360° Guide to the Marketing Strategy of Allcargo Logistics 2025

In our last article, we discussed the complete marketing strategy of MAGGI – which is one of the biggest and leading selling products of nestle. In this article, we have unfolded the comprehensive marketing strategy of Allcargo Logistics Ltd which is the second-largest government-owned petroleum service provider. 

The main objective of this blog is to help our readers gain an insight into the marketing strategies of Allcargo Logistics Ltd which helped them attain the spot of being the second-largest petroleum service provider in the country.

Marketing is considered the heart of an organization, a system of good marketing strategy is what helps a company grow not only financially but also helps in creating goodwill in the industry. Even though nowadays the structure of marketing has changed a little and has moved towards the digitalization aspect, its importance is only increasing.

If you are further interested to explore more about digital marketing then do check out our Free Masterclass on Digital Marketing by Karan Shah, CEO and founder of IIDE. And if you’re looking to master a particular skill in digital marketing, look at our short-term certification courses in Digital marketing which have some meaningful insights.

In this blog, we’ll take you through a complete 360 guide of the marketing strategy of Allcargo Logistics Ltd, i.e. their marketing campaigns, social media marketing strategies, and SEO strategies. Before we dig deep into the subject let us learn what is the company Allcargo Logistics about, who is the founder, and what products/services it deals with. Etc. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.