360° Guide to Fresenius Marketing Strategy: Overview

In our previous case study, we learned about the Marketing Strategy of Wysa an Indian-based AI-enabled mental health application. In this case study, we are talking about the marketing strategy of Fresenius.

The objective of this blog is to learn about the services provided by Fresenius, how it became the top products and service provider for people with renal disease and its marketing strategy.

As the healthcare system across the world is turning digital, the need for companies to have an excellent digital marketing campaign grows essential.

If you are interested in learning more about digital marketing, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

By the end of this case study, we learn about the marketing strategy of Fresenius, before we dive into it let’s take a quick look at the company’s story, target audience and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.