Top 11 Free Digital Marketing Courses in Canberra to Upskill in 2024

In today’s digitalized world, digital marketing has taken over the industry at a rapid pace. Most business households look for a professional digital marketer in their marketing department to boost their brand image. Australia is also one of the top candidates on the list of booming digital industries. Canberra is the capital of Australia. It is also home to some of the major business households currently.  

Canberra has a high demand for digital marketers as digital marketers are playing a major role in the marketing field. Currently over 80,000 digital marketers are employed as Digital Advertising and Marketing specialists in Australia and there is still high demand in the market. There is no doubt that Canberra is also one of the cities with high demand for digital marketers. The job demand is expected to grow by 11.4% in 5 years.

In order to pursue digital marketing professionally there are various institutes that provide various courses of digital marketing. Some of them also provide Free Digital Marketing Courses in Canberra for you to be familiar with the course before you decide to enroll to study in depth.

List of Free Digital Marketing Courses in Canberra

Here let’s take a look at some of the top free digital marketing courses you can find in Canberra:

1. Digital Marketing Basics by IIDE 

IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute free masterclass covers the following topics- 

• Introduction to Digital Marketing 
• SEO Overview 
• Social Media Marketing Organic 
• Facebook and Instagram Ads 
• Ad Budgeting 
• Email and SMS Marketing 

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.

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2. Digital Marketing Career Opportunities by IIDE

From a series of digital marketing masterclasses by IIDE, this free digital marketing course is dedicated to career opportunities in the digital marketing field. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. This free masterclass on digital marketing career opportunities is hosted by Uday Mane, a renowned trainer in the education sector. He has 12+ years of experience in the digital marketing industry and has worked with brands like HDFC Bank, Just Dial, and Taj Group amongst many others. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

 Topics Covered:

The 15-minute free masterclass covers the following topics- 

•  Reasons why digital marketing is a booming career in 2023
•  Science of being left & right brained behind choosing a job
•  Structure and working of an agency
•  How to shortlist the right role for yourself?

At the end of this free digital marketing course, you can take a fun quiz to understand whether you are left-brained or right-brained and also get a list of the most suitable job roles according to your skills. 

Why enroll in this course?

This free masterclass will introduce you to the corporate structure of a digital marketing department so that you can decide whether it is a good career choice for you. It will also help you identify your strengths. 

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3. How to Make Money Online with Blogging by IIDE 

This free digital marketing course online is offered by IIDE to discuss in detail the various ways to make money online.  IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. This free digital marketing course on How to Make Money Online is hosted by Huzaifa Dhupai who has been a blogger for the past 5 years and has earned more than $75,000. He is also a data analyst and founder of two tech startups – Webverge & Droidrax. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute masterclass covers the following topics- 

• Various Ways to Make Money Online – Overview
• Introduction to Blogging, AdSense & Affiliate Marketing
• Domain, Hosting & SEO Overview
• How to Become a Blogger – Basics
• AdSense – Make Money From Your Content
• Become an Affiliate Marketer – Basics
• Bonus: Ways to Boost the Promotion of Your Content

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will explain how you can earn money online from the comfort of your home with the help of blogging. It also introduces you to topics like blogging, AdSense, and affiliate marketing to earn extra revenue. 

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4. Instagram Marketing Masterclass by IIDE 

Another popular free digital marketing course from IIDE is the Instagram Marketing Masterclass. IDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The host is Aditya Shastri, a content & Instagram Marketing coach with 9+ years of experience. He has trained more than 1000 students in content marketing and helped them build successful strategies on Instagram. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

• Importance of Instagram & Types of Accounts
• Algorithm Know-how & Identifying Target Audience
• Top Content Formats & Their Features
• Finding a Niche & Using Powerful Strategies for Engagement
• Creating Content Preferred by Instagram
• Growth Hacks like Adding Location Tags and Hashtags
• Bonus: Instagram Analytics + Best Tools & Softwares

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will introduce you to the basics of Instagram Marketing and also help you understand the dashboard to create effective Instagram strategies for the same. 

