Marketing Strategy of Financepeer: Financing Platform

In our previous article, we extensively studied the SWOT analysis of Financepeer. This article will look at the marketing strategy of Financepeer – The Most Trusted Brand Among Students.

In a nutshell, Financepeer is a financial service provider platform that helps students and their parents pay their fees.

We are unaware of this company as they don’t work on branding and marketing. Yet, marketing is a prominent part of a company’s DNA that can make it or break it. If you are interested in this new digital era, you should check out IIDE’s Free MasterClass on Digital Marketing 101 by Karan Shah.

In this blog, we will see the marketing strategy of Financepeer. But, before we dive deep into it, let us start by learning the company’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]