Top 7 Free Digital Marketing Courses in Sydney That One Needs To Know

Updated on: Dec 24, 2023

Digital marketing is the use of digital technologies and platforms to promote products and services, as well as to connect with potential customers. It is an incredibly versatile and powerful tool that can be used in various ways to reach people worldwide. Digital marketing utilizes multiple digital technologies to deliver promotional messages, such as mobile phones, computers, and other digital media and platforms. This blog will take you through the Free Digital Marketing Courses in sydney.

It can be used for B2B (Business to Business) and B2C (Business to Consumer) marketing, depending on the goal and objectives of the campaign. Digital marketing offers unique advantages such as greater reach, improved targeting, personalized messaging, and better ROI (Return on Investment). It also allows businesses to stay up-to-date with marketing trends and technologies.

With the right strategies and tactics, companies can leverage digital marketing to increase their visibility and reach a larger audience. Marketing uses the Internet and other online technological technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

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IMPORTANCE OF DIGITAL MARKETING

Digital marketing allows you to reach your target audience online, in a variety of ways, on a variety of platforms. Digital marketing includes methods like social media marketing, content marketing, SEO, PPC, web design, and more.

It includes strategies that allow you to target your exact audience online — allowing you to make more sales, drive more traffic to your website, and increase your revenue year over year.

Career opportunities after digital marketing course

  • Freelancer
  • Entrepreneur
  • SEO expert
  • Start up business
  • Affiliate marketer

Now let’s take a look at the free Digital Marketing Courses in Sydney.

Top 7 Free Digital Marketing Courses in Sydney

1. IIDE

free_Digital_marketing_course_-_digital_marketing_basics[1]

IIDE is the most trusted and leading institute for Short-term courses and PG courses in the field of Digital Marketing. This institution was established in 2016 and is owned by Mr Karan Shah. Their 250 expert trainers have put continuous effort into building a large learner’s community in Indian education awarded the institution with #1 digital marketing institution in 2021.

This will show you how to leverage digital platforms for your business and your own personal work like blogging, Google Workplace, etc. To help individuals understand the basic concepts of Digital Marketing, Mr Karan Shah himself conducts a 45-minute masterclass that covers every domain of digital marketing. 

In the course you will know and learn about:

  1. Introduction to Digital Marketing
  2. SEO-Overview
  3. Social Media Marketing- Organically
  4. Ad Budgeting
  5. E-mail and SMS Marketing

After completion of courses, you will also be offered a certificate of completion which can be posted on your professional platforms that will help you further jobs.

FOR MORE IN-DEPTH INFORMATION PLEASE VISIT :  https://masterclass.iide.co/video/digital-marketing-fundamentals

For paid courses and an elaborate description please visit the link: https://iide.co/online-digital-marketing-course/

2. HUBSPOT

HubSpot is a  CRM platform with all the software, and resources you will need to connect marketing, content management, sales, and customer service. Hubspot offers a wide variety of digital marketing courses and tools through its marketing hub.

To take the first step towards learning and becoming a digital marketing professional with the help of a free HubSpot Digital Marketing Course. This comprehensive certification program will provide you with the skills you need to succeed in today’s online world.

 This comprehensive certification program will provide you with the skills you need to succeed in today’s online world. From developing a human-centered and inbound-first digital marketing strategy to creating compelling content that appeals to both users and search engines, you’ll learn everything you need to excel in your career.

Plus, upon completion, you’ll earn a digital marketing certification to showcase your expertise. Don’t miss this opportunity to transform your career – enroll now and start learning today! digital marketing strategy to create compelling content that appeals to both users and search engines, you’ll learn everything you need to excel in your career. Plus, upon completion, you’ll earn a digital marketing certification to showcase your expertise. Don’t miss this opportunity to transform your career – enroll now and start learning today!

FOR MORE IN-DEPTH INFORMATION PLEASE VISIT: https://academy.hubspot.com/

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3. UDEMY

Have you learned Digital Marketing? You haven’t? Well, don’t worry! Here is an opportunity for you to start everything from scratch. They have made over 21+ Free Video Lessons to Empower the world and embrace people with my knowledge of digital marketing and my passion for teaching.

Like how you define the purpose of Life, I believe you should also define the purpose of Digital Life, and here are those 21 lessons that you shall get every single day to master Digital Marketing.

In this Free video lesson, you will learn: 

  1. Basics of Digital Marketing
  2. Hand-on approach to running paid ads
  3. Understanding email marketing and landing pages.
  4. Understanding Social Media Strategies Using case-studies
  5. How to Grow Your Instagram Followers
  6. How to use WhatsApp for business
  7. How to generate organic leads on social media

FOR MORE IN-DEPTH INFORMATION  PLEASE VISIT: https://www.udemy.com/course/free-digital-marketing-basics-course/

4. UPGRAD

Social media and online marketing have recently helped generate massive wealth for companies worldwide. Those who have adopted these techniques have benefited massively, while others have been left behind. Digital marketing professionals have been the forerunners in this massive revolution. Digital marketing is not just about creating a good marketing campaign for a product. It is much more than that.

