Top 11 Free Digital Marketing Courses In Calgary to Upskill In 2024

Want to boost your learning without spending a penny? Having the curiosity to unleash new opportunities but aren’t aware and want to gain exposure across the globe without going there or by being there then, this blog is for you. Here, I will be sharing some of the best free digital marketing courses that are completely free and you will be able to learn all three stages of your choice:- Beginner, Intermediate, and Professional.

But why digital marketing? Because marketing helps you to connect with your prospect at the right time and right place. In the world of the internet and speed, no one wants to let go of any opportunity, which is why we all need to have access to the internet or digital marketing so that we can connect with our potential clients.

List of Free Digital Marketing Courses in Calgary

Here is the list of some free digital marketing courses in Calgary that you can check out and enroll to:

1. Digital Marketing Basics by IIDE 

IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute free masterclass covers the following topics- 

• Introduction to Digital Marketing 
• SEO Overview 
• Social Media Marketing Organic 
• Facebook and Instagram Ads 
• Ad Budgeting 
• Email and SMS Marketing 

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.

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2. Digital Marketing Career Opportunities by IIDE

From a series of digital marketing masterclasses by IIDE, this free digital marketing course is dedicated to career opportunities in the digital marketing field. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. This free masterclass on digital marketing career opportunities is hosted by Uday Mane, a renowned trainer in the education sector. He has 12+ years of experience in the digital marketing industry and has worked with brands like HDFC Bank, Just Dial, and Taj Group amongst many others. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

 Topics Covered:

The 15-minute free masterclass covers the following topics- 

•  Reasons why digital marketing is a booming career in 2023
•  Science of being left & right brained behind choosing a job
•  Structure and working of an agency
•  How to shortlist the right role for yourself?

At the end of this free digital marketing course, you can take a fun quiz to understand whether you are left-brained or right-brained and also get a list of the most suitable job roles according to your skills. 

Why enroll in this course?

This free masterclass will introduce you to the corporate structure of a digital marketing department so that you can decide whether it is a good career choice for you. It will also help you identify your strengths. 

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3. How to Make Money Online with Blogging by IIDE 

This free digital marketing course online is offered by IIDE to discuss in detail the various ways to make money online.  IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. This free digital marketing course on How to Make Money Online is hosted by Huzaifa Dhupai who has been a blogger for the past 5 years and has earned more than $75,000. He is also a data analyst and founder of two tech startups – Webverge & Droidrax. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute masterclass covers the following topics- 

• Various Ways to Make Money Online – Overview
• Introduction to Blogging, AdSense & Affiliate Marketing
• Domain, Hosting & SEO Overview
• How to Become a Blogger – Basics
• AdSense – Make Money From Your Content
• Become an Affiliate Marketer – Basics
• Bonus: Ways to Boost the Promotion of Your Content

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will explain how you can earn money online from the comfort of your home with the help of blogging. It also introduces you to topics like blogging, AdSense, and affiliate marketing to earn extra revenue. 

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4. Instagram Marketing Masterclass by IIDE 

Another popular free digital marketing course from IIDE is the Instagram Marketing Masterclass. IDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The host is Aditya Shastri, a content & Instagram Marketing coach with 9+ years of experience. He has trained more than 1000 students in content marketing and helped them build successful strategies on Instagram. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

• Importance of Instagram & Types of Accounts
• Algorithm Know-how & Identifying Target Audience
• Top Content Formats & Their Features
• Finding a Niche & Using Powerful Strategies for Engagement
• Creating Content Preferred by Instagram
• Growth Hacks like Adding Location Tags and Hashtags
• Bonus: Instagram Analytics + Best Tools & Softwares

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will introduce you to the basics of Instagram Marketing and also help you understand the dashboard to create effective Instagram strategies for the same. 

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5. LinkedIn Essentials by IIDE 

Another popular free digital marketing course from IIDE is LinkedIn Essentials. IDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The host is Chintan Mehta, a personal branding coach with a specialization in LinkedIn.  He has trained more than 5000 students internationally, is a strategic marketing specialist, and is the founder of blogue.in. He has worked with American Express, Walgreens, Wells Fargo, Barclays, and Cognizant. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

• Importance of LinkedIn to Find Your Dream Job
• How to Build Your Personal Brand & Network
• Creating an All-Star Profile & Understanding LinkedIn’s Algorithm
• How To Create Amazing Content Strategies
• Establishing Your Niche & Increasing Engagement
• Bonus: Things to Avoid on LinkedIn

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will help you build a brand on Linkedin and also help you understand various ways to create engaging content for your niche audience.

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6. GOOGLE DIGITAL GARAGE

This online resource, made available by Google, offers a thorough grasp of many digital marketing channels, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, analytics, and more.

COURSE MODULES:

There are 26 modules of Fundamentals of Digital Marketing By Google

COURSE FEE: It’s free of cost

DURATION: 40 hours

MODE: Online 

FEATURES:

• Self-paced learning can watch anytime, anywhere
• Recorded Free Video tutorials
• Unlimited access
• A free certificate from Google is also provided.

Why should you enroll in this course?

Getting a certificate shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

7. State Bank of India- Basics of Digital Marketing for All  

State Bank Of India offers courses via Edx, which is a free course, It helps in building a strong personal brand image by leveraging the various tools available in digital marketing

• SEO 
• SEM
• Social Media 
• Email Marketing 
• Web Analytics 

This course is for students, entrepreneurs, marketing professionals, freelancers, and influencers. It provides basic concepts of digital marketing and provides strategic vision for their businesses and boosts their mindsets. There are no prerequisite knowledge requirements for this course. 

