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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
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Mahindra & Mahindra SWOT Analysis 2026: Deep Dive into the Strengths, Weaknesses, Opportunities & Threats
Mahindra & Mahindra is a prominent multinational company known for its innovations in automotive, agriculture, and IT. The brand continues to lead in sectors like tractors and utility vehicles, but how does it fare in the competitive landscape of 2026? This SWOT analysis provides a clear view of Mahindra’s strategic position, valuable for entrepreneurs and business students alike, as they navigate the company’s strengths, weaknesses, opportunities, and threats.
Aditya Shastri
Dec 12, 2025
Decoding Coca-Cola’s Business Model in 2026: How It Remains a Global Beverage Leader
Coca-Cola’s business model is built on a global distribution network, strong brand recognition, and diverse product offerings. The brand leverages strategic partnerships, cost-effective manufacturing, and targeted marketing to dominate the beverage industry. Coca-Cola’s model ensures high profit margins while maintaining market competitiveness.
Discover how Coca-Cola’s strategy fuels its success.
Aditya Shastri
Dec 12, 2025
SWOT Analysis of Oreo: A Culinary Gem in Cadbury’s Biscuit Crown
Continuing our exploration of renowned biscuit brands, after delving into Parle’s comprehensive SWOT analysis, today we shift our focus to unveil the SWOT Analysis of Oreo, a globally acclaimed and highly sold biscuit phenomenon.
Oreo is one of the biggest biscuit companies owned by Cadbury in India. It is a sandwich cookie filled with cream. Originally owned by Mondelez International. The Oreo was introduced on March 6, 1912. It has a global market selling in 165 countries. Oreo was launched in India in 2011.
Oreo is the most loved and famous biscuit in India. Oreo is one of the famous biscuits brands on social media with 3.2 Million followers. Do you know what makes Oreo have this number of followers? The answer is Oreo’s effective application of digital marketing strategies. If you also want to learn about digital marketing, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
In this blog, we will look at the SWOT analysis of Oreo, but before that let’s have a look at the company overview.
Aditya Shastri
Dec 12, 2025
Globe Telecom SWOT Analysis 2026: Deep Dive into the Strengths, Weaknesses, Opportunities & Threats
Globe Telecoms, a leading telecommunications company in the Philippines, holds a prominent position in the industry. With innovations in mobile services, broadband, and digital solutions, Globe has adapted to changing market demands.
How does it fare in 2025 with increasing competition and a rapidly evolving market? Dive deeper into Globe Telecom's SWOT analysis to understand its current standing and future trajectory.
Aditya Shastri
Dec 12, 2025
Ferrari SWOT Analysis 2026: How the Iconic Brand Leverages Strengths and Tackles Challenges
Ferrari - the symbol of luxury, speed, and Italian craftsmanship continues to dominate the global supercar market in 2026. Known for its iconic Prancing Horse logo and unmatched engineering, Ferrari blends tradition with innovation as it moves toward electrification. But in an era of changing mobility and sustainability demands, can Ferrari keep leading the race? Let’s dive into the SWOT Analysis of Ferrari to uncover the power behind its enduring legacy.
This article’s research and analysis were conducted by Shruti Tiwari, a dedicated student of IIDE’s Online Digital Marketing Course May Batch 2025.
If this SWOT analysis provided useful insights, don’t hesitate to send Shruti Tiwari a note of appreciation - your feedback will be warmly received!
Aditya Shastri
Dec 12, 2025
GAP: Fashioning Its Marketing Strategy 2026
The marketing strategy of GAP aims to target different segments of clothing by utilising different brands. GAP’s marketing strategy leverages personal connection to build a more personal connection with their target audience. They perform promotional activities to generate brand awareness, increase customer engagement, and generate sales.
Aditya Shastri
Dec 12, 2025
Marketing Mix of Jollibee: Detailed 4Ps Analysis 2026
Jollibee is a multinational fast-food chain of restaurants owned by Jollibee Foods Corporation(JFC). Jollibee was established in 1978 by Tony Tan Caktiong and since then Jollibee has been dominating the market of the Philippines.
