Digital Marketing Strategy in UAE – 11 Steps to Devise an Effective Digital Marketing Strategy

Updated on: Sep 27, 2023
Digital Marketing Strategy in UAE - Featured Image

Are you curious to learn about digital marketing strategy in UAE? Do you want to learn how to devise an effective digital marketing strategy? If so, then this blog can be a perfect headstart for you to learn all about digital marketing strategies.

In this blog, you’ll learn what is a digital marketing strategy, why you need it, how it is different from marketing tactics and campaigns, and how to create an effective digital marketing strategy. You’ll also get several examples of digital marketing tactics by the end of this blog.

But before diving into that, let us first understand what digital marketing is and why you should start learning it as soon as possible.

Digital marketing, also known as online marketing, refers to advertising delivered through online channels, electronic devices, and digital technologies in order to promote brands as well as connect with potential customers. Modern digital marketing includes everything from creating a fully functional website to promoting goods and services with the help of various social media channels.

Digital Marketing Strategy in UAE - What is Digital Marketing

UAE is one of the largest markets for internet marketing as its market is facing a high demand for digital marketing professionals. Due to this, there are immense digital marketing jobs in UAE salary.

Nowadays, every small, medium and large business in UAE is using digital marketing in order to reach its target audience. This opened up thousands of job opportunities in the UAE for digital marketing professionals. Industries such as real estate, e-commerce sites, hospitality, retail stores, and advertising agencies all have a high demand for digital marketing professionals. So if you are someone who wants to make a career in digital marketing then you should start learning it as soon as possible in order to take advantage of these amazing opportunities.

One of the best places to start learning digital marketing is IIDE’s Online Digital Marketing Course which is designed to help you upskill yourself in various digital marketing skills from the comfort of your home. It is a hybrid course that will help you apply what you’ve learned practically. 

Let us now dive deeper into the concept of digital marketing strategy:

So, what exactly is a digital marketing strategy?

A digital marketing strategy is a set of planned actions that are performed online in order to reach marketing-related business goals. In simpler words, this means conducting a series of actions at the right time through the most suitable online channels in order to increase revenue as well as improve relationships with your customers. It takes into account what your business is currently doing well and what you’re lacking in terms of the goal you’ve set, so you’re more likely to meet it.

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Why do you need a digital marketing strategy in UAE?

A digital marketing strategy is like a map to all your digital marketing goals and building it can help you in the following ways:

1. It will set your business in the right direction

It is always essential to have a planned digital marketing strategy before executing anything. The right digital marketing strategy can always help you in moving your business in the right direction. A digital marketing strategy must always be SMART (Specific, Measurable, Achievable, Realistic, & Time-Bound). With the help of SMART marketing strategies, any company can reach a wider range of target audiences as well as acquire many potential customers.

2. It will provide you with real data

As you analyze and put your strategy into action, you’ll get a lot of comprehensive data about what’s working well for your brand and what’s not. With the help of this information, you will have a categorize various possibilities that can help you in improving your business.

Digital Marketing Strategy in UAE - Real Data

3. It will help you learn more about your business

When you start creating a digital marketing plan, you’ll need to think through every aspect of your business. You’ll also need to thoroughly analyze your audience, your competitors, market trends, as well as related niches in order to create a perfect and up-to-date digital marketing strategy. That is why creating a digital marketing plan can be a wonderful chance to gain a deeper understanding of your business.

4. It helps you in understanding your target audience or customers

The consumer is the king of the market and a strategy is required to understand consumer behavior, their buying patterns, as well as their needs. Only then you’ll be able to fulfill all their needs which in turn will help you in generating leads and ultimately conversions.

Digital Marketing Strategy in UAE - Target Audience

5. It helps you in avoiding unnecessary risks

Risk is a part of every business and when there is profit, there always is a chance of risk. Risks cannot be completely avoided. But you can try to avoid unnecessary risks with a planned marketing strategy.

6. It can help you stay relevant

Staying relevant is the number one priority for every business organization these days. A digital marketing strategy can help you in achieving this with the help of various modern tools and techniques. In addition, when preparing a digital marketing strategy, you can also gain knowledge about all the latest trends in the market.

How marketing strategy differs from marketing tactics or campaigns?

