360° Guide to the Marketing Strategy of Allcargo Logistics 2025

In our last article, we discussed the complete marketing strategy of MAGGI – which is one of the biggest and leading selling products of nestle. In this article, we have unfolded the comprehensive marketing strategy of Allcargo Logistics Ltd which is the second-largest government-owned petroleum service provider. 

The main objective of this blog is to help our readers gain an insight into the marketing strategies of Allcargo Logistics Ltd which helped them attain the spot of being the second-largest petroleum service provider in the country.

Marketing is considered the heart of an organization, a system of good marketing strategy is what helps a company grow not only financially but also helps in creating goodwill in the industry. Even though nowadays the structure of marketing has changed a little and has moved towards the digitalization aspect, its importance is only increasing.

If you are further interested to explore more about digital marketing then do check out our Free Masterclass on Digital Marketing by Karan Shah, CEO and founder of IIDE. And if you’re looking to master a particular skill in digital marketing, look at our short-term certification courses in Digital marketing which have some meaningful insights.

In this blog, we’ll take you through a complete 360 guide of the marketing strategy of Allcargo Logistics Ltd, i.e. their marketing campaigns, social media marketing strategies, and SEO strategies. Before we dig deep into the subject let us learn what is the company Allcargo Logistics about, who is the founder, and what products/services it deals with. Etc. 

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 16, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.