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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Extensive Marketing Strategy of Fresh to home – A Case Study
India consumes about $ 30 billion worth of meat annually. And this demand is expected to grow faster, driven by factors such as economic growth, rising per capita income, urban trends, and a rise in the awareness of the nutrition provided by meat and related products.However, 90 percent of this demand has been primarily addressed by the unorganized market. This is changing with various companies trying to provide meat directly to your doorstep. One such brand is Fresh to home. In this blog, we will have insights about the company and also understand the marketing strategy of Fresh to home.About Fresh to home Fresh to home is a meat delivery company. It is an online grocery store that sells a range of seafood and meat to its users a list of website products including fish, poultry, mutton, beef, and fillet. The fish contains shells, freshwater, and seawater. It enables them to bring their seafood and meat to the website. The app learns fish based on neural network training that finds the type of fish. We use technology based on AI, which is a US patent. The technology is based on the experience of a basic group in Zynga. They were able to focus on making the app more interactive and easy to use for fishermen.The company’s current income stands at Rs 600 rupees and is expected to grow to Rs 1,500 crore by December next year, the founder said.FreshToHome currently has 16 Lakh orders per month and has approximately 18 lakh customers. It employs 19,000 people and works with many farmers.The company recently launched Fresh to Home Daily, a daily service to deliver milk, fruit, vegetables, and other daily essentials. It will also split to bring some new products like parathas, chapati, flour, etc soon.Bringing fishermen online The app works on a simple and simulated game model. When the fisherman starts the app, the camera “reads” the fish, and checks the variety, size, depending on what the fisherman puts in his business. On the other hand, one or two “feet on the road” bounce off the auction, picking up trapped fish and transporting them in cold series to the appropriate facilities.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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360° Guide to Fresenius Marketing Strategy: Overview
In our previous case study, we learned about the Marketing Strategy of Wysa an Indian-based AI-enabled mental health application. In this case study, we are talking about the marketing strategy of Fresenius.The objective of this blog is to learn about the services provided by Fresenius, how it became the top products and service provider for people with renal disease and its marketing strategy.As the healthcare system across the world is turning digital, the need for companies to have an excellent digital marketing campaign grows essential. If you are interested in learning more about digital marketing, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.By the end of this case study, we learn about the marketing strategy of Fresenius, before we dive into it let’s take a quick look at the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Fox: Overview & STP Analysis
We had learned in-depth information about the marketing strategy of 20th Television – in our previous article. In this article, we will be looking at the marketing strategy of Fox – one of the leading media broadcasting companies in the world.This article aims at highlighting the various marketing strategies employed by Fox corporation and how beneficial these strategies have been in helping them stay ahead of the competition.Marketing is a major tool for every business. With the advancement of technology, companies and organisations have embraced digital marketing as it helps them teach and serve their audience better. If you want to learn more about digital marketing and upskill yourself, then you should consider attending our free digital marketing masterclass by our CEO Karan Shah.Before we get into the details of its marketing strategy of Fox, we need to learn more about the company and its operations.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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360° Walkthrough of the Marketing Strategy of Flyrobe | IIDE
In a previous article, we learned about the detailed marketing strategy of greaves cotton. We saw the marketing mix, its marketing strategy, and marketing campaigns. In this blog, we will elaborate on the marketing strategy of Flyrobe, which is India’s first and largest fashion rental service store chain.The objective of this blog is to guide you through insights into how Flyrobe became India’s largest fashion rental service store. In today’s era companies acquire customers – through digital marketing. As users across the world go digital, marketing has followed them into the digital realm as well.If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on digital marketing and if you are looking to master a particular skill relevant to you, look out for the short term certifications in Digital Marketing; the short courses are not only elaborate but very time efficient and guidance from the industry leads with meaningful insights. The marketing strategy of Flyrobe will be fully covered in this blog. But before we begin with the marketing strategy of Flyrobe, let us start by learning the company’s story, STP, marketing campaign, social media marketing, etc.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Flock – In-Depth
In our last post, we learnt about American Express Bank’s extensive marketing approach. In this blog, we will look through the marketing strategy of Flock – in detail.The goal is to study and get an understanding of Flock and how it develops messaging applications with pre-bundled software. This blog will go into greater detail on flock’s marketing approach so that readers can build their own channels. Group messaging apps like Flock have transformed the way we communicate at work.As you can see, marketing is the backbone of every industry in today’s online environment. If you want to learn more about marketing, you should visit Free Masterclass on Digital Marketing.At the conclusion of this blog post, we will learn about the marketing strategy of Flock. Let’s start with the company’s history, target market, and online presence before delving deeper.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Flo Mattress: Overview & STP Analysis
