Previously we looked into the Marketing Mix of Adidas, a globally leading sportswear brand and parent of Reebok. This time, we will tackle the SWOT Analysis of Reebok.
Reebok is an American-inspired global brand that is all about fashionable fitness. The majority of the American market was not controlled by Nike or Adidas. They pride themselves on being a company that ushered in a fitness craze that permanently altered the way society views sportswear. Reebok has evolved from a typical sports brand to a fitness-focused brand.
Marketing is a growing concept that evolves with the trends and interests of current consumers. Reebok’s effective marketing methods have helped them reach global markets while positioning itself as one of the leading sportswear brands. Digital media is used in the majority of effective campaigns. Check out our Free MasterClass on Digital Marketing 101, delivered by Karan Shah, CEO and Founder of IIDE, if you want to learn more about today’s effective marketing.
Before we proceed with the SWOT Analysis of Reebok, let’s learn about the company, its founding, financial status, products and competitors.