Detailed SWOT Analysis of Mitsubishi Motors- Japanese Automobile Leader

Previously we saw the SWOT analysis of Suzuki, today we will look at the SWOT analysis of Mitsubishi Motors.

Mitsubishi Motors is an automotive manufacturer belonging to Japan. The company has various alliances in different countries with different companies in Japan, it has an alliance with Keiretsu, and the group is known as the largest manufacturer of Japan. 34% of Mistubushi is owned by Nissan and thus it is also a part of the Nissan-Renault-Mitsubishi alliance.

The company so far is doing great with its effective services but is somewhere lacking in strong marketing tactics. In today’s world marketing and its digital aspect is essential for the growth of a company. If you want to learn more about digital marketing, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

In this blog, we will look at the SWOT analysis of Mitsubishi Motors but first, let’s know more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 5, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.