In-depth Marketing Strategy of ExxonMobil – Detailed Explanation

In our previous article, we learned in detail about the marketing strategy of a fascinating company DBS Bank. In this article, we are going to elaborate on the marketing strategy of ExxonMobil – one of the leading and biggest energy and petroleum producing companies in the petroleum industry

The objective is to help you gain insights into ExxonMobil’s transition and how it became one of the biggest petroleum and energy-producing companies worldwide.

Marketing is a portion of a company’s DNA that can either formulate it or crash it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will fully cover our marketing strategy for ExxonMobil in this blog. Before we proceed with our deep dive, let us start by understanding the company’s history, target audience, and digital composure.