Digital Marketing Salary In UAE in 2024

Updated on: Sep 20, 2023
Digital Marketing Salary In UAE - Featured Image

If you are looking for entry level Digital Marketing Salary In UAE then you are right place. This blog gives you in-depth information about the salary of every skill under digital marketing in UAE. before diving into the salary part first let’s understand what digital marketing means and how it is used to survive in competition in the market.

Digital Marketing means advertising and promoting your products and services to your potential customers through online channels like social media, websites, E-mails and much more. If you are willing to learn more about digital marketing then check out the Online Digital Marketing Course to get in-depth knowledge about digital marketing as a whole. It helps you help digital marketing at your own pace from any part of the world.

Rise of Digital Marketing Jobs 

As we all know digital marketing is growing rapidly around the globe. Nowadays public wishes to buy and learn things online from the comfort of their home instead of roaming around. So to satisfy this demand of customers it becomes necessary for companies to have a strong and trustworthy online presence to attract their customers.

But digital marketing is a career which keeps on changing when some updates are done in the technologies. As it is changing and updating every day it becomes important for employers to stay updated for which they need skilled digital marketers who can keep up and deal with the changes so that they don’t lose any existing customers and can attract new potential customers.

This increases job opportunities for digital marketers around the globe. The scope of Digital Marketing helps you to understand its rise in future globally.

Digital Marketing Salary In UAE - Job Opportunities in UAE

Source ‚Äď LinkedIn

As shown in the above images there are good job opportunities for digital marketers in UAE. the demand for the same can rise in the near future as UAE has developed rapidly.

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Advantages of Being a Digital Marketer in UAE

  1. Increasing demand for digital marketing skills: With an increase in the adoption and usage of digital marketing technologies, the need for digital marketing professionals is increasing exponentially.
  2. High-paying salaries: Digital marketing being a booming industry offers well-paying jobs to working professionals along with an array of incentives.
  3. Career growth opportunities: As digital marketing industry is growing, it will offer many opportunities for the growth and development of digital marketing professionals.
  4. Work From Home: Many digital marketing jobs offer work-from-home opportunities which introduces flexibility in work-life balance.
  5. Access to cutting-edge technology: Dubai is a center for technology and innovation, provides digital marketers the access to latest tools and technologies

Factors Affecting Digital Marketing Salary in UAE

There are various factors that help determine digital marketing salary in UAE and you’re worth in the market. Some of the points mentioned below will help you to have an idea of which factors mainly is salary decided. 

  • Work Experience¬†

This is one of the most important deciding factors in your salary. Experience in the field you are willing to work in is very essential it helps the employer to understand if you are capable enough to handle and work on tasks allotted to you in the company. You may get less salary as in tern but the salary increases gradually as you gain experience and knowledge in your work.

  • Skills / Certification¬†

Skills and certification play a vital role in deciding your salary. If you have relevant skills for the job you want to apply for and if you have certifications for the same it increases your chances to negotiate the salary with your employer. So it is very essential to learn all the relevant skills for your job. 

  • Educational Background¬†

Having a good educational background is also important. If you have learned management, marketing or anything business related it has an upper hand in your selection and determining your salary. If you have a basic idea about how marketing and a company work it helps you to show it as your strength while negotiating your salary.

  • The organization you work for¬†

The organization in which you work also matters. Is it a start-up, growing or successful organization? The salary range is different for different organizations. If you work at a start-up then your salary might be less than the one working for a successful company. So it is very important to know which organization you want to work for.

  • Industry¬†

Which industry you choose to do digital marketing for also affects your salary. If you choose entertainment, health or education then your chance of earning is more than any other industry as these industries are growing rapidly digitally. Choose wisely which industry you would like to work for. 

  • Geographical Factor¬†

In digital marketing, your and your company’s location is one of the deciding for your salary. If your company is in a developed country or state then the chances of them paying you more are high than the company not so developed or underdeveloped country or state.

  • Position¬†

The position at which you work is important. Are you an intern, manager or senior position? Your position in the company decides or defines your salary in the particular company. This point is interlinked with the experience as you grow in your position your salary also gradually increases.

  • Credibility¬†

Your credibility in the market is also a deciding factor in your salary. If you are working as a freelancer then your credibility in the market matters the most. Your clients should trust you and your work for their company. If you have a good presence and trustworthy image in the market it increases your chances and you can demand according to it. 

8 Digital Marketing Salary Trends in 2023

Below listed are the different job roles and their respective digital marketing salary in UAE for freshers.

1. Content Writer 

Content writing is one of the most vital roles in digital marketing. In this, your job is to create content that is relevant to your commercial enterprise and convenient for your target market to understand. You should provide value to your customers by way of giving solutions to the problems of your audience. There are many job roles in content such as content marketing manager & specialist. Pay differs from your experience.