In our previous article, we learned in detail about the marketing strategy of Lowe’s. Now, in this blog,  we will discuss the marketing strategy of Flo Mattress company. We will tell you how the company had become very successful within a spare of time, from nowhere to one of India’s most recognized and respected brands. We will talk about the marketing strategy of Flo mattress.As marketing is an integral part of a company, most companies do their marketing on social media platforms through digital marketing and SEO to grab more audiences is the most effective place, so if you are interested in new-age digital marketing, then you should definitely check out IIDE’s  Free MasterClass on Digital Marketing 101 by CEO and Founder of IIDE, Karan Shah, IIDE is Asia’s most trusted digital marketing platform.In this, we are going to discuss the Marketing Strategy of Flo mattress company their Strategies So let’s jump into the case study.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of FIS: Overview & STP Analysis
In the previous article, we get to know about the detailed marketing strategy of AU small finance bank. In this blog, we will discuss the Marketing Strategy of FIS.The key objective of this blog is to give an insight into FIS and how is it serving a vast crowd in India. Its aim is to be at the top level in the Financial service sector and with its cheerful marketing it achieves it sooner.As we know that world is rapidly going digital and to be in competition marketing is a must. So, if you want to know more about marketing then you can attend Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.Before getting deep into the Marketing strategy of FIS, let us know about the company, its target audience, and its digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive Marketing Strategy of Finzy – Complete Overview
Previously, we learned about the SWOT analysis of Finzy. In this article, we are diving into the marketing strategy of Finzy – the FinTech service that makes finance easy.Our mission here is to help you understand how Finzy became one of the most popular and recommended FinTech brands in India. Marketing is the soul of any company and either makes it dead or alive. The world keeps becoming a vast digital space and marketing has not been left behind. Want to learn about digital marketing as it is progressing currently? Then you should register for the Indian Institute of Digital Education’s ( IIDE)  Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will dive into the marketing strategy of Finzy which includes the content marketing strategy, social media marketing strategy, digital marketing strategy, and the different types of marketing strategies used. But, we will start from the beginning: the company overview.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Finolex Industries: Company Overview
In the previous article, we learned about the detailed SWOT analysis of Astral Pipes. In this blog, we will elaborate on the Marketing Strategy of Finolex Industries – a producer of electrical and communication cables and copper rods. The objective is to learn and gain insights into Finolex and how it became India’s largest rigid PVC pipes and fittings manufacturer and the second-largest PVC resin manufacturer.Marketing is a part of a company’s DNA that can either make it or break it. As the world is digital now, marketing has followed them to the digital realm as well. If you are interested in digital marketing then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by CEO and Founder, Karan Shah. In this entire blog, we will learn the Marketing Strategy of Finolex Industries. But before this let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Financepeer: Financing Platform
In our previous article, we extensively studied the SWOT analysis of Financepeer. This article will look at the marketing strategy of Financepeer – The Most Trusted Brand Among Students.In a nutshell, Financepeer is a financial service provider platform that helps students and their parents pay their fees.We are unaware of this company as they don’t work on branding and marketing. Yet, marketing is a prominent part of a company’s DNA that can make it or break it. If you are interested in this new digital era, you should check out IIDE’s Free MasterClass on Digital Marketing 101 by Karan Shah.In this blog, we will see the marketing strategy of Financepeer. But, before we dive deep into it, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Precise Marketing Strategy of EY – With Detailed Overview
In our previous article, we learnt in detail about the marketing strategy of Mckinsey -the most recognized consulting firm, & Company. In this article, we are going to elaborate on the marketing strategy of EY.The goal is to give you insight into EY’s corporate history, its STP analysis, and the numerous marketing strategies they employ to grow its firm.A company’s marketing strategy is a significant factor that could either help or harm it. Along with users from all over the world, marketing has moved to the digital era. If you’re interested in contemporary digital marketing, have a look at the CEO of IIDE Karan Shah’s Free MasterClass in Digital Marketing 101.In this blog, we’ll go over every aspect of the marketing strategy for EY. Let’s start by studying the company’s history before diving in-depth, and then move on to learn about its target market and online presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-depth Marketing Strategy of ExxonMobil – Detailed Explanation
In our previous article, we learned in detail about the marketing strategy of a fascinating company DBS Bank. In this article, we are going to elaborate on the marketing strategy of ExxonMobil – one of the leading and biggest energy and petroleum producing companies in the petroleum industryThe objective is to help you gain insights into ExxonMobil’s transition and how it became one of the biggest petroleum and energy-producing companies worldwide.Marketing is a portion of a company’s DNA that can either formulate it or crash it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy for ExxonMobil in this blog. Before we proceed with our deep dive, let us start by understanding the company’s history, target audience, and digital composure.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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