Welcome to our blog on “MBA in Digital Marketing in Calgary: Navigating the Future of Business in 2023.”
Discover how this specialized program empowers aspiring professionals to harness the potential of digital marketing and gain a competitive edge in the evolving landscape of business in Calgary. Join us as we explore the opportunities and benefits this innovative MBA offers for aspiring marketers in the dynamic year 2023.
Before starting with MBA in Digital Marketing in Calgary, let us first understand what digital marketing is, what its benefits are in 2023, what its scope is in Calgary, etc.
What is Digital Marketing?
Digital Marketing is a strategy that utilizes various online channels and technologies to promote products, services, or brands to a target audience. Its importance in 2023 remains significant due to the ever-increasing reliance on digital platforms by consumers and businesses alike.
Here are the key points about its significance:
- Global Reach: Digital marketing allows businesses to reach a vast global audience, transcending geographical boundaries.
- Personalization: Advanced data analytics enable tailored and personalized marketing messages, enhancing customer engagement and loyalty.
- Cost-Effectiveness: Compared to traditional advertising, digital marketing offers more affordable options, making it suitable for businesses of all sizes.
- Real-time Analytics: Marketers can access real-time data on campaign performance, enabling quick adjustments and optimizations for better results.
- Social Media Dominance: Social media platforms continue to grow, and digital marketing helps businesses leverage these platforms for brand visibility and customer interaction.
- Mobile Marketing: With the widespread use of smartphones, digital marketing allows targeting consumers on their mobile devices, enhancing accessibility.
- SEO and Content Marketing: Organic search visibility through Search Engine Optimization (SEO) and content marketing plays a vital role in driving website traffic and conversions.
- Innovative Ad Formats: Advancements in technology offer interactive and engaging ad formats, leading to higher user retention.
- Competitive Advantage: Businesses embracing digital marketing gain a competitive edge over those still relying solely on traditional marketing methods.
- Adapting Consumer Behavior: As consumer habits shift towards online shopping and research, businesses must invest in digital marketing to remain relevant and accessible.
Overall, in 2023, digital marketing will serve as a critical tool for businesses to connect with their target audience, increase brand awareness, and drive sales and conversions in the digital landscape. Ignoring digital marketing can hinder a company’s growth and competitiveness in an evolving market.
Scope of Digital Marketing in Calgary?
The scope of Digital Marketing in Calgary is promising, as the city experiences rapid digital transformation and a tech-savvy population.
- Growing Digital Presence: Calgary’s businesses are increasingly establishing their online presence, creating a demand for digital marketing services.
- Diverse Industries: The city boasts a diverse economy, including energy, technology, healthcare, and tourism, each requiring tailored digital marketing strategies.
- Tech Hub: As a burgeoning tech hub, startups and established tech companies seek digital marketing expertise to gain a competitive edge.
- Mobile and Social Media Adoption: The high mobile and social media usage in Calgary offers ample opportunities for targeted advertising and engagement.
- Digital Skills Demand: The need for skilled digital marketers is rising, fostering career opportunities in the field.
- Local and Global Reach: Digital marketing allows both local businesses and startups to reach a global audience.
- Data-Driven Marketing: Companies seek data-driven insights to optimize their marketing campaigns effectively.
Overall, the increasing digitization of businesses and the demand for online marketing solutions make Calgary a promising landscape for digital marketers.
Benefits of Digital Marketing in Calgary?
Below we have mentioned some of the benefits of Digital Marketing in Calgary, Canada.
- Wider Reach: Digital marketing enables businesses in Calgary to reach a larger audience beyond geographical boundaries, increasing their market presence.
- Cost-Effective: Compared to traditional advertising, digital marketing offers more affordable options, making it suitable for businesses of all sizes in Calgary.
- Targeted Advertising: Precise audience targeting allows businesses in Calgary to reach the right customers, maximizing the efficiency of their marketing efforts.
- Real-Time Analytics: Digital marketing provides instant access to data and analytics, allowing businesses in Calgary to measure the performance of their campaigns and make data-driven decisions.
- Enhanced Customer Engagement: Through social media and online interactions, businesses in Calgary can engage directly with their customers, building brand loyalty and trust.
- Mobile Accessibility: With the widespread use of smartphones, digital marketing ensures businesses in Calgary can reach customers on their mobile devices.
- Flexibility and Adaptability: Digital marketing strategies can be easily adjusted and adapted to suit changing market trends and customer preferences in Calgary.
- Competitive Edge: Embracing digital marketing gives businesses in Calgary a competitive advantage over competitors still relying solely on traditional marketing methods.