The words strategy and tactics are often interchangeable and they might feel similar meanings but they really mean very different things, especially in the field of marketing. A strategy is your focused plan designed to help you achieve your goal. Tactics are specific and definable steps within your strategy that will ensure you achieve your goal. You can even have hundreds of marketing tactics in your marketing mix, but you will only have one marketing strategy.

Similar to tactics digital marketing campaign is also interchangeable with a digital marketing strategy but they are also very different from each other. Digital marketing campaigns are actions within your digital marketing strategy that you need to take in order to move toward your specific goal. For example, if the goal of your digital marketing strategy is to generate lots of leads via social media then you can launch digital marketing campaigns on social media platforms like Facebook, Instagram, and Twitter. You can share some of your business’s top-performing content on these platforms in order to get more leads.

How to create an effective digital marketing strategy in UAE?

The success of your business depends on your digital marketing strategies. Your business may have one or several marketing strategies in place and if you don’t have a defined strategy, you won’t be able to understand where to focus your efforts.

The purpose of this blog is to provide you with an overview of the steps that you need to take in order to create an effective digital marketing strategy for your business. If you are not sure where to start, here are the steps you should be taking in order to create a successful digital marketing strategy:

Step 1: Conduct a SWOT Analysis

The SWOT analysis process gives you strategic insight into market conditions, new technologies, and goals, as well as insight into your competitors. It is highly important to conduct a SWOT analysis before implementing any strategy as it will allow you to identify as well as analyze your strengths, weaknesses, opportunities, and threats so that you can develop an effective digital marketing strategy. For example, if there is a competitor in the market who is offering the same product or service as yours, then this is a threat to your company.

Digital Marketing Strategy in UAE - SWOT Analysis

Step 2: Create a customer persona

Nowadays, digital marketing strategies start with defining and creating your own unique customer personas. A customer persona also known as a buyer persona is a detailed and fictional representation of your core customers which is designed as per real data and market research. 

Digital Marketing Strategy in UAE - Customer Persona

Creating personas of your ideal buyers can help you understand them well. It can also help you in engaging with them as well as motivate them to buy your products or services. If you want to create a customer persona then you can search for many free templates of customer personas online in order to get started.

Step 3: Identify your goals

Before creating a marketing strategy you must know what your goals are and what you want to achieve. Once you know what your goals are, you can plan your digital marketing strategies according to them. To know what your goals are you can ask yourself what you want to achieve in your business.

Digital Marketing Strategy in UAE - Goals

To define your goals, you can use some metrics such as

  • Grow your customer base
  • Build brand awareness
  • Improve customer satisfaction
  • Get more leads
  • Increase sales
  • Gain followers
  • Build brand loyalty, etc

For example, your goal may be to establish a social media marketing strategy in order to gain 100 followers on your social media page during the first month on the platform.

Step 4: Establish your execution plan

Digital Marketing Strategy in UAE - Plan

After defining your customer personas and understanding your goals, you need to create an execution plan. You need to consider the following tasks before creating an execution plan for your digital marketing strategy:

  • Set a budget
  • Choose your marketing channels
  • Plan your content
  • Create your content
  • Measure
  • Improve

Step 5: Set your budget

Creating a budget for your marketing strategies can help you determine what you can and cannot afford. Choosing the most cost-effective options for your business will ensure the success of your overall marketing strategy. Both search engines, as well as paid advertising on social networks, allow you to choose the amount of money you can afford to pay and makes it accessible for even the businesses with the smallest budgets.

Digital Marketing Strategy in UAE - Set Budget

Some of the questions you should ask yourself before setting your marketing budget are how much money are you willing to invest in marketing? what is your target cost per conversion? and what ROI (return on investment) do you expect to bring?

Step 6: Choose your marketing channels

There are many different types of digital marketing channels and not even the biggest companies use them all. It’s best to pick a few channels to focus on and focus your efforts on being successful on those channels. One thing you need to keep in mind is that neither type of channel is better than the other as it all depends on what your specific circumstances and needs are.

Some common types of digital marketing are as follows:

  • Social Media
  • Influencer Marketing
  • Content Marketing
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Pay-per-click (PPC)
  • Affiliate Marketing
  • Mobile Marketing

Step 7: Creating a content marketing plan

Regardless of which digital marketing channels you choose to focus on, you will need content. While creating your customer personas, you’ll get an idea of ​​what type of content can help your audience meet their needs as well as overcome their problems.

Your content should work in two ways:

  • It should be useful to your customers and audience.
  • It should promote your brand as well as help your business in driving conversions and sales.

