Latest Case Studies

In our previous article, we had learned in detail about the marketing strategy of a fascinating brand, Coolberg. In this article, we will elaborate on the marketing strategy of Moutai -A premium liquor brand.The objective is to help you gain insights into Moutai’s transition. For more than 100 years, Moutai has been considered one of the three most famous distilled spirits in the world.Marketing is part of the DNA of any company that can do it or breaks it. As users around the world went digital, marketing followed them all the way to digital. If you are interested in new-age digital marketing, then you should definitely check out IIDE ‘s  Free MasterClass on Digital Marketing 101  by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy for Moutai in this blog. Before we begin our deep dive, let’s start by learning the company’s history, target audience, and digital presence.About Kweichow, MoutaiMoutai has a long history. From 135 BC, the “Qi Jiang Jiu” produced in the Moutai Town area was regarded as a tribute to the royal family.Moutai Bulao is a 53° blended liquor manufactured by Guizhou Moutai Winery (Group) Health Wine Co., Ltd., a subsidiary of Kweichow Moutai Group. It shares the same roots and backgrounds as Kweichow Moutai and has been selected as the key strategic brand and product of the Moutai Group since 2018. Derived from a millennial traditional brewing technique, the production process of a batch of Moutai Bulao takes at least three to five years. That’s one of the most complicated brewing processes in the whole liquor industry. Moutai Bulao has been the Group’s overall strategy and product since 2018.In the context of a growing global population of young people and rapidly rising disposable incomes, the demand for alcoholic beverages is also increasing. According to recent statistics, the revenue in the Alcoholic drinks market in the US was $1441,248 million in 2021. Amongst that, we have China with the biggest Consumption of Alcoholic drinks. Today, the combination of old traditional techniques and modern technology has produced “Moutai”, the world’s first distilled spirits brand. Moutai has become an outstanding representation of baijiu, a Chinese colorless liquor typically between 35% and 60% alcohol by volume, which won the gold medal at the Panama World Expo in the 19th century.

In our previous article, we had learned in detail about the marketing strategy of a really fascinating brand, Sugar Cosmetics. Now, in this blog,  we will discuss the marketing strategy of Flo Mattress company. We will tell you how the company has become very successful within a spare of time, from nowhere to one of the most recognized and respected brands in India. we will talk about the flo mattress company’s marketing strategy. As marketing is an important part of a company, most companies do their marketing on social media platforms through digital marketing and SEO to grab more audiences is the most effective place, so if you are interested in new-age digital marketing, then you should definitely check out IIDE’s  Free MasterClass on Digital Marketing by CEO and Founder of IIDE, Karan Shah, IIDE is Asia’s most trusted digital marketing platform.In this we are going to discuss the Marketing Strategy of Flo Mattress company their Strategies So let’s jump into the topic

In our most recent piece, we delved into the intricate marketing strategy of Coolberg, a popular non-alcoholic beer brand in India. This blog post will focus on the marketing strategy of Marubeni.Our aim is to provide you with insights into how Marubeni, despite facing significant losses, managed to transform itself into one of Japan’s leading general trading companies. This transformation was largely due to the effective marketing strategy of Marubeni.In today’s digital age, marketing forms the backbone of any company. If you’re keen on expanding your knowledge about marketing, don’t miss our Free Masterclass on Digital Marketing, conducted by our CEO and IIDE founder, Karan Shah.This blog will provide a comprehensive coverage of the marketing strategy of Marubeni. But before we delve deeper, let’s begin by understanding the company’s history, target audience, and digital footprint.

Axis Bank is the 6th largest bank and 3rd largest private sector bank in India with a market cap of $30.89 Billion. It has been implementing some of the best marketing strategies in the market which has kept it up in the banking market. Thus this makes us keen to know the marketing mix of Axis bank.In this blog, we will be discussing the marketing mix of Axis Bank in detail. Covering all the 7Ps strategies. Before we start with its marketing mix let us first know about Axis Bank as a company.

Cairn Oil & Gas company operates in an industry that doesn’t have mass popularity on digital or social media aspects as many viewers think this type of content is not interesting.That’s why, in this case study, we will go through Cairn Oil and Gas’ digital marketing strategy by understanding its web presence, Its social media strategies, and SWOT analysis on the same.So let’s start by understanding about Cairn Oil and Gas as a company.

In our prior post, we talked in detail about the SWOT analysis of BNP Paribas. In this post, we’ll go through the marketing strategy of BNP Paribas – in detail.The goal is to assist you in gaining knowledge of BNP Paribas’s Digital Marketing campaign to understand how such a top banking company does business on a global platform.Marketing is an integral element of a firm’s Identity that may significantly impact its success. As users all around the world migrate to the digital sphere, marketing has jumped on board. If you want to learn more about digital marketing in the world today, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.This article will go over the marketing strategy of BNP Paribas in detail. Let’s commence by studying the company’s history, intended audience, and presence online before we dive in.

Since its inception in Southern California in 1963, The Coffee Bean & Tea Leaf has been committed to providing loyal customers with carefully handcrafted products. In 1987, history was created when a barista invented the Ice Blended drink at its Westwood, California store.We must understand Coffee Bean and Tea Leaf SWOT Analysis to better know the reasons for their continuous growth, which is necessary for any business to survive and thrive in the market.In this case study, we’ll look at Coffee Bean & Tea Leaf and its SWOT analysis. 

Zalora has 31% of the marketplace share of NVM. It has an active customer base of 16.3 million users. It is one of Asia’s leading fashion destinations. Thus this makes us keen to know the business model of Zalora.In this blog, we will be looking at the in-dept business model of Zalora which includes its value proposition, key activities, key partners, target audience, cost structure, revenue model, etc. But before we start with its business model let us know about Zalora as a company.

Looking for the business model of yahoo? Here’s an in-depth analysis of it. Yahoo is one of the most well-known brands in the media and entertainment industries. It is a well-known online brand that bills itself as a democratic and unbiased search engine. Although Yahoo has fallen far behind Google and Facebook, it was once a contender for internet dominance. In this case study, we will learn about Yahoo’s product, placement, promotion, and pricing strategy, as well as its SWOT Analysis. Let us begin with a brief introduction to Yahoo before moving on to the main segment.

IntroductionXiaomi’s growth has come to characterize the new consumer electronics paradigm in India. Smartphones and wearables are owned by a large percentage of the population, distinguishing them from the mainstream market.Xiaomi’s business model has taken off not only as a result of its low-cost models and high-quality services but also as a result of strategic actions that have paid off over time. What is Xiaomi’s secret sauce, then? Let’s learn about it in this case study. Now let’s have a basic understanding of the Xiaomi company. 

Previously, we looked into the business model of Reliance Jio and how it has taken India over. This time we will simplify the business model of Vodafone, an international telecommunications giant.Vodafone is Europe’s leading converged operator with the largest 5g mobile network and leading TV platform. Meanwhile, in Africa, they are leveraging their leading data network to expand upon their pioneering platform i.e  M-Pesa, their mobile financial services offering. As India is going digital and the entry of Jio in the Indian market has made the internet accessible for everyone the competition among the service providers has risen as well.As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Won’t you like to know the business strategies these companies are using to survive in the market?In this article, we would like to provide you with all the information that you need to know about the business model of Vodafone and all its aspects. But before we begin decoding that, let us start by learning more about Vodafone as a company.

Urban Ladder's business model focuses on curated furniture, premium experiences, and omnichannel retail. Its strategy blends in-house design, online sales, and showroom formats to serve urban consumers. The brand scales through efficient sourcing, quality assurance, and value-based pricing, creating a seamless home shopping journey.