- Local and Global Presence: Digital marketing allows businesses in Calgary to target both local customers and international markets, expanding their reach.
- Trackable ROI: Digital marketing provides clear metrics to measure the return on investment (ROI) of marketing campaigns in Calgary, enabling better resource allocation and optimization.
What is an MBA in Digital Marketing?
An MBA, which stands for Master of Business Administration, is a sought-after graduate degree program that equips students with advanced business and management knowledge. It covers various subjects like finance, marketing, operations management, and organisational behaviour. MBA programs are highly competitive and cater to students aspiring to excel in the business world.
A specialized MBA in Digital Marketing focuses on applying marketing strategies in the digital landscape. It encompasses electronic channels like the Internet, social media, email, and mobile apps to engage customers.
The program delves into digital marketing strategy, social media marketing, SEO, email marketing, and data analytics. It also incorporates traditional marketing concepts such as branding, market research, and customer relationship management. Experiential learning opportunities like internships and consulting projects may be included for practical experience in the field.
Career In Digital Marketing in Calgary
- A digital marketing career in Calgary (Canada), involves creating and executing marketing strategies across social media, email, search engines, and websites.
- Job titles include digital marketing manager, social media specialist, SEO/SEM specialist, content marketing specialist, and e-commerce marketing manager.
- Typically, a bachelor’s degree in marketing or related fields, along with digital marketing experience and knowledge of tools, is required to enter this field.
5 Best Institutes For MBA in Digital Marketing in Calgary, 2023
There are several universities in Calgary. Alberta offers MBA programs with a focus on digital marketing. Here are a few options you may want to consider:
1. IIDE: Indian Institute of Digital Education
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing programs in Delhi.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one. IIDE is now opening its new campus in South Extension, Delhi. Get in touch with the counsellors to know about their offline digital marketing courses.
|2 Specialisations||After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.|
|13+ Live Projects||Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.|
|28+ Industry Tools||In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc|
|1-on-1 Mentorship||Students can book a personal mentoring session with a trainer to solve their doubts & questions.|
|Inbound Marketing||Introduction to Digital Marketing|
|Outbound Marketing||Content Marketing|
|Social Media Marketing & Management|
|Media Management & Automation||Advanced Forms of Digital Marketing|
|Integrated Marketing (Full Funnel Marketing)|
|Managerial Skills & Soft Skills||Soft Skills|
|Compulsory Internship & Thesis||Internship & Mentoring|
|Specializations||Creative Strategy OR|
|Capstone Project||Thesis-like Final Practical Project|
Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.
Course Duration and Fees:
IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long, and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well, starting at INR 25,000 per month. This may seem expensive, but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high.
IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit. IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories:
If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.
2. University of Calgary
The Haskayne School of Business at the University of Calgary offers an MBA with a specialization in Digital Marketing. This program covers topics such as digital marketing strategy, social media marketing, SEO, and data analytics.
For more details, you can visit their Official website: https://www.ucalgary.ca/
3. SAIT (Southern Alberta Institute of Technology)
SAIT offers an MBA with a Digital Marketing concentration. This program covers topics such as digital marketing strategy, social media marketing, email marketing, and data analytics.
For more details, you can visit their Official website:https://www.sait.ca/
4. Mount Royal University
Mount Royal University offers an MBA with a specialization in Digital Marketing. This program covers topics such as digital marketing strategy, social media marketing, SEO, and data analytics.
For more details, you can visit their Official website:https://www.mtroyal.ca/
5. Drexel University’s LeBow College of Business
Located in Philadelphia, Drexel University’s LeBow College of Business is a prestigious AACSB-accredited institution. With a rich history of over 100 years in experiential education and industry partnerships, our top-ranked business school offers undergraduate degrees, full-time, part-time, and online MBA programs, specialized master’s degrees, market-driven certificates, and Executive MBA and DBA programs. The faculty’s thought leadership contributes to the excellence of our programs.
For more details, you can visit their Official website:https://www.mtroyal.ca/
It is important to note that these programs may have different admission requirements, course offerings, and tuition fees, so it’s a good idea to research and compare the options carefully to find the program that best meets your needs and goals.
Syllabus of MBA in digital marketing
Below, we have mentioned the common Syllabus for the MBA in Digital Marketing Program.
1. Introduction to Digital Marketing
In this module, you will be introduced to digital marketing from the very beginning. Keeping in mind the diverse backgrounds of students, courses equip students with the basics of digital marketing. Following are some important topics covered here:
- What is digital marketing?
- Importance of digital marketing
- Difference between traditional and digital marketing
- Discuss the recent trends and current scenario of the industry
- How has digital marketing been a tool of success for companies?