Digital marketing is about knowing the ins and outs of the market. It is about understanding customer dynamics and their pressure points, which translates into a beautifully designed campaign built to lure in customers and sell them the product. An excellent digital marketer can get inside a customer’s head and understand the challenge from their perspective. 

If that seems exciting, you have come to the right place. This article will provide an in-depth guide as to how you can pursue a career in the field of digital marketing. It contains some of the best courses you can take to prepare yourself for all the challenges you might expect in this field and gain insights into the different salaries and job opportunities available both in India and abroad.

So get your creative minds ready and hop onto the bandwagon to be a part of this digital revolution that is changing the world for the better. Digital marketing is the best solution for modern-day lead generation for businesses.

 They provide different courses that will help you focus on different fundamental marketing domains and that will enhance your skills. In the digital marketing field, they provide the best and professional staff to support you. They will cover all the fundamentals of digital marketing and provide you with an interactive 1-0-1 session

The courses will cover :

  • SEO Search Engine Optimisation 
  • Email marketing
  • Fundamentals of marketing
  • Web Analytics
  • Social media marketing 

FOR MORE IN-DEPTH INFORMATION PLEASE VISIT: https://www.upgrad.com/digital-marketing-free-course/

5. WORDSTREAM PPC UNIVERSITY

WORDSTREAM PPC UNIVERSITY logo

WordStream is a work with a favor that baer and improves PPC crusade, still, they also offer free, high-quality courses along their PPC University, It’s a great replacement for the Google AdWords Academy, with many examples and contextual information, making it easy to join the dots and see the big picture as you learn.

following five hours of self-paced study. you’ll be able to create an energetic new PPC drive to improve your business. There are different lessons for you to learn with different guides.

FOR MORE IN-DEPTH INFORMATION  PLEASE VISIT: https://www.wordstream.com/learn

6. DIGITAL SCHOLAR

Digital scholar offers a Free digital marketing course which is certified by Google and meta partner agency. It helps in building an Aspiring career in digital marketing. Its emphasis is on practical knowledge. This course has 8+ modules with 40+ video lectures covering the vital aspects of digital marketing which can be completed in 25 + hours covering the following topic-

  • Search Engine Optimization
  • Facebook advertisement  
  • Social media marketing
  • Instagram marketing 
  • THEY PROVIDE CERTIFICATE AFTER THE COMPLETION

FOR MORE IN-DEPTH INFORMATION PLEASE VISIT:  https://digitalscholar.in/free-digital-marketing-course-with-certificates/

7. GOOGLE DIGITAL GARAGE

Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, and packed full of practical exercises and real-world examples to help you turn knowledge into action.

Google Digital Garage provides a comprehensive range of free digital marketing courses, including the highly recommended “Fundamentals of digital marketing”. This free digital marketing course covers a wide array of topics, Such as Search Engine Optimization(SEO), paid advertising, analytics, and mobile marketing.

With practical examples, real-life case studies, and quizzes this course offers valuable insight into the key concept and strategies used in digital marketing by completing these courses you will gain the necessary knowledge and skill to excel in the digital marketing field and enhance your career prospect. 

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FAQ – Frequently Asked Question 

Q1. What is Digital Marketing?

Ans. Often, there’s confusion about what exactly counts as digital marketing, and we get why! It’s a vast field but simply put, digital marketing can include any marketing that happens in the online realm and/or that involves a phone, laptop, tablet, or another device, that can connect to the internet.

Q2. Why do you need Digital Marketing?

Ans. Digital and online channels have been part of our lives for decades now, but usage of mobile phones, the internet, and other technologies has increased rapidly since the COVID-19 pandemic. The reality is that the digital environment isn’t going away anytime soon. 

Q3. What are the benefits of digital marketing?

Ans. Digital marketing offers several benefits, including increased brand visibility, targeted marketing, measurable results, and cost-effectiveness. It allows you to better understand your customers, to reach them more effectively, and to build a strong, loyal following. 

Q4. What are the different types of digital marketing?

Ans. The different types of digital marketing include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and affiliate marketing. Since there are so many different aspects to digital marketing, it’s important to have a clear strategy in place for your e-commerce brand. Your strategy should act as a roadmap, guiding your efforts in a clear path. 

CONCLUSION

The importance of marketing on the Internet is increasingly important for companies. In fact, online marketing has become an important focus for most companies as they look to reach customers online and grow sales.

I hope this blog will help you and guide you to the most appropriate digital marketing course.

For more depth in digital marketing PG courses please visit: https://iide.co/online-digital-marketing-course/

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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