Your content can include web pages, videos, blog posts, social media posts, and more. You should always use content that your target audience is likely to engage with.

Step 8: Create a content marketing calendar 

Creating a content calendar can be really helpful to your digital marketing strategy. Your content calendar should list all the content you plan to create. By creating a content calendar, you can plan your content for a specific time. By planning your content in advance, you can ensure that you are producing the high-quality content that your target audience demands. With the help of a content calendar, you can plan your content on a monthly, weekly, and daily basis.

Step 9: Create your content 

After creating your content calendar, you should focus on creating your content as it is an essential aspect of any successful digital marketing strategy. While creating content, you should focus on the following aspects:

  • What time of day or day of the week you are going to post your content
  • Type of content you want to create and post
  • The number of shares you want to receive for your content
  • The length of your content 
  • The audience you are targeting
  • The style of your content 
  • The tone of voice and format of your content 

Step 10: Measure your results

By measuring the results or effectiveness of your marketing strategies, you’ll get information on how far you are from reaching your goals and how much more effort you need to put in order to reach these goals. The source of this information is your website, social media, and other marketing materials. There are many free online analytics tools such as Google Search Console and Google Analytics that will help you track this. Make sure you only track data that is relevant to your business to make these measurements effective.

Step 11: Stay current

All your marketing goals and needs will change with time and that is why it is ideal for you to review your marketing plan once a year as well as make adjustments to it as needed. You should also keep an eye on industry news and trends so that you can add them to your own strategies.

Some Common Examples Of Digital Marketing Tactics

There are countless digital marketing tactics out there. These digital marketing tactics are often adapted for different organizational goals and marketing strategies. However, there are a few common digital marketing strategy in UAE examples that many organizations use successfully, some of these are:

  • Search Engine Optimization (SEO): SEO refers to the practice of optimizing content in order to improve its rankings on major search engines like Google. By using various SEO practices in your digital content,  your organization can easily reach potential customers on major search engines.
  • Pay-Per-Click (PPC) Advertising: Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher each time an ad link is clicked. Google Ads, Facebook Ads, and Twitter Ads are some of the most popular platforms for PPC advertising.
  • Content Marketing: Content marketing is the practice of using company-owned media channels in order to target potential customers. When companies regularly create and publish high-quality content, it can help them improve their search engine rankings as well as increase traffic to their website.
  • Social Media Marketing (SMM): SMM is the practice of using social media networks in order to reach customers and communicate company messages with them. Businesses that use social media marketing tactics effectively can easily reach customers directly via their preferred social channels.
  • Email Marketing: Email marketing is a direct marketing channel that allows businesses to share new products, sales, and updates with customers who are on their contact list. Due to its high return on investment, it is crucial to the overall marketing strategy of most businesses. It can help you engage with your current or prospective audience base or grow customer relationships. 
  • Downloadable Content: Downloadable content is a subset of website strategy that provides businesses with an effective way to generate leads. Companies can produce high-quality content that prospects can download for free while providing valuable contact information in return.

What is the future of digital marketing in the UAE?

With an immense increase in the number of internet users accompanied by an increase in the use of the latest technology, digital marketing offers a promising future in the UAE. Businesses are increasingly adopting digital marketing practices to stay ahead of the competition.

There are a number of trends that will influence the approach in which digital marketing practices are adopted by the company: A few of them are:

1. AI (Artificial Intelligence): With the growing importance of Automation and machine learning, their usage is growing to increase in the future. AI will enable businesses to study intensive data. This will provide them with the direction they need to create marketing campaigns and automate operations where required.

2. Optimize the use of Voice Search: With an increase in popularity and importance of voice assistants like Alexa and Siri, it will become important for businesses to optimize their content for voice search. The content will have to include long-tail keyword answers to customers’ queries in a very conversational tone.

3. Influencer Marketing: Influencer marketing has become very popular over the years. This has encouraged businesses to produce and promote content through influencers with which the audience can resonate.

4. Virtual and Augmented Reality: The introduction of these new technologies has allowed companies to enhance the experience their customers receive. Businesses have started adopting these practices to stay competitive.

If you want a promising future in digital marketing, then you should consider enrolling in a digital marketing course. If you are still confused then I hope that a review from our students will guide you to take a wise decision for your future.



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FAQ – Frequently Asked Questions

Q. Is digital marketing a good career