- How to use digital marketing to increase sales
- How do I conduct a competitive analysis?
- Case studies on digital marketing strategies
2. Website Planning and Creation
Businesses create websites to generate leads, increase consumer credibility, and deliver marketing messages. Nowadays, every business, no matter how small, has a website. Because of its growing importance, the right course will teach you how to build a website on WordPress from the ground up.
The various elements of a website and every function WordPress can perform are covered in this module, as well as all the information you need to know to build a website from the ground up, such as how to add content, install and activate plugins, and incorporate design elements into your website.
Related Course: Online WordPress Course
3. Search Engine Optimisation (SEO)
Search Engine optimisation, or SEO, is essentially making alterations to your website, so it organically ranks first on a search engine’s results page (SERP). It is arguably the heaviest part of the course; however, certain institutes teaching methods and support make it easier for students.
In this module, you will learn about the various search engines and their algorithms. You will learn about the various factors in play to make a website rank first on a search engine’s result page and master the different aspects of SEO like on-page and off-page optimisation, keyword research, meta tags, meta descriptions, link building, and more.
Related Course: Online SEO Course
4. Search Engine Marketing
Search Engine Marketing (SEM) is the paid promotion of a company’s website by increasing its visibility on a search engine’s result page (SERP). The majority of the courses will teach you how to conduct SEM activities through Google Ads Search engine optimisation helps to rank the website on the webpage, but it is much more than that because the success or failure of your website is heavily dependent on where it is placed. More visits and turnover if placed higher on the page.
You will learn about the Google Ads platform and its algorithm, which determines how advertisements rank on the SERP. After that, you will learn how to use the Google Keyword Planner. You will learn about search volume, cost-per-click (CPC), customer lifetime value (CLV), and other metrics in this section.
An advanced comprehensive course will also teach you how to write a compelling ad copy, URL, ad description, and call-to-action (CTA) as part of the course module.
Related Course: Online Google Ads Course
5. Social Media Marketing
SMM (Social Media Marketing) is the use of paid and organic marketing techniques on social media platforms such as Facebook, Instagram, YouTube, and others to drive traffic to a company’s website. This module will teach you how to create effective social media strategies for platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat, and others.
You will learn how to target the right audience, create a social media campaign, and write ad copy and creatives. In addition to this, you will also learn about the various metrics involved in SMM, like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.
Related Course: Online Social Media Marketing Course
6. Content Marketing and Strategy
Content marketing is a comprehensive strategy for attracting or retaining a target audience through the creation and distribution of relevant and valuable content, which eventually leads to profitable action. This module includes extensive training sessions that delve into the importance of content marketing.
Here, you will learn in-depth about the various types of content and how to capitalise on trending topics. Besides this, you will also learn about content bucketing and how to create a social media content calendar for a brand. If you choose the right course, they might also show you case studies on successful content marketing strategies of brands for deeper understanding.
Related Course: Online Content Marketing Course
7. Web Analytics
Web Analytics is the process of analysing a website visitor’s behaviour. In this module, you will learn how to track and analyse a website visitor’s actions via Google Analytics.
Courses take you through the entire Google Analytics interface and familiarise you with all the analytics terminology like bounce rate, page view, session time, etc. You will also learn how to optimally use Google Analytics to decode a website’s audience, behaviour, and acquisition reports.
By the end of the module, you will learn how to track a website visitor down the conversion funnel and what information to extract from it.
Related Course: Online Google Analytics Course
8. Digital Media Planning and Buying
Media Planning is determining when, where, and how often to advertise to maximise conversions and ROI. In this module, you will learn what media buying is and its various types. Courses also familiarise you with all the media buying terminologies like cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), click-through-rate (CTR), etc.
You will also delve into platform-based Ad space, and media planning and budgeting. You will be adept at building an effective media planning and buying strategy by the end of the course.
Related Course: Online Media Planning Course
9. Web Remarketing
You will receive training on how to create remarketing lists on Google Ads using the Google Ads tag and on Facebook using the Facebook Pixel code. In addition to this, certain courses also delve into dynamic remarketing and provide case studies on it.
10. Email Marketing
In layman’s terms, email marketing is the process of using electronic mail to communicate commercial messages to a current or potential consumer. In this module, you will learn about the types of emails and how to create an appealing email, essentially to drive conversion or an action from a consumer.
Top-rated courses teach you how to build the right subscriber list and database by segmenting based on demographics, mode of acquisition, target group, etc. They also equip you with email marketing tools and software to help you design attractive emails. In addition to this, the right course will teach you how to automate emails and how to extract information from email campaign analytics.