Today, we will be decoding the marketing mix of Jollibee in depth. You can also visit our blogs to read other case studies.
Before we break the ice, let’s know what the company is about
Aditya Shastri
Dec 12, 2025
Everything About Delta Air Lines Marketing Strategy 2026
Delta Air Lines’ 2026 marketing strategy focuses on customer personalisation through a robust MarTech stack, AI-driven pricing models, and loyalty partnerships. The brand primarily leverages email marketing, dynamic web content, and personalised app notifications as key digital channels.
Delta educates travellers on cost transparency, reward maximisation, and sustainable flying, positioning its services as the intelligent, user-first solution in modern air travel.
Aditya Shastri
Dec 12, 2025
Detailed Marketing Strategy of Victoria’s Secret – Complete Overview
Previously we discussed the SWOT analysis of Victoria’s Secret. This blog is going to elaborate on the marketing strategy of Victoria’s Secret – one of the world’s leading female wear brands.
Marketing is a crucial part of every business and with the world fully digital now, Digital marketing has become a vital skill and need for businesses. If you are interested in learning more about marketing, do well to check out the Free Digital Marketing class by Karan Shah, CEO and Founder of IIDE.
In this blog, we will learn how Victoria’s Secret has evolved to the leading brand and position it holds today. The objective is to cover the marketing strategy of Victoria’s Secret fully. Let’s begin with the company’s overview, target audience and digital campaigns.
Aditya Shastri
Dec 12, 2025
A Comprehensive Analysis of Lidl Marketing Strategy: A Case Study
In our previous article, we learned in detail about the SWOT analysis of Lidl. In this article, we are going to extensively study the marketing strategy of Lidl – a famous international retail chain company.
In this blog, we hope to make you understand the transition of Lidl from a single grocery wholesaler store to becoming an international retail chain company.
Also with rapid growth and extension, everything is going digital. So is the case for marketing as well. We know that marketing plays a vital role in making a company, brand, or product famous and now it has also gone digital. Therefore if you want to learn about digital marketing and excel in its skill, we have got your back with IIDE’s Free MasterClass on Digital Marketing 101 by our Founder and CEO, Karan Shah.
We will cover the marketing strategy of Lidl in detail in the upcoming section of the blog.
Aditya Shastri
Dec 12, 2025
Marketing Strategy of Mitsubishi Corporation: Analysis
In our previous article, we studied in detail the SWOT analysis of Mitsubishi. In this blog, we will deep dive into the marketing strategy of Mitsubishi – a Japanese renowned multinational company.
The objective of this blog on the Marketing Strategy of Mitsubishi is to give you an insight into the detailed marketing plans of Mitsubishi and how it gained a competitive advantage.
Marketing is the art of communicating with customers through different ways and methods. . The customers know about your products or services through marketing. Customers learn about the value of items, their usage, and other relevant information that may be useful to them through marketing. If you want to learn more about marketing, visit our website and check out our free Masterclass on Digital Marketing by CEO and Founder of IIDE, Karan Shah.
Before exploring the 360-degree view of the marketing strategy of Mitsubishi, let’s get acquainted with the company‘s expedition.
Aditya Shastri
Dec 12, 2025
In-Depth SWOT Analysis of Wells Fargo – Globally Leading Financial Institution
In our previous case study, we looked into the SWOT Analysis of JP Morgan Chase, one of the most trusted banks in the US. In this article, we will tackle the SWOT Analysis of Wells Fargo.
Wells Fargo is one of the most adulated financial institutions globally. It operates in community banking, wholesale banking, investment management, retail banking, commercial banking, corporate banking, online service along with several other services.
Wells Fargo marketing activities are one of the factors that helped the company grow. Marketing is evolving as the world moves online, and if you want to stay up to date, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.
Before we dive into the SWOT Analysis of Wells Fargo, let’s understand its operations, founding, financial status, products, services, and competitors.
Aditya Shastri
Dec 12, 2025
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