What is the Scope of Digital Marketing in UAE?

Updated on: Sep 28, 2023
Scope of Digital Marketing in UAE - Featured Image

Are you someone who is interested in learning digital marketing but are unclear about the scope of digital marketing in UAE? If so, then keep reading as in this blog we’ll be diving deeper into the scope of digital marketing.

But before diving deeper into the scope of digital marketing in UAE, let’s get an overview of the digital marketing industry. 

Nowadays digital marketing plays a huge role in pretty much every industry. It can help you focus on the target audience and has a global reach. Unlike traditional marketing, it brings in high revenue with very little investment. It can help businesses understand consumer behavior. It is conversion-led and can be easily monitored. With the day-to-day increasing scope of digital marketing in UAE, the demand and importance of digital marketing professionals are increasing day by day. Let’s have a sneak peek at the market for digital marketing professionals in UAE.

Source: Indeed.com

As you can see there is a high demand for digital marketing professionals in UAE. This makes digital marketing one of the most important skills to acquire. One of the best ways to learn digital marketing is to get a digital marketing training course. A good digital marketing course can help you gain all the industry-relevant skills that are needed to become a digital marketing specialist and boost your career. 

So if you are someone who wants to learn digital marketing and upskill yourself with this highly demanded skill then you should opt for IIDE’s Online Digital Marketing Course which is designed to help you become a digital marketing expert from the comfort of your home. It consists of self-paced videos and live-online sessions and it is led by top industry experts.


Digital Marketing Courses in Delhi - masterclass

Benefits of being a digital marketer in UAE

Before understanding the scope of digital marketing salary in Dubai for freshers and working professionals, let us understand the benefits of entering this profession in UAE:

  1. Everyone is aware of the growing importance of digital marketing. With an increase in the need for digital marketing, there will be a rise in demand for digital marketers in the UAE.
  2. As digital marketing is booming, professionals can secure a high salary in digital and attract some amazing incentives.
  3. As UAE is a witness to the growth in digital marketing, digital marketing professionals will experience many opportunities for growth and advancement.
  4. Digital marketing jobs also offer opportunities to work from home that introduce flexibility in work to digital marketing professionals.

Scope of Digital Marketing in UAE post-COVID-19:

Scope of Digital Marketing in UAE post-COVID-19

Digital marketing has increased tremendously during and after the covid-19 pandemic, especially in 2020 and 2021. The pandemic was unable to affect the growth of digital marketing for two consecutive years. Even after covid-19, companies are still on the constant lookout for digital marketing professionals in order to enjoy proper growth.

Nowadays, digital marketing is seen everywhere and the major reason behind it is the pandemic. Due to the pandemic, many businesses turned to digital marketing for their advertising purposes. According to a study, digital marketing has successfully helped many businesses in promoting, marketing, and advertising themselves during the pandemic despite the severe conditions of coronavirus.

Covid-19 has affected many sectors and it had a significant impact on digital marketing on a global, regional, as well as local level. But as compared to other domains, the impact was mostly favorable. The impact of Covid-19 on traditional marketing activities was rather negative as compared to digital marketing, mostly due to the lockdown. However, this opened new doors for digital marketing as people switched toward digital media at a faster rate than expected. 

Here are some points on how Covid-19 impacted digital marketing and how marketers can leverage it:

1. Companies Moving Digital

Experts have been predicting for years that the future of marketing is digital marketing. Even before the pandemic, companies were already shifting toward digital marketing but the pandemic has accelerated this process in ways that marketers could not have predicted. Today, after more than 2 years after the pandemic, we are past the point of no return. So, if you haven’t started moving toward digital marketing, then now is the time for you as all your potential customers, as well as competitors, have already switched toward digital channels.

2. Increase in Social Media Engagement

Scope of Digital Marketing in UAE - Social Media Engagement

Due to the Covid-19 outbreak, which resulted in lockdowns, people had a lot of free time, which they mostly spent surfing on the internet or going through social media which they still continue to do even after the lockdowns are lifted. As a result, this provides an opportunity for marketers to leverage as well as better connect with them through various social networks such as Facebook, Instagram, Twitter, Youtube, and more.

3. Increased Demand for Video Content

Due to Covid-19 lockdowns, people have had so much free time and as a result, the demand for video content on video streaming platforms like YouTube has increased tremendously. 

