Marketing Strategy of Flo Mattress: Overview & STP Analysis

In our previous article, we learned in detail about the marketing strategy of Lowe’s. Now, in this blog,  we will discuss the marketing strategy of Flo Mattress company. 

We will tell you how the company had become very successful within a spare of time, from nowhere to one of India’s most recognized and respected brands. We will talk about the marketing strategy of Flo mattress.

As marketing is an integral part of a company, most companies do their marketing on social media platforms through digital marketing and SEO to grab more audiences is the most effective place, so if you are interested in new-age digital marketing, then you should definitely check out IIDE’s  Free MasterClass on Digital Marketing 101 by CEO and Founder of IIDE, Karan Shah, IIDE is Asia’s most trusted digital marketing platform.

In this, we are going to discuss the Marketing Strategy of Flo mattress company their Strategies So let’s jump into the case study.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.