Related Course: Online Email Marketing Course
11. Design Essentials
To become a successful digital marketer, you need to understand the importance of the role played by design. Hence, in this module, you will understand the aesthetics of a brand and delve deeper into the various essentials of design such as typography, colours, and themes.
With the help of case studies, you will learn about the various characteristics of an ad. By the end of this module, you will have a basic understanding of design, which will further help you create attractive artwork. Hence, it is important that you choose the right course that uses case studies for better understanding.
Related Course: Online Ad Design Course
12. Mobile Marketing
As the name suggests, mobile marketing is the act of promoting your business via mobile. In this module, you will learn how to promote your app, increase app installations, analyse app metrics, and optimise your App Store optimization (ASO). Besides this, you will learn how to increase an app’s engagement through in-app advertising, in-app messaging, and push notifications.
Another aspect of mobile marketing training focuses on conducting mobile web analytics and mobile display advertising, which very few courses cover.
Related Course: Online ASO Course
13. E-Commerce Management
E-Commerce Management is the act of managing an e-commerce store and its activities to ensure a positive customer buying experience. In this module, you will delve into e-commerce, its types, and how to create an e-commerce website from scratch.
You learn about the essentials of e-commerce business, including topics like e-commerce marketing, product keyword research, inventory management, supply chain management, packaging and shipping, selling on online platforms, uploading products to an online marketplace, and business processes.
Related Course: Online E-Commerce Course
14. Online Reputation Management
Online Reputation Management or ORM is the act of controlling or influencing the perception of a brand, company, or individual over the Internet. The right course will be with introduce you to ORM and help you explain its importance by providing you with negative conversations or poor ORM examples of brands.
Further, you will learn the steps for effective online reputation management and familiarise yourself with the tools to do so. Besides this, you will also learn crisis management to give you a thorough understanding of ORM.
Related Course: Online ORM Course
15. Adsense, Blogging, and Affiliate Marketing
Through this module, you will learn how to monetize a blog or website through Adsense and affiliate marketing. You will learn how to leverage the power of Google Adsense and YouTube Adsense to generate revenue from a website or blog. In addition to this, very few courses will teach you how to write creative content that is SEO-friendly.
16. Video Marketing
In this module, you will learn how to write a script, execute a video, and market it using the right platforms. You will learn how to strategize video content that will result in positive brand awareness for a company. You will understand which elements are important in videos going viral and thus be able to apply those key elements to yourself.
17. Marketing Automation, Influencer & Podcast Marketing
Influencer Marketing, Podcast Marketing, Marketing Automation, etc are a few digital marketing subjects that have recently been picked up and are highly effective but are not offered by all courses currently. Thus make sure to choose a course that includes these topics as they’re highly in demand today.
FAQs: Frequently asked questions
Q1)MBA in Digital Marketing?
Ans: An MBA in Digital Marketing is a graduate-level program that focuses on the strategic and tactical aspects of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, and mobile marketing. The program typically covers topics such as consumer behavior, data analysis, and digital marketing metrics, as well as broader business concepts like management and strategy. Graduates of an MBA in Digital Marketing program may be qualified for careers in digital marketing, online advertising, e-commerce, and other related fields.
Q2) Digital marketer salary in Canada?
Ans: The salary for a digital marketer in Canada can vary depending on factors such as location, experience, and industry. According to Glassdoor, the average salary for a digital marketer in Canada is around $50,000 per year. However, some digital marketers in major cities such as Toronto and Vancouver can earn upwards of $80,000 per year. Additionally, digital marketers with specialized skills and experience may earn even more.
Q3) Growth of digital marketing careers in Canada?
Ans: The digital marketing field is growing rapidly as more and more companies shift their advertising and sales efforts online. The rise of e-commerce, social media, and mobile technology has created a high demand for professionals who are skilled in digital marketing. This trend is expected to continue in the future as the use of digital channels for marketing and sales continues to increase.
In conclusion, pursuing an MBA in digital marketing in Calgary can open up many opportunities for growth and advancement in the field of digital marketing. As the digital marketing industry continues to grow and evolve, the skills and knowledge gained through an MBA program can be highly valuable to employers.
Additionally, the city of Calgary itself is home to a number of companies and organizations that are actively investing in digital marketing, providing a wealth of potential job opportunities for graduates. Overall, an MBA in digital marketing in Calgary can be a great investment for those looking to build a successful career in the field of digital marketing.
We hope you enjoyed this blog! As we conclude, we look forward to meeting you in our next one. Happy reading until then!
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