¬†Source ‚Äď PayScale

2. Graphic Designer 

Graphics and Visuals are as essential as the content. Brands must have significant content material however it ought to also be visually appealing. Attractive pics assist the target audience to recognize the content better. Your job accountability as a graphic designer is to create meaningful and applicable visuals for the content. If you are creative and proper with graphics, this job is for you. You can present the brand’s message in a creative and eye-pleasing manner.

Source ‚Äď PayScale

3. Social Media Marketing 

As absolutely everyone is aware of social media and its speedy boom in the previous few years it is vital to have a strong social media presence for every business. Social media helps you to connect immediately with your target audience. You can get immediate feedback from your customers. The job responsibility of a social media manager is to put up content applicable to your manufacturer and useful to your customer and to join with them by answering all the questions of your audience.

¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† Source ‚Äď PayScale

4. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) 

SEO optimises your website in such a way that when everybody searches for something your product or services your website ranks on the search engine result web page (SERP) by way of google organically. The duty of the website positioning Manager is to optimise and make the internet site extra easy with some search engine marketing techniques so it turns into google friendly and helps in ranking the website.SEM capability advertising your internet site and enterprise on google SERP through Google Ads. SEM is completed by paying google to rank on SERP. The job of the SEM Manager is to bid at a proper charge to rank and create an eye catchy advert for the purchaser to click on it.

Source ‚Äď PayScale¬†¬†

5. Web Developer 

The accountability of a web developer is to make sure that the internet site is technically suited and no troubles are caused during the technical phase of the website. The web developer additionally has to deal with quite a number of codes and paste them at essential locations on the internet site to gather the statistics important to comprehend the growth of the business.

¬†Source ‚Äď PayScale

6. Email Marketing 

Email advertising is a phase of digital marketing in which you promote your business via emails. Email advertising is completed by sending offers, reductions and details about your merchandise and services. Basically, email advertising helps in attracting new clients and maintain present clients updated.

Average E-mail Marketer Salary ‚Äď AED 97,000 / year (PayScale)

7. Marketing Analyst 

The marketing Analyst helps in comparing, analysing and managing the information-driven by the website and different channels of traffic. The Analyst has to analyse which marketing campaign is doing higher or which product is in-demand amongst the customers and a number of other factors related to the enterprise by using the usage of google analytics and other analytics tools.

Source ‚Äď PayScale

8. E-Commerce Manager 

E-Commerce capability promoting and buying things thru on-line means. E-Commerce has grown rapidly in the previous few years, particularly at the time of the pandemic. People opt for buying matters online instead of going out. Here comes the job of an E-Commerce Manager, whose duties are to supervise the traits and performances, handle vendors and customers, and apprehend the areas of possibility and improvement.

¬†Source ‚Äď PayScale

If you want to be a successful digital marketer then you should consider investing in our digital marketing courses. Check out what ours students have to say and decide for yourself

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1. How much does a digital marketer earn in UAE? 

The average salary for a digital marketing manager is AED 177,105. Other than that salary is different for different skill specializations, jobs and experience in digital marketing. Different skills along with their average salary in UAE are mentioned in the blog above in detail.

2. Is digital marketing a good career in UAE?

As UAE is a developed nation people are more inclined toward digital. Hence employers need to have a good and trustworthy digital presence to satisfy and attract customers which can be done by skilled digital marketers. This increases their demand making digital marketing one of the good career options in UAE. 

3. What is the duration of the digital marketing course?

It is different for various institutions. But if you want to learn a digital marketing course as a whole it would take 6-12 months approximately. And if you want to learn any specific skills then it would take a week approximately.

4. Is digital marketing difficult? 

No, if you learn and understand the concepts of digital marketing thoroughly then it is not difficult. It is important for you to identify your interests. If you specialize in the skill of your interest then it would be easy for you to work as a digital marketer.

5. Which digital skills are trending in the UAE?

The digital marketing skills that are trending in UAE are content writing, graphic design, social media marketing, SEO and SEM, and much more.

6. What are the latest digital strategies in the UAE?

The latest digital marketing strategies in UAE are SEO and SEM, PPC (pay-per-click, content marketing , email marketing, etc.


UAE being a developed country has increased the job opportunities for digital marketing as per the needs of the public. And to its support after the pandemic working and spending online have become a part of people’s life. 

For making a successful career in digital marketing the first step is to understand and gain knowledge about digital marketing and for that, we would suggest you look into our Professional Certification in Digital Marketing and Strategy and Advanced Certification in Digital Marketing.

We appreciate that you took out the time to read this blog. Hope it might have provided some kind of help to solve your doubts. If you have any other questions or suggestions please put them in the comment section below, we would like to read and answer them.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Deepika G

    The information is well put in a simple and easy way to understand .this gave me hope that I too can learn new skills and get a handsome salary. That it is a field where I can explore different fields. even from a different educational background. Thanks for the information.

  2. Wily Mohammad

    It was a pleasure reading your article. You essentially covered every facet of the UAE digital marketing salary! Thank you for sharing this information. A superb effort!

  3. Khushi Gupta

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