Additional skills: 

• Personal branding 
• Mobile application development 
• Email marketing 
• Leverage marketing 
• Content strategy 

Module:

•  Introduction to digital marketing 
• SEO and SEM
• Social media marketing and content strategy 
• Email marketing and web analytics 

Mode: online 

Duration: 4 weeks (1-2 hours per week)

Fee: Free 

Course type: Beginners 

8. Curtin University – Online Marketing Strategies 

The Internet provides a platform for global commerce and communication. It has been growing exponentially along the value chain of virtually every industry. In today’s era, millions of commercial businesses came on online platforms. Thus Curtin University offers an online marketing strategy course that is of free cost, not only it applies for Australian students but also globally. 

Here you will learn:

• How to use basic E-marketing tools 
• What is the role of social media in the marketing context?
• Analysis of the online consumer exchange process
• Use digital analytics to evaluate the effectiveness of digital marketing strategies.

Additional skills:

• Social  media marketing 
• E-marketing 
• Online Marketing analysis
• Online Advertising 

This course comes under Curtin ex micro martial credentials in digital marketing specifically for critical skills in this exciting field.

Module: 

• Introduction to digital marketing 
• Segmentation, targeting, differentiation, and positioning strategies.
• Digital marketing management 
• Product and  pricing strategies 
• Digital marketing tools 
• Strategic digital marketing 
• Online consumer behavior and psychology
• Planning and developing website content 
• Social media marketing
• Digital Analytics

Duration: 12 weeks (8-10 hours per week)

Mode: online 

Fee: Free

9. The University of Edinburgh- Digital Marketing Strategy

Digital marketing is a major concept of marketing today. This course provides practical digital marketing skills to build your business. It is a free course for students all over the globe.

Module:

• Why digital matters
• The impact of digital on the product.
• The impact of digital  on the value proposition
• Changes in technology
• Digital policies
• The persona and its journey.
• Competitive analysis
• Digital marketing strategy development

Additional skills:

• Digital Marketing 
• Strategic planning
• Strategic marketing 

Duration: 8 weeks (4 to 6 hours each week)

Fess: Free

Mode: Online

10. Hubspot Academy- Digital Marketing course

Hubspot is a well-known global academy. Which offers a digital marketing course. In this certification program, you will learn the skills that will lead you the success in today’s online world. It includes content writing, search engines, and digital marketing strategies. After the completion of the course, you will receive a certification also.

Module: 

• Contact management 
• Content marketing
• Email marketing 
• Lead generation 
• Search engine optimization 
• Social media 
• Reporting and performance

Mode: Online

Duration: 5:25

Fee: Free

11.  Upgrad campus- Digital marketing free online course

The digital marketing courses help in building networks and grabbing better opportunities and upgrad academy offers a free digital marketing course. That can be joined by any student, entrepreneur, businessman, or working professional. 

Skills:

• Advertising 
• Influencer marketing
• Search engine optimization
• Email marketing 
• Performance marketing 
• Social media marketing 
• Content marketing
• Web analytics

In this course, the academy offers one-to-one mentorship and weekly live lectures.

Module:

• Fundamentals of  marketing
• Social media marketing 
• Search engine optimization 
• Email marketing 
• Web analytics

Duration: 5 weeks

Fees: Free

Mode: Online

Which Digital Marketing Course To Do For In-depth Learning?

If you have made it this far with me throughout the blog, then I am sure you are very interested in making a career in digital marketing. If yes, then I strongly urge you to check out our certification courses offered by IIDE to embark on your journey in the field of digital marketing.

1. Post Graduation in Digital Marketing

If you are adamant about making a career in digital marketing and want to equip yourself with the required skills that are demanded by recruiters, then you will end up finding this program to be the most helpful.

Post Graduation in Digital Marketing is a course designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.

What you will learn:

• Inbound Marketing
• Outbound Marketing
• Media Management & Automation
• Managerial Skills & Soft Skills
• Compulsory Internship & Thesis
• Specialization
• Capstone Project

2. Online Digital Marketing Courses

IIDE offers two online digital marketing courses that provide an industry-relevant curriculum along with 100% placement assistance.

 Advanced Certification in Digital Marketing (ACDM) is a 4-month program. If you are a college student, a fresher, a small business owner, or an influencer then this course is best suited to you. This course provides a holistic understanding of digital marketing

If you are a Working Professional, Agency Owner, or Freelancer then you should pursue our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program. This course not only provides a holistic approach to digital marketing but also focuses on developing agency and leadership skills.

3. Short Term Certification Course in Digital Marketing

Short Term Certificate Course In Digital Marketing is a course in which you get the option to pursue a course in which you are more interested. It’s most suited for people who do not have the time they need to invest in a 4-month or 11-month course.

You will be able to learn topics of your interest at your convenience from any time and anywhere. You can learn skills such as Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing, and much more.

FAQ’s

Q. How does anyone become a digital marketer?

Ans: To become a digital marketer, one should have knowledge about digital marketing, if you want to have knowledge wan to learn then the above are some free digital marketing courses across the world.

Q. Why digital marketing?

Ans: In the era of the internet when everyone is on the digital platform, what else could be a better option for building a network and meeting new clients or opportunities across the world?

Q. Suggest any paid professional digital marketing course?

Ans: IIDE provides online digital marketing courses across the globe both advanced and professional with AI tools, 2certifications and case studies, and mock tests.

Conclusion

Here we are headed towards the end of the blog, in this blog we discussed free and certified courses of digital marketing courses across the world which will boost your career and mindset too. If you want to learn in-depth, then IIDE’s online digital marketing course is the option along with 100% placement across globally recognized Multi-National Companies. Hope this blog will be any help to you.