Extensive Marketing Strategy of Flock – In-Depth

Updated on: Sep 26, 2022
Marketing Strategy Of Flock - Featured Image

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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In our last post, we learnt about American Express Bank’s extensive marketing approach. In this blog, we will look through the marketing strategy of Flock – in detail.

The goal is to study and get an understanding of Flock and how it develops messaging applications with pre-bundled software. This blog will go into greater detail on flock’s marketing approach so that readers can build their own channels. Group messaging apps like Flock have transformed the way we communicate at work.

As you can see, marketing is the backbone of every industry in today’s online environment. If you want to learn more about marketing, you should visit Free Masterclass on Digital Marketing.

At the conclusion of this blog post, we will learn about the marketing strategy of Flock. Let’s start with the company’s history, target market, and online presence before delving deeper.

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About Flock – Company Overview

The channels in Flock facilitate decision-making and problem-solving. To achieve your business goals, channel all of your labour and organize your communications. Real-time communication and collaboration app Flock, founded by serial entrepreneur and millionaire Bhavin Turakhia, debuted in 2014. It aims to be the most affordable option in the pricey enterprise communication market while providing you with more functionality for your money. Since its four-year inception, more than 30,000 businesses have taken advantage of it, including well-known corporations like Tim Hortons, Victorinox, ITC Hotels, and Tata AIA life insurance.

The basics Flock is an online platform that helps event organizers to better communicate and connect with attendees. It helps businessmen to discuss projects and share information effectively. It enables more learning for the students through online lectures and discussions. At the same time, big firms use this tool in meetings with experts. 

With this tool, small firms are also able to establish a good network with experts at a low cost. It’s a cloud-based tool that eases team communication. It provides facilities like video calling, audio calling, integration,  screen sharing, and other business applications. Share your marketing strategy, blog, and event ideas with your team and create channels on Flock to get everyone involved.  The integration of Google Drive and Dropbox makes it easy to create and collaborate on materials such as blogs, images,  and videos. 

There’s always been the urge to do something, like Bhavin’s September 2014 reboot with Flock. It is a real-time team messaging and collaboration platform focused on simplifying communication and increasing productivity.

Slack’s daily user count and premium user count have increased by 3.5 times in just one year after its inception in 2013. It counted 2.7 million people as daily active users in 2016. 50,000 users actively use Flock, despite its youth.

Quick Stats on Flock
CEO Bhavin Turakhai
CMO Gaurang Sinha
Area Served Worldwide
Industry Flock – Team Chat & Collaboration App
Market Share/ Revenue US$45M
Vision Establishing the best communication app and online collaboration platform.
Tagline When teams align, workflows


Marketing Strategy of Flock

Let’s examine Flock’s marketing approach! Additionally, how flock executes the marketing campaign, etc.

Segmentation, Targeting, and Positioning

The main target demographic is millennials between the ages of 15 and 55. Most people in this generation are compelled to use internet platforms, which is where the flock comes in. It acts as the top online platform for collaboration and communication. Through video conferencing in Flock, communicate with your distant team and work together on projects in real time. To more clearly explain graphs or source photos for collateral design, share your screen.

Since multitasking was not intended for the human brain. Additionally, it takes some time for you to pick up where you left off after being interrupted in the middle of work. Fortunately, there are things we can do to reduce interruptions and maximize team communication software. Here is our list of tips and tricks for using Flock to increase your productivity.

A new business to increase production and efficiency. Today’s world is becoming more and more dominated by technology. Flock increases team communication, cooperation, efficiency, and production by over 30% as businesses progressively transition to the digital era. Managing operations within the firm is becoming more difficult day by day. We stand out from the competition because we provide Flock OS, the first chat operating system in the world, as a platform for developers. Developers can use this to create apps that are more native, rich, and potent than those in other team messengers. This facilitates the speedier completion of work by allowing teams and organizations to centralize all workplace operations and communication within Flock.

Marketing Campaign

Marketing Strategy of Flock - Campaign 1

Here is yet another creative illustration of successful email marketing. When it comes to sending beautifully designed emails, Flock excels. They are always aware of the best times to increase your production. Email reminders are here to aid you!

