Top Digital Marketing Skills in UAE You Need To Learn

Updated on: Sep 25, 2023

Are you wondering about what digital marketing skills in UAE for freshers as well as working professionals are required to ace in this field? Do you want to make a career in digital marketing? But don’t know what skills are required to be an effective digital marketing professional? Don’t worry. In this blog, we are going to talk about the 10 highest-paid digital marketing skills in demand in UAE that are essential for you to be an expert in this field.

But before that, let us talk a bit about digital marketing and its importance. Digital marketing refers to the online promotion of goods and services, whether through social media platforms or websites. Modern digital marketing includes everything from creating an internet website to promoting goods and services on social media channels.

Small businesses may target customers globally, increase conversion rates, receive a higher return on investment at a lower cost, and raise brand awareness with the aid of digital marketing. This can assist the business in gaining the loyalty of clients, which will eventually help to boost its reputation.

After COVID-19, everyone got so used to promoting, selling, and purchasing online that now there is no going back. Digital marketing is all set to grow and only grow. If you wish to know more about the need and importance of digital marketing, check out this blog.

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10 Essential Digital Marketing Skills In UAE:

We are going to discuss 10 essential skills required for digital marketing.

Digital Marketing Skills in UAE - Digital marketing skills you need

(Source: Medium)

  • Content Writing

Content is the king of digital marketing. Only if you post engaging content either on your website or social media platforms only then people will show interest in your product or service. Content can be in many forms. For example, blogs on your website, captions for an Instagram post, youtube content, etc. If you wish to learn more about content marketing strategies, then do check out this blog.

  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Who doesn’t want to rank one on Google? Everyone wants to, right? But do you want to rank one on Google without actually paying Google? Wondering, how? This is possible if you have a thorough knowledge of SEO. Search Engine Optimization refers to the techniques that help your website rank higher on the Search Engine Results Page (SERP). Knowing about keyword research, on-page, off-page SEO, content marketing, etc, you can ace this. But this is a time-consuming process. So if you do not have time, then you can rely on SEM. You can pay Google to rank highly on Google. Search Engine Marketing relies on paid advertising.

  • Social Media Marketing

Today you can find the majority of the audience on social media platforms such as Instagram, Facebook, Youtube, Twitter, Snapchat, etc. So it is important to learn social media marketing and advertising skills to attract and engage the audience. Posting engaging posts, reels, and videos on these platforms is very important to generate leads for your business. 

  • Marketing Analytics

Playing with numbers is essential to be successful in the field of digital marketing. It is important to analyze the budgets, to check from where exactly you are generating leads, and how are they getting to convert to sales. So that accordingly you can conduct a marketing campaign and get fruitful results. So digital marketers need to know about Google analytics and other data analysis tools.

  • Email Marketing

People hardly open emails and read them. If you want people to read your emails, then they have to be effective. Email marketing is an important aspect of digital marketing. So to ace this, you have to be good at writing effective emails so that your target customers open them, read and also respond to them. If you want some tips and tricks on email marketing, then do check out this blog. 

  • Communication and Presentation skills

Communication is the key to any business. It is essential to have good communication and presentation skills to crack deals with clients if you have your digital marketing agency. Or else to promote your business on social media platforms, communication is necessary so that you can win your customers’ trust.

  • Basic Design skills

Posts, reels, videos, etc have to be creative so that people click on them and see the same. If the posts are not attractive people will not show any interest. So to make creative and attractive posts, one must have basic design skills. 

  • Strategic Planning

Planning is deciding in advance what to do, how to do when to do and who is to do it. A digital marketer has to plan everything so that everything can be carried out smoothly without incurring problems. A digital marketer should be a good planner. He/she should be aware of the internal and external factors, how things are changing, customers buying patterns, and competition in the market and accordingly plan things out. 

  • Problem-solving skills

As a digital marketer, you should come up with innovative ideas and solutions to a particular problem. Whenever there is any problem regarding the content, SEO, SEM, social media or any other problem arises you should come up with creative solutions to the same.

  • Customer – Relationship Management

To get repeat purchases from customers it’s essential to maintain good relationships with customers. This can be done by providing good after-sales service, discounts on special occasions, etc. Once you get leads and conversions, it’s important to engage with the audience so that you do not miss out on them and also to increase your awareness through word-of-mouth. This will not only help to increase brand loyalty but also improve the goodwill of the company. 

If you want to excel in the above skills, then you should consider investing in one of our digital marketing courses. Still confused? Check out what our students have to share and make the right choice for yourself.

Benefits to a Digital Marketer After acquiring the above skills

Below are some advantages that you can benefit from after gaining the above skills.

1. Cost-effective

Digital marketing is very reasonable and budget-friendly when compared with traditional advertising methods. By making use of Facebook ads, optimizing your website, and using various other tactics can you promote your brand and its offering at a very low cost.

You won’t have to waste money on traditional marketing such as pamphlets, magazines, etc. when you can create more awareness using digital marketing techniques.

2. Global reach 

With the help of digital marketing, you can reach your audience globally and in a very short span of time. By investing in research and development you can find out who is your target audience, where is the need for your product and then formulate your marketing strategy accordingly.

