Marketing Strategy of Mitsubishi Corporation: Analysis

In our previous article, we studied in detail the SWOT analysis of Mitsubishi. In this blog, we will deep dive into the marketing strategy of Mitsubishi – a Japanese renowned multinational company. 

The objective of this blog on the Marketing Strategy of Mitsubishi is to give you an insight into the detailed marketing plans of Mitsubishi and how it gained a competitive advantage. 

Marketing is the art of communicating with customers through different ways and methods. . The customers know about your products or services through marketing. Customers learn about the value of items, their usage, and other relevant information that may be useful to them through marketing. If you want to learn more about marketing, visit our website and check out our free Masterclass on Digital Marketing by CEO and Founder of IIDE, Karan Shah. 

Before exploring the 360-degree view of the marketing strategy of Mitsubishi, let’s get acquainted with the company‘s expedition. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]