Marketing Strategy of Flock - Campaign 2


To create a successful concept, there are two essential elements. First, establish marketing targets and goals. And second, think of a reward that would genuinely motivate your followers (for example, a sizable discount, free products, access to premium content, event invitations, etc.). Once you’ve created a campaign that motivates supporters to act and accomplish your Erin objectives, congratulations. 

Step Two:

It’s important to give this step enough time if you want a delicious outcome. It should go without saying that your video material ought to be interesting. Think carefully about who will appear in your video, what users will see as the still frame with the play button, how interesting you want the first 30 seconds to be, and how often you want your call to action to appear to achieve this.

Step Three:

If you’re managing many pages, you should adjust this step for each page’s engagement level. more than one brand or account) To begin, figure out the typical number of retweets you get. then raise it by 5% to 10%.

Step Four: 

You might want to start your launch by tweeting a few teaser messages to build anticipation now that you’re ready to go live. Campaign managers should be aware of engagement factors more than other campsites once the campaign has begun. Encourage your staff and any notable individuals who appear in your video sitter accounts to promote and tease your promotion as well. Keep track of your analytics, please. If you notice that no guns are passing through while you share your stuff, turn your flight and return to step 2.


Step Five:

Re-engage the supporters of your campaign by providing them with stream material or pledges to continue the conversation.

Social Media Marketing

  • Instagram
  • LinkedIn
  • Twitter

Flock is active. Instagram has more followers than Facebook, LinkedIn, and other platforms combined.

The followers of flock pages on Twitter and LinkedIn are 13.2k and 8k respectively which is a very active platform for Flock. In comparison, Twitter has more followers than LinkedIn.

Young kids are excluded from LinkedIn because the majority of them don’t have accounts there. LinkedIn is a more professional-oriented kind of social networking. Along with a few posts about the introduction of a new product, the posts primarily contain promotional and educational content.

SEO Strategies

Marketing Strategy of Flock - SEO

According to SEO rankings, having fewer than 500 keywords is terrible, having more than 1000 is good, and having more than 10,000 is outstanding. As we can see, Indigo has 5543 organic keywords, which is amazing and is regarded as exceptional. This indicates that Flock’s digital marketing is acquiring a lot of insights.

Additionally, the traffic is known to be average at roughly 70K+ each month. Flock must therefore continue to work hard to keep the brand ascending in the Google organic SERP results while making changes to its SEO techniques.

Influencer Marketing

Flock has collaborated with a lot of YouTubers, bloggers, actors, and other influencers for marketing purposes from the beginning, but during the pandemic, influencer marketing became a vital tool for them to persuade people by giving them a glimpse through another person’s eyes rather than just telling them about it.

A cloud-based team communication tool called Flock has drawn 25,000 business users and clients, including Princeton University, Tim Hortons, and Whirlpool. Global technological behemoths Facebook Inc., Amazon.com Inc., and Microsoft Corp. have all expressed interest in it.

Economic Strategy

Marketing Strategy of Flock - Ecom

Flock has a webpage from where they market their services with unique incentives while discussing e-commerce methods. In addition, the company, which has offices in India, Dubai, and the United States, unveiled five new capabilities in the previous quarter, including the ability to integrate Zoom and add audio notes, record videos, and update emojis.

Mobile Apps

Marketing Strategy of Flock - App

Additionally, Flock offers a mobile app that is available for free download from the Play Store. You can enlarge your mobile store at any moment by purchasing a package, which is possible through the mobile application’s interface, which is comparable to that of the website.

Flock app: https://play.google.com/store/apps/details?id=to.go&hl=en_IN&gl=US 

Flock page: https://www.flock.com/

Content Marketing Strategies

Flock engages in a lot of social media activity. The material in the post refers to their most recent services, deals, and awareness efforts, among other things.

To publish content, only Facebook or Instagram are permitted. They also publish press releases about their services in a variety of magazines, such as The Hindu, The New Indian Express, etc.

This ends with an elaborative marketing strategy of Flock. Let us conclude our learning below from the marketing strategy of Flock.

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Conclusion – What’s unique about Flock’s Marketing?

We observed that the business is gaining love and support from all across the world because of the Flock marketing strategy. They distinguish themselves from the competition thanks to their capacity to provide services at the lowest possible cost worldwide. Flock is still trying to improve and grow in the web space despite flaws in its digital marketing tactics.

Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.

Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Flock has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Flock check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Flock, and do share your thoughts on this case study marketing strategy of Flock in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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