3. Local reach 

You can also use digital marketing to reach your customers locally. For instance, when you open a store you will be required to promote by sending pamphlets in newspapers and various other methods.

Digital marketing makes it easier to target your audience. You can target your audience by selecting a specific kilometer radius around the shop and advertise accordingly. This will only target the audience within the radius.

4. Detailed targeting 

Traditional marketing involves the use of TV or newspaper advertisements to advertise their product irrespective of the relevance of the brand and its products to the audience.

With the help of digital marketing, you can target the ideal audience that you want to reach and convert to your customers.


Types of Digital Marketing Tools In UAE: 

To carry out all the activities of digital marketing smoothly and efficiently, there are many tools out there. There are both free and paid tools for digital marketing. You can choose anything at your convenience. 

Digital Marketing Skills in UAE - Digital marketing tools


  • SEO Tools

For interacting with the audience you want to target, search engine optimization (SEO) and search engine marketing (SEM) are becoming more and more crucial. Understanding your audience and how it behaves online is the first step in this process.

Google Analytics and Google Ads both offer a thorough analysis of the traffic coming to your website. Together, they enable digital marketers to assess what’s working and what isn’t, find new traffic sources, pinpoint the times of day when traffic increases and decreases, and do a lot more. 

On the other hand, SEO tools like Ahrefs, Moz, and SEMrush anticipate what may occur if you were to target particular keywords. Improving the use of the search terms that your audience uses to find your site is a vital factor in increasing traffic. 

  • Email Marketing Tools

Given the significance of email in a comprehensive marketing strategy, having email campaign tools like MailChimp or SendGrid is essential for sending branded emails quickly. As one of the best email marketing tools, MailChimp continues to set the standard in the industry by making it simple to design customized emails, upload and segment mailing lists, run automated A/B tests, and obtain an in-depth analysis of the results of your campaigns.

Options like Salesforce and Hubspot can integrate email marketing elements into the bigger marketing and sales funnel for larger businesses aiming to maximize the customer experience with a full customer service management program.

  • Social Media Marketing Tools

Multi-brand social channel management frequently calls for some major balancing. With built-in analytics and moderation features, and tools like Hootsuite, Later, and Buffer you can manage many accounts from one platform. 

The tool uploads a highlighted quote or the URL into a formatted post, taking the bulk of the work out of content marketing. Buffer also has a Chrome extension that enables you to automatically schedule whatever website or quote you’re viewing across all your channels—Twitter, LinkedIn, and/or Facebook—by simply clicking a button.

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FAQs – Frequently Asked Questions

Q. Which skill is best for digital marketing?

Ans: As discussed above, all 10 skills are essential to be an expert in the field of digital marketing. Apart from these 10 skills, if you have other skills such as leadership, adaptability, sales and persuasion, storytelling, etc. it’s a bonus point.

Q. What is the salary of a digital marketer in the UAE?

Ans: The average salary for a Digital Marketing Specialist is AED 14,000 per month in Dubai, United Arab Emirates Area.

Q. What is the scope of digital marketing in Dubai?

Ans: In Dubai, digital marketing has a very broad scope. In today’s population of 9.83 million individuals, there are over 18.7 million active phone users and 9.98 million active social media users. This just serves to highlight the wide target demographic that digital marketing has, and that will only continue to grow.

Q. Is digital marketing good in the UAE?

Ans: UAE is one of the biggest markets for internet marketing because there is a need for digital marketing specialists in the industry. Due to this, the UAE now boasts a growing digital marketing business with several career prospects. To reach their target audience, all small, medium, and large businesses use digital marketing.

Q. Is digital marketing a hard skill?

Ans: Everything is hard in the beginning. But once you step into it, and start learning and gaining knowledge everything becomes easy. So once you start learning about digital marketing and start practicing it, you will gain expertise in this field.

Q. What are the most trending digital marketing skills in the UAE?

Ans: Some of the most popular trends in the UAE are Voice Marketing, Video Marketing, Chatbots, etc.


Oh no! We have come to the end of this blog, but the beginning of your digital marketing journey. We hope that you understood how important it is to have digital marketing skills in resume that are demanded in  today’s world. 

If you are a working professional or a college student looking to upskill yourself in digital marketing then you should check out our Professional Certification in Digital Marketing and Strategy and Advanced Certification in Digital Marketing. This is one of the best online digital marketing courses in the UAE.

So what are you waiting for? Go and start exploring the digital world.

We hope that you enjoyed reading this blog. If you have any suggestions or queries please let us know in the comments section below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. zaid ahmed

    I loved reading your essay! Well done! You pretty much covered every facet of digital marketing expertise! I appreciate you sharing this content.

  2. aanya jain

    Your blog on reading is so full of great insights. I love your idea of explaining the best skills of digital marketing. This is so helpful for the persons who need a digital marketing career in UAE. Useful post!

  3. Yash Paliwal

    I really enjoyed your article! Great job! You pretty much encompassed all aspects of digital marketing benefits! Thanks for sharing this post.


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