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5. LinkedIn Essentials by IIDE 

Another popular free digital marketing course from IIDE is LinkedIn Essentials. IDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The host is Chintan Mehta, a personal branding coach with a specialization in LinkedIn.  He has trained more than 5000 students internationally, is a strategic marketing specialist, and is the founder of blogue.in. He has worked with American Express, Walgreens, Wells Fargo, Barclays, and Cognizant. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

• Importance of LinkedIn to Find Your Dream Job
• How to Build Your Personal Brand & Network
• Creating an All-Star Profile & Understanding LinkedIn’s Algorithm
• How To Create Amazing Content Strategies
• Establishing Your Niche & Increasing Engagement
• Bonus: Things to Avoid on LinkedIn

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will help you build a brand on Linkedin and also help you understand various ways to create engaging content for your niche audience.

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6. GOOGLE DIGITAL GARAGE

This online resource, made available by Google, offers a thorough grasp of many digital marketing channels, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, analytics, and more.

COURSE MODULES:

There are 26 modules of Fundamentals of Digital Marketing By Google

COURSE FEE: It’s free of cost

DURATION: 40 hours

MODE: Online 

FEATURES:

• Self-paced learning can watch anytime, anywhere
• Recorded Free Video tutorials
• Unlimited access
• A free certificate from Google is also provided.

Why should you enroll in this course?

Getting a certificate shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

7. Hubspot Academy- Digital Marketing course

Hubspot is a well-known global academy. Which offers a digital marketing course. In this certification program, you will learn the skills that will lead you the success in today’s online world. It includes content writing, search engines, and digital marketing strategies. After the completion of the course, you will receive a certification also.

Module: 

• Contact management 
• Content marketing
• Email marketing 
• Lead generation 
• Search engine optimization 
• Social media 
• Reporting and performance

Mode: Online

Duration: 5:25

Fee: Free

8. Simplilearn Free Online Digital Marketing Courses

Simplilearn has about 45 courses available for free on digital marketing. It provides certification on completion for your skills and knowledge to be recognized in the future.

Here is the list of some free courses provided by Simplilearn:

• Introduction to Affiliate Marketing
• Advanced Search Engine Optimisation
• Advanced Media Program
• Advanced Content Marketing
• Youtube and Video Marketing
• Facebook Marketing and Advertising
• Digital Marketing for CXOs
• Digital Marketing Strategy
• Advanced Email Marketing
• Advanced Mobile Marketing
• Digital and Social Selling
• Social Media Foundation
• Instagram Marketing Basics
• Digital Marketing Tools and Techniques
• Advanced Web Analytics

Course Fee: FREE

Duration: Depends upon the course

Mode: Online via video lectures

Who can enroll in this course?

Marketing managers, Entrepreneurs, Students, and anyone who’s interested can enroll in this course.

Why enroll in this course?

This course is perfect to upskill your knowledge and skills in digital marketing.

9. Fundamentals of Marketing Concepts by Alison

Alison provides a huge number of free online business courses and free virtual classes for learning about digital marketing. It offers almost 4000 + Free online courses. From this course, we can understand the concepts of marketing fundamentals and why it is important to a business. We can also learn how to Describe how famous brands have used marketing campaigns to convey their key messages to a target audience. This free online course includes 1.5-3 hours of learning and a final Assessment. The course has the following modules-:

• Marketing Concepts and Marketing Mix
• Marketing Methodology
• Course Assessment

Course fee: FREE

Mode: Online

Why enroll in this course?

Fundamentals of Marketing Concepts will master the fundamentals of marketing concepts and how to craft marketing techniques that will create a distinct feature for a product or service and distinguish it from other competitors.