Scope of Digital Marketing in UAE - Increased Demand for Video Content

Source: oberlo.com

Similarly, there has been a huge increase in the demand for micro-video platforms such as TikTok. This gave marketers the opportunity to use video as well as micro video content on these platforms for advertising and promoting their products and services.

4. Increased Demand for OTT Platforms

Covid-19 lockdowns also resulted in increased demand for OTT platforms such as Netflix, Disney+, and Amazon Prime. This increased demand for OTT platforms provides digital marketers an opportunity for promoting and marketing their products and service through these platforms.

5. The Use of AI-based Chatbots has Increased

Scope of Digital Marketing in UAE - Chatbot

Due to quarantine, the online activities of people have increased and that is why many companies adopted AI-based Chatbots that are designed to provide necessary assistance to customers through a pre-programmed chat room. The use of these kinds of chatbots by customers has also increased unexpectedly. As a result, these chatbots have become very essential for marketing.

Scope of Digital Marketing in UAE for Small Businesses

The scope of digital marketing in UAE for small businesses is huge as it provides equal opportunities for all businesses irrespective of their size. It is not a strategy that is limited to only large corporations or multinational companies. Small businesses can easily leverage digital marketing in order to grow themselves as it does not require a huge investment which means small businesses can easily find a digital channel that can work for them and does not require much cost to be spent on. 

There are lots of benefits of digital marketing for small businesses. It has completely changed the way businesses operate especially small businesses. It is a great opportunity for small businesses for expanding their establishments as well as growing their reach to the global market. So, if you have a small business digital marketing is one of the best options for you to grow your business.

Here are some points on how digital marketing is important for small businesses:

1. It is a better way to reach your customers

Scope of Digital Marketing in UAE - Customers Reach

Digital marketing has opened various opportunities for reaching, communicating as well as identifying customers. It is the most economical, better, and direct way to reach your target audience as compared to traditional marketing. It is the best and most proven way for small businesses to reach their target audience. It can help small businesses establish an organic presence in today’s competitive market while keeping their audiences engaged and interacted with them.

2. It can help you reach a global audience while being local

Scope of Digital Marketing in UAE - Global Audience

One of the most common disadvantages of small businesses is that they are supposed to be local but with the help of digital marketing they can overcome these geographical barriers and expand their business and reach a global audience. All they have to do is focus only on the potential target audience, instead of targeting the mass audience. In this way, they can reach interested consumers all over the world.

3. It can help you target the right customers

One of the reasons why digital marketing is better than traditional marketing is that it helps to target a specific segment of the audience. With the help of various digital marketing tools, small businesses can identify and target customers who are most likely to buy their products or services. Interacting with the target audience can help you achieve all your predetermined goals. For example, with the help of email marketing, you can directly target a specific person.

4. It can help you increase your brand reputation

Every business small or big starts with the goal of attracting more and more customers and digital marketing can help you with that. You can use digital marketing in order to get the maximum possible clicks to your website or marketing platforms. By doing this, more and more people will become aware of your brand, and when you offer them exactly what they need, your brand reputation will automatically start to increase. It will also help you in gaining the trust of your customers.

5. It will give you measurable results

Scope of Digital Marketing in UAE - Measurable Results

With the help of digital marketing, you can easily measure the results of each and every digital marketing platform as every tactic in digital marketing is measurable. By measuring your digital marketing campaigns, you can see which tactics are working and which are not. Measuring your digital marketing campaigns will not only help you in evaluating the performance of your marketing efforts but also help you in making various decisions.

Scope of Digital Marketing in UAE for Students

There is a lot of scope for students in the field of digital marketing as it is one of the trending professions. It is a perfect opportunity for students to work from home and earn a part-time income while doing it. So if you are a student and looking to earn extra income in order to support your studies then digital marketing is the best option for you. 

Digital marketing is one of the trending professions and there is a high demand for skilled digital marketing professionals. Students can fulfill this demand by working part-time and while doing it they can develop various industry-relevant skills. In addition, they can also cover their tuition and other expenses by earning enough pocket money.

As of now, digital marketing has replaced a big portion of traditional marketing and it is becoming more and more important these days. Students can take advantage of this as most of the digital marketing work can be done online and students are required to give only 3 to 4 hours every day which is an easy task for anyone. All they need to have is a laptop and a good internet connection.

