Detailed SWOT Analysis of Ferrari – Detail Explanation

In this blog, we’ll read about the SWOT analysis of Ferrari, the most recognizable brand Ferrari is exclusive or popular worldwide. Ferrari specializes in manufacturing automobiles but their store also sells branded clothes, fans, watches, bicycles, and accessories and sport premium racing cars. Their innovation, technology, and design are unique. Its main focus is on cost efficiencies and aims to achieve profitable growth. Ferrari is an Italian car company founded by ENZO FERRARI in 1939. Ferrari is one of the world’s most commendable luxury sports car automakers. The first Ferrari – the badged car was produced in 1947 after the second world war by Enzo Ferrari.

Enzo Ferrari has died at the age of 90 years. Ferrari symbol prancing horse and its vibrant red colour as per the logo that is black prancing stallion on a yellow background. The red colour is part of the tradition. Ferrari now is an independent public company EXOR NV having the largest single shareholder. In 1969 fiat took 50% of the stake in his company.

To better understand the reason behind Ferrari continuous growth, let’s go through the SWOT Analysis of Ferrari

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 10, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.