10. Introduction to Digital Marketing by Great Learning

Great Learning is India’s leading online learning platform, with a thought to make professionals about digital marketing skills. It provides free online courses in various domains and enables professionals and students to learn the most in-demand skills to help achieve career success. This free Digital Marketing course explains the concept of digital marketing with the help of several use cases. It also explains the various types of digital marketing. This would help to understand various concepts of Digital Marketing through a practical approach. It is a 2 hours online course of self-paced video lectures with free lifetime access. This course has the following modules:

• What is digital marketing?
• Why digital marketing?
• How to do digital marketing?
• Types of digital marketing
• Content marketing

Course fee: FREE

Mode: Online

Why enroll in this course?

This is a very innovative course that has a leadership approach. The certification is free and globally recognized, which can help to grow in the career.

11. Fundamentals of Marketing Analytics by Semrush Academy

Semrush Academy is an online learning platform where we can discover marketing skills and concepts, and connect with professionals to start achieving success in digital marketing. This course is designed for people who are interested in creating data-driven strategies for their company. Analyzing marketing data will allow us to discover what’s working, what isn’t, and how we can adjust strategies accordingly.

This course has the following modules:

• Marketing Analytics Fundamentals
• Strategy for Marketing Measurement
• GA4 Setup and Reporting
• Tracking and Analyzing Data from Competitors

Course fee: FREE

Mode: Online

Why enroll in this course?

To take your knowledge to the next level about digital marketing, Fundamentals of Marketing Analytics will be very useful

Which Digital Marketing Course To Do For In-depth Learning?

If you have made it this far with me throughout the blog, then I am sure you are very interested in making a career in digital marketing. If yes, then I strongly urge you to check out our certification courses offered by IIDE to embark on your journey in the field of digital marketing.

1. Post Graduation in Digital Marketing

If you are adamant about making a career in digital marketing and want to equip yourself with the required skills that are demanded by recruiters, then you will end up finding this program to be the most helpful.

Post Graduation in Digital Marketing is a course designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.

What you will learn:

• Inbound Marketing
• Outbound Marketing
• Media Management & Automation
• Managerial Skills & Soft Skills
• Compulsory Internship & Thesis
• Specialization
• Capstone Project

2. Online Digital Marketing Courses

IIDE offers two online digital marketing courses that provide an industry-relevant curriculum along with 100% placement assistance.

 Advanced Certification in Digital Marketing (ACDM) is a 4-month program. If you are a college student, a fresher, a small business owner, or an influencer then this course is best suited to you. This course provides a holistic understanding of digital marketing

If you are a Working Professional, Agency Owner, or Freelancer then you should pursue our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program. This course not only provides a holistic approach to digital marketing but also focuses on developing agency and leadership skills.

3. Short Term Certification Course in Digital Marketing

Short Term Certificate Course In Digital Marketing is a course in which you get the option to pursue a course in which you are more interested. It’s most suited for people who do not have the time they need to invest in a 4-month or 11-month course.

You will be able to learn topics of your interest at your convenience from any time and anywhere. You can learn skills such as Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing, and much more.

FAQs

Q. Is it worth doing a digital marketing course online?

As the scope of digital marketing is increasing, it has become essential for people pursuing marketing or business to know proper effective digital marketing. Doing an online digital marketing course will not only save you time from traveling far in order to find proper institutes but will also help to upskill yourself and build your knowledge in the best way while managing your other work.

Q. Which Digital Marketing Course is Best Overall?

There are various courses provided by many different institutes which will help you shape your skills and knowledge effectively. IIDE, Hubspot Academy, Alison, and Google Garage are some of them.

Q. Can I learn digital marketing in one month?

The answer is Yes. Although it is up to the individual how long it’ll take to learn. But if you seriously follow the course and learn digital marketing wholeheartedly you can learn within one month easily.

Q. Are high IT skills needed for Digital Marketing?

Although high IT skills do make the work of digital marketers comparatively easier, it is not necessarily a needed factor to pursue digital marketing.

Conclusion

In conclusion, the ever-growing demand for digital marketing and the availability of courses in Canberra as well as worldwide shows the advantages of pursuing Digital Marketing for a stable future. I hope our blog helped to clear any kind of confusion you had regarding digital marketing courses and was able to provide you with the needed information.

For further queries, please feel free to reach us or comment on the blog we will try to reply as soon as possible.