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Explore the IKEA business model in this comprehensive case study. Understand how IKEA’s innovative approach to affordable, stylish furniture drives its global success and market leadership.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 16, 2024
IKEA's business model focuses on providing affordable, well-designed home furnishings through a global supply chain and efficient logistics.
IKEA makes money through direct sales of home furnishings, accessories, food sales in its restaurants, and service fees for home delivery and assembly.
IKEA’s main products include furniture, kitchenware, textiles, lighting, and accessories for home furnishing.
IKEA’s top competitors include Wayfair, Home Depot, Ashley Furniture, West Elm, and Amazon.
IKEA uses technology for augmented reality furniture placement, room design planning, and innovations in sustainable materials.
IKEA's target audience includes young adults, families, and urban dwellers seeking affordable, stylish, and functional home furnishings.
IKEA holds approximately 12% of the global home furnishings market.
IKEA’s CSR initiatives focus on sustainability, climate positivity by 2030, supporting refugees, and global humanitarian projects.
IKEA’s value proposition is offering well-designed, functional, and affordable home furnishings with a commitment to sustainability and innovation.
IKEA markets its products through traditional advertising, digital marketing, iconic catalogues, social media campaigns, and in-store experiences.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.