Latest Case Studies

Dove, one of the most recognisable brands in the personal care industry, has built an empire around its commitment to real beauty and self-esteem. Its “Real Beauty” campaign has resonated globally, but as we step into 2026, how well is the brand positioned amidst growing competition, shifting consumer preferences, and economic challenges? In this detailed SWOT analysis, we explore Dove’s core strengths, weaknesses, opportunities for growth, and the threats it must navigate to maintain its dominance.

Zara, a renowned global fashion retailer, has positioned itself as a leader in fast fashion with a focus on quick turnaround and trendy designs. But how does this brand stand in 2026 amidst a competitive retail landscape? What strategies does Zara need to adopt to maintain its growth? This analysis will help business students and entrepreneurs understand Zara’s market position and potential future moves.

If you’ve ever scrolled through Instagram and stopped at a hair transformation that made you go “Whoa!”, chances are you’ve already bumped into Nish Hair - the Hair extension brand that nailed storytelling with real stories, smart digital marketing strategy, and social media moves - turning Nish Hair from a small startup into the fastest-growing D2C brand sensation. Born out of actress Parul Gulati’s vision, Nish Hair revolutionised India's hair extension market with affordable, high-quality human hair extensions, hair toppers, and wigs. Leveraging Instagram reels, founder-led storytelling, influencer partnerships, and cultural insights, the brand transformed social media followers into a devoted global customer base. 

Explore the Airbnb business model, understanding its unique approach to hospitality and travel. Learn about Airbnb’s market share, diverse product offerings, and innovative strategies in this comprehensive business model case study. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Taco Bell’s marketing strategy prominently utilizes SEO, social media marketing, paid ads, and influencer partnerships to engage Gen Z and increase brand visibility. The brand also educates its audience on the importance of fast, affordable meals for busy lifestyles, positioning its menu as the solution for quick, tasty, and budget-friendly dining options.

Walt Disney is a global entertainment giant, known for its theme parks, films, and media networks. In 2026, Disney continues to dominate in entertainment, leveraging its vast brand portfolio across various platforms. How can Disney maintain its market leadership amidst growing competition and changing consumer preferences? This SWOT analysis of Walt Disney will explore the strengths, weaknesses, opportunities, and threats the company faces in 2026.

Nivea is a decade-old beauty routine and skin support brand headquartered in Hamburg, Germany. After many years of creation, the brand is spread over 173 countries around the world, with 50 products. Subsequently, it established its division in India, in 2005. This case study includes Nivea marketing strategy, its marketing mix, digital presence, social media marketing, and its campaigns. So before we begin studying Nivea marketing strategy, let’s begin by understanding the company.

In the previous article, the SWOT analysis of Xbox. In this article, we will discuss the marketing strategy of one of the top video gaming consoles – Playstation by Sony. This blog helps you understand the Marketing strategy of PlayStation. A brand that almost everyone from a 10-year-old to a 60-year-old uses and loves! And obviously, Sony’s strategic marketing helped its product- Playstation reaches out to its target audience. As people around the world have migrated to the digital sphere, marketing has followed suit. If you too are interested in digital marketing then you should definitely check out IIDE’s Free MasterClass on Digital Marketing, by our CEO and Founder Karan Shah. By the end of this blog, you will know the marketing strategy of Playstation completely. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.

The Infosys business model is centred on IT services and consulting. This business model of Infosys case study explores how Infosys makes money through various revenue streams, market strategies, and technological innovations, highlighting the business model canvas of Infosys. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

In our previous blog, we talked about the SWOT Analysis of Progressive. This time let’s dig into the SWOT Analysis of Aviva. With a history dating back to 1696, the Aviva Insurance Group is one of the largest providers of insurance and pension services, with headquarters in London, United Kingdom. Since 2002, it has operated in India as a joint venture called ‘Aviva India’ with the Indian corporation Dabur. Aviva uses a variety of methods to market its services to different demographics. Aviva’s marketing activities have been extremely beneficial to it. Before launching any marketing effort, Aviva conducts extensive research and surveys to have a clear understanding of its market. It has a fully working website for each nation, where it creates several campaigns to increase the website traffic.  Marketing aids in the fulfilment of the target audience’s needs and preferences. Because digital marketing is now used by every other organisation, it has become a very vital and necessary skill to learn. If you’re interested in learning more about today’s marketing strategies, attend our Free Masterclass on Digital Marketing 101, led by Karan Shah, CEO and Founder of IIDE.  But, before we begin with the SWOT Analysis of Aviva, let us learn more about Aviva the company, founding, products, financial status, and competitors.

In our previous article, we learnt in detail about the marketing strategy of a fascinating brand, Clinique. In this article, we will elaborate on the marketing strategy of mCaffeine – one of India’s leading caffeinated products brands. The objective is to learn and understand how mCaffeine became India’s first-ever caffeinated personal care brand with amazing products for all young and aspiring people.  Marketing nowadays has become like a backbone of a company with which it is possible for a company to grow and sustain itself in this competitive world.  If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free Masterclass on Digital Marketing by our CEO and Founder, Karan Shah.

We previously looked at the SWOT Analysis Hyundai, a multinational South Korean automobile manufacturer. In this article, we will take a look at the SWOT Analysis of Nissan Company, its opponent.  Nissan Motors is a Japanese industrial firm that produces vehicles, trucks, and buses by the names Nissan and Datsun. Nissan has been committed to developing cutting-edge technology and products since its founding. Nissan has marketed their brand to great lengths, but still have scope to tap into the digital marketing sphere. Marketing develops over time to cater to the current population’s reach and preferences. Check out our Free MasterClass on Digital Marketing 101, delivered by Karan Shah, CEO and Founder of IIDE, if you want to learn more about today’s successful digital marketing. In this case study, we shall learn about the SWOT Analysis of Nissan Company that will give us an insight into its success. Let’s take a look at Nissan’s history, products, finance, and opponents before we get started.