In-depth SWOT Analysis of Royal Enfield – The Oldest Motorcycle Company In Continuous Production

Last time we saw the marketing strategy of Royal Enfield which also included a glimpse of the SWOT analysis of Royal Enfield. But this time we will mainly focus on extracting the SWOT analysis of Royal Enfield.

Royal Enfield is the oldest motorcycle company in continuous production. It made its first motorcycle in 1901. Royal Enfield was originated in Britain. Licensed from Royal Enfield by the native Indian Madras Motors, it is now a subsidiary of Eicher Motors Limited, an Indian automaker. Recently, Royal Enfield has seen immense growth in the past 5 years and is expanding exports in the global markets.

The major element which has contributed to the success of the company is its smart marketing tactics. Marketing is essential for the growth of any business, to know more about marketing and its digital aspect, check out Free Digital Marketing Masterclass by Karan Shah, the founder and CEO of IIDE.

In this blog, we’ll go through Royal Enfield’s strengths, weaknesses, opportunities, and threats in-depth, but before starting with the SWOT analysis of Royal Enfield, first, let’s learn a little about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 8, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.