Here are some points on how digital marketing is important for students:

1. There is a growing demand for digital marketers

Most companies and businesses nowadays understand the importance of digital marketing specialties after the covid-19 pandemic, which is why there is a growing need for digital marketing experts. Companies are on the constant lookout for digital marketing professionals who can help them in promoting their products and services. Hence, there certainly are lots of options available for students in the field of digital marketing.

2. It is easy to start a career in digital marketing

One of the main reasons students should start a career in digital marketing is that anyone can switch to this field irrespective of their educational background. Digital marketing does not require you to have a three or four-year degree in any particular field. To become a digital marketer, all you need to do is enroll yourself in a good digital marketing certification course, learn and practice the essential online marketing techniques, and create a portfolio.

3. It is a diverse field

Digital marketing is a diverse field that consists of various specializations, working in all of which can be fun and pretty exciting. Some of these digital marketing specializations are as follows:

  • Social Media Marketing (SMM), in which you’ll have to target and reach potential customers with the help of social media platforms such as Instagram, Facebook, and Twitter.
  • Search Engine Optimization (SEO), in which you’ll have to help the website rank among the top results in the search engine in order to get lots of traffic to your website and leads for their products.
  • Email Marketing, in which you’ll have to develop relationships with clients and make your brand more visible to them by sending them emails regarding your brand and its products and services.
  • Influencer Marketing, in which you’ll have to collaborate with well-established and well-known influencers and personalities in order to promote your brand.

Here is a family tree of careers in digital marketing:

Scope of Digital Marketing in UAE - Career Tree

4. There are lots of freelance opportunities in this field

Another reason to pursue a career in digital marketing is it offers lots of freelance opportunities. Freelance digital marketers can work individually from the comfort of their homes, all they need is a laptop with a good internet connection. They are also paid well depending upon the type of tasks.

Scope of Digital Marketing in UAE - Freelance Opportunities

5. It can add weight to your resume

Having a certificate and skills in digital marketing can ensure better career opportunities for you. Mentioning them in your resume can help you in adding more weight to it. It will also help you in gaining an upper hand when applying for jobs.


Scope of Digital Marketing in UAE in the Future

UAE is a big IT industry as well as a hub for digital activity. According to the survey, in the last 10 years, internet users in the UAE have grown exponentially and it is noticeable that digital marketing is one of the fastest growing industries in UAE. Back in 2012, UAE had 7.05 million people who were using the internet and taking advantage of it. This number has grown exponentially since then and is still growing. The growth of internet users in the UAE is one of the reasons why the UAE has a lot of scope in the field of digital marketing in the near future.

Digital marketing is also a rapidly growing industry and there will always be something around that you’ll have to learn and improve on. A career in digital marketing is like a river as there always be more and more opportunities that’ll come your way If you have creative skills and determination then you will definitely succeed in this career.

While digital marketing is at a very early stage the demand for it is definitely going to increase. The major reason behind this is people’s increasing interest in Internet-related services. The industry is constantly changing as well as evolving and with new trends such as voice searches, virtual reality, and artificial intelligence it will continue to be a game-changer in the near future.

With that being said, here are some future digital marketing trends that we’ll see rising in upcoming years:

1. Shoppable Posts

Shoppable Posts are already in trend but we’ll be seeing even more use of shoppable posts in the near future. Consumers are constantly on the lookout for the easiest and fastest way to shop and that is why various social media platforms allow users to simply click on a post and buy the item that is featured in it. This has proven to be extremely successful as users can quickly buy what they want.

Scope of Digital Marketing in UAE - Shoppable Post

Source: https://www.prospekt.agency/

2. Increase in Voice Search

Voice Search enables users to skip tying and just focus on voice commands for search which has led to a huge demand for voice search-aligned devices. Nowadays, almost every smartphone comes with a voice assistant that is highly accurate and helpful. Voice search enables devices to understand human speech as well as interpret it properly. 

According to recent data, we’ll be seeing an increase in voice search as people are constantly looking for a convenient way to gain information and news. This is an amazing opportunity for marketers as they can optimize their content to voice-friendly keywords in order to increase their searchability.

If you want to learn how voice search affects SEO then check out our video on how to optimize for voice search.

3. Virtual and Augmented Reality

Virtual Reality (VR) and Augmented Reality (AR) have gained a lot of popularity in the last couple of years. But marketers have been slow to adopt these amazing technologies as the cost associated with them is pretty high. However, as technology is becoming more and more affordable and accessible, there is a high chance that these amazing technologies will become an important part of various marketing strategies.

Scope of Digital Marketing in UAE - Virtual and Augmented Reality

4. AI-Powered Chatbots

Nowadays, marketers are using AI-Powered Chatbots in order to meet the needs of customers. These Chatbots are programmed to provide quick replies to customers’ queries in order to make their overall experience both interactive as well as engaging. This is one of the main reasons why almost every business is trying to integrate chatbots into their digital marketing strategies.

5. Influencer Marketing Is Likely to Grow

There was significant growth in influencer marketing in recent times and according to experts, it will grow even more in the near future. In the last three years, Google searches have increased by 1500% for influencer marketing. More and more brands are also realizing the benefits of influencer marketing and they are willing to invest more money into it. This shows that the future of influencer marketing is very bright and full of opportunities.

If you want to land top-paying digital marketing jobs in Dubai for freshers or working professionals, then you should consider investing in our digital marketing courses. Check out this video and understand what our students have in store for you.

Digital Marketing Courses in Delhi - masterclass

FAQ – Frequently Asked Questions

Q. Is digital marketing a good career in UAE?

Yes, digital marketing can be a great career to have in UAE as it is the largest market for online marketing and there is a high demand for digital marketing specialists. So if you want to make a career in digital marketing in UAE then this is the right time for you to start learning it.

Q. Why is OTT advertising important?

One of the reasons why OTT advertising is important is that it provides high click-through rates. As compared to TV, OTT viewers don’t have to use a second device in order to look up a product. They can just click on the ad in order to find more information about the product. It is faster, simpler, and more trackable as compared to TV-based ad traffic.

Q. Do small businesses need digital marketing?

With the help of digital marketing, small businesses can attract a large audience. Digital marketing is also a cost-effective way to transform your business. That is why it is best for small businesses to make use of digital marketing in order to get ahead in their business. 

Q. Can a student do digital marketing?

Apart from businesses, students and freshers can also benefit from digital marketing as there is no educational background required for starting your digital marketing career. Anyone can become a digital marketing expert with the correct training and skills. 

Q. Can I learn digital marketing online/offline for free?

Yes, you can as there are many ways you could learn digital marketing online/offline for free. There are many institutes that offer free lectures on various topics of digital marketing.

Q. Where can I learn digital marketing in UAE?

IIDE is one of the best institutes in IIDE where you can learn digital marketing and become industry-ready. If you want to explore more institutes, then check out the blog where you can check out the best institutes available to learn digital marketing from.


So, there you have it, folks. That is all we had to say about the scope of digital marketing in the UAE. We hope you enjoyed reading our blog on the scope of digital marketing in UAE and learned something new from it. 

Undoubtedly, the demand for digital marketing in UAE is at its peak, and it is only going to further increase in the upcoming years. So if you are someone who wants to make a career in this ever-growing field of digital marketing then you should start learning it as soon as possible. One of the best ways to learn digital marketing is to sign up for IIDE’s Professional Certification in Digital Marketing and Strategy and Advanced Certification in Digital Marketing. It will equip you with all the current as well as industry-relevant digital marketing knowledge and skills.

If you have any questions regarding digital marketing or its scope in UAE then let us know in the comment section down below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Dami

    I really enjoyed your article! Great job! You pretty much encompassed all aspects of digital marketing benefits! Thanks for sharing this post.

  2. Hari Raja Prabhu

    I truly partook in your article! Amazing work! You basically incorporated all parts of Digital Marketing benefits! I personally loved it! I really get some ideas regarding the Scope of Digital Marketing in UAE! Thanks for sharing this post.

  3. Damilola Adu

    Thanks for sharing wonderful detail about digital marketing.

  4. Anushka Garg

    Thanks for sharing this article! The blog is very informative. I really enjoyed your article!

  5. Jiya Gupta

    Your blog was very informative, really enjoyed reading it . It has cleared all my doubts that I had regarding digital marketing.Thankyou looking forward for more such blogs .


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