360° Walkthrough of the Marketing Strategy of Flyrobe | IIDE

In a previous article, we learned about the detailed marketing strategy of greaves cotton. We saw the marketing mix, its marketing strategy, and marketing campaigns. In this blog, we will elaborate on the marketing strategy of Flyrobe, which is India’s first and largest fashion rental service store chain.

The objective of this blog is to guide you through insights into how Flyrobe became India’s largest fashion rental service store. In today’s era companies acquire customers – through digital marketing. As users across the world go digital, marketing has followed them into the digital realm as well.

If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on digital marketing and if you are looking to master a particular skill relevant to you, look out for the short term certifications in Digital Marketing; the short courses are not only elaborate but very time efficient and guidance from the industry leads with meaningful insights. 

The marketing strategy of Flyrobe will be fully covered in this blog. But before we begin with the marketing strategy of Flyrobe, let us start by learning the company’s story, STP, marketing campaign, social media marketing, etc.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.