
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families.
I’m sure that we all have at least one of Amul’s products in our house. It has elegantly created its family-friendly and patriotic image with its, “Amul – The Taste of India” marketing jingle which also evokes empathy towards the brand.
What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of customers ever since its foundation.
Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world.
In this case study, we will go through Amul’s digital marketing strategies and campaigns implemented by them over the years which have helped them stay on top of the game, ahead of its competitors in the industry.
So, Let’s start with what Amul as a company is all about.
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Comprehensive Marketing Strategy of Amara Raja Batteries |IIDE
In our previous article, we learned in detail about the marketing strategy of Complete Marketing Strategy of Exide Industries With a Company Overview & STP AnalysisIn this article, we will delve deeper into the marketing strategy of Amara Raja Batteries, a leading global conglomerate business based in India.One of the largest business conglomerates in India, Amara Raja has interests in a variety of industries, including the production of lead-acid batteries (under the AMARON brand), power conversion products, sheet metal products, precision components, electronic products, infrastructure development, industrial services, food processing, and media and entertainment. One of India’s top producers of automotive and industrial batteries is the Amara Raja Group of Companies, whose flagship company is Amara Raja Batteries Limited.An essential element of a company’s DNA, marketing may make or destroy its success. Marketing has moved to the digital sphere as users from all over the world do. Check out this 3-month SEO CourseCourse programme if you want to receive extensive training in optimising your website and earn a degree while sitting at home.This article will provide an in-depth analysis of the marketing strategy of Amara Raja Batteries. However, before we delve into that, it’s important to first understand the company’s history, its target audience, and its digital footprint.Let’s begin with a brief overview of the company.About Amara Raja Batteries In the Indian storage battery market, Amara Raja Batteries Limited (ARBL) is a market leader in terms of technology and one of the biggest producers of lead-acid batteries for both industrial and automotive applications.the workforce of 15,000+ employees across 7 firms that operate 16 businesses, and at the center of it all is our people. We take pride in creating a stimulating work environment with principles that encourage each of us to grow as people.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy of Allstate – With STP Analysis
Previously we saw the SWOT analysis of Metlife, today let’s look at the marketing strategy of Allstate.Allstate is a multinational company that specializes in insurance and financial services. The company is known due to its effective services and marketing strategies. Digital marketing is the new way of marketing especially now when everything is moving online. If you want to learn more about digital marketing, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.In this blog, we will look at the marketing strategy of Allstate but before that let’s know some facts about the company.
Aditya Shastri
Aug 9, 2025

360° Guide to the Marketing Strategy of Allcargo Logistics 2025
In our last article, we discussed the complete marketing strategy of MAGGI – which is one of the biggest and leading selling products of nestle. In this article, we have unfolded the comprehensive marketing strategy of Allcargo Logistics Ltd which is the second-largest government-owned petroleum service provider. The main objective of this blog is to help our readers gain an insight into the marketing strategies of Allcargo Logistics Ltd which helped them attain the spot of being the second-largest petroleum service provider in the country.Marketing is considered the heart of an organization, a system of good marketing strategy is what helps a company grow not only financially but also helps in creating goodwill in the industry. Even though nowadays the structure of marketing has changed a little and has moved towards the digitalization aspect, its importance is only increasing.If you are further interested to explore more about digital marketing then do check out our Free Masterclass on Digital Marketing by Karan Shah, CEO and founder of IIDE. And if you’re looking to master a particular skill in digital marketing, look at our short-term certification courses in Digital marketing which have some meaningful insights.In this blog, we’ll take you through a complete 360 guide of the marketing strategy of Allcargo Logistics Ltd, i.e. their marketing campaigns, social media marketing strategies, and SEO strategies. Before we dig deep into the subject let us learn what is the company Allcargo Logistics about, who is the founder, and what products/services it deals with. Etc.
Aditya Shastri
Aug 9, 2025

Detailed Marketing Strategy of Alkem Laboratories
In our last post, we learned about the marketing strategy of galaxy surfactants. Here, we are going to summarise the marketing strategy of Alkem Laboratories – as India’s one of the leading Pharmaceutical companies.The goal is to assist you in understanding the transformation of India’s largest generic and speciality pharmaceutical company. Marketing is an integral aspect of a company’s makeover that may make or break its success. As users all around the world migrate to the digital environment, marketing has followed suit. So, if you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder, Karan Shah of IIDE.This blog will go deep into the marketing strategy of Alkem Laboratories in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we delve into the marketing strategy of Alkem Laboratories.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Alembic Pharmaceuticals: STP Analysis
Formerly, we did the SWOT analysis of Alembic Pharmaceuticals. In this blog, we will be covering the STP and Marketing Strategy of Alembic Pharmaceuticals and their market extension and also their long-term goals which have made them the market leader for over 100 years before we break down the strategy.Our main objective is to elaborate the alembic pharma’s marketing and understand their strategy which has made its success in the multinational and local market helping them standstill even after 100 years as the market leader and aims to become the global brand and their STP to promote worldwide. First Let’s elaborate on the company’s story and target audience and digital presence in the following section but if you are keen to learn more about marketing strategy then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Before we get everything rolling, get more familiar with Alembic Pharmaceuticals as an organisation, the way things were laid out, its items, financial position, and its rivals.
Aditya Shastri
Aug 9, 2025

Detailed Marketing Strategy of Aisle: India’s Dating App
We all are familiar with the swipe right or left gesture through Tinder and many more dating apps. Sitting there swiping through random strangers hoping to match with someone for a casual date or so to say just for hookups. We all know that many are there swiping through profiles just to get hooked up with someone, whether be it on Tinder, bumble, or any other dating app. But everyone is not looking for hookups, some or certainly most of them are seriously looking for a partner or to come into a relationship. This is the opportunity that Aisle caught and started its journey in 2014. A serious and Intent-Dating app for Indians all over the world made by the Indians for the Indians.In this blog, we will know a little more about what or who Aisle is, how it was started, and the detailed marketing strategy of Aisle. So let’s begin.About AisleAisle is an Indian dating app based in Bangalore, Karnataka, made and created by & for Indians around the world. Aisle started its journey in 2014 with Abel Joseph the CEO/Founder of the Aisle Company. As discussed above aisle was able to identify the opportunity of solving the problem of those people who were looking for serious relationships and not just for hookups or short dates. On top of that aisle targeted only the Indians who were serious about relationships.Aisle provides a database of more than 3.4 Million Indians and South Indians Worldwide who are serious about a relationship. They are a high-intent dating app with an approach to recognizing Indian’s and South Indians’ susceptibility.Previously they started s a website with 3 people working with freelancers and as they grew they shifted completely to a mobile app on Android and ios. Aisle is a woman-first company and app, as 40% of women downloaded their app and were the ones to get more involved.Before getting into the marketing strategy of Aisle let’s know about the basic marketing mix of the company which is rudimental to every business.
Aditya Shastri
Aug 9, 2025

Airbnb’s Strategy: Marketing for Hosts and Audiences – A Case Study
Some brands have grown exponentially since their inception. Airbnb is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Airbnb’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategiesused by the company to give you an insight into what they have been doing.
Aditya Shastri
Aug 9, 2025

Precise Marketing Strategy of AIG – With Detailed Overview
We learned about Aviva’s marketing strategy in our previous article. We shall go into detail about the marketing strategy of AIG in this article because it is a preeminent international insurance company.The marketing initiatives of American International Group had a significant role in the company’s growth. As more and more people move their businesses online, marketing is evolving. If you’re interested in learning about the newest trends, enrol in our Free MasterClass on Digital Marketing 101 taught by Karan Shah, CEO and Founder of IIDE.Do you want to know how AIG become so prosperous in the insurance sector? This article will explain the marketing strategy of AIG and help you figure out the solution. Let’s begin with the company’s history and target market before delving further.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of AIA Engineering: Overview
Previously, we did the SWOT analysis of AIA Engineering. The goal of this article is to help you understand the marketing strategy of AIA Engineering. To shed light on what they are doing right. Marketing is an integral element of a company’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.This article will go over the Marketing Strategy of AIA Engineering in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we delve in.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Ahluwalia Contracts : Detailed Analysis
In a previous article, we learned about the detailed marketing strategy of LIC, a leading asset management company. In this blog, we will elaborate on the marketing strategy of Ahluwalia Contracts, one of India’s leading providers in the construction sector. The company is primarily in constructing a wide range of structural buildings and manufacturing Ready Mix Concrete.The primary objective is to help you gain insights into Ahluwalia Contracts, and how it emerged in the construction sector of the Indian Economy.So, we all know that there is an inevitable surge in the use of digital technologies, and marketing has been the most important way of promoting businesses and surviving this digital transformation. To survive in this business, marketing strategies, consumer understanding tactics, and market capture play a critical role. With the advent of digitalization, marketing has become technical and digitised. If you are interested in pursuing a career in digital marketing, then you can check out IIDE’s Free MasterClass on Digital Marketing 101 conducted by our CEO and Founder, Karan Shah.We will dive into the marketing strategies of Ahluwalia Contracts And will be wholly covering the marketing strategy of Ahluwalia Contracts Construction. Before we begin, let’s understand the company’s story, target audience, and digital presence, and let us gain some insights into the company, its story, target audience, and much more.
Kartik Mittal
Aug 9, 2025

Extensive Marketing Strategy of AGC Networks – With Detailed Overview
In a previous article, we learned about the detailed Marketing Strategy of Paytm, an Indian leading multinational financial technology company. In this blog, we are going to elaborate on the marketing strategy of AGC Networks, a prominent global provider and integrator of specialized business solutions and services to deliver, protect, and manage the customer’s technological requirements.The objective of this blog is to gain insight into AGC networks and how they became the customer’s trusted go-to technology solution integrator for architecting, deploying, managing, and securing their IT environment via tailored solutions and services to advance their company.In addition to providing high-quality services, the firm expanded substantially due to its adept use of digital marketing techniques. With increasing digitalization and the importance of digital media, digital marketing greatly assists in maximizing a company’s profits. Youths are more interested in a company’s or brand’s internet presence. Interested in learning more about digital marketing? Karan Shah, CEO, and creator of IIDE will provide a free master class on digital marketing fundamentals. We will learn about the marketing strategy of AGCnetworks by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

Profound Marketing Strategy of Aflac: Overview & Campaigns
In our previous blog, we learned intimately about the marketing strategy of LIC.In this article, we are going to elaborate on the marketing strategy of Aflac. Reason for its popularity, various marketing strategies, and the amount of content it has provided. The objective is to help you gain insights into Aflac.Marketing is a part of a company’s DNA that can either make it or break it. Marketing is the backbone of any business. Without marketing, the chance for your business to flourish is really less. In this fast pacing world, things are becoming more digital and we have left the traditional way. We have welcomed the digital world with open hands and hence the marketing field has followed digital suit which is why digital marketing is increasing rapidly. As now in this digital era across the world is going digital, so, If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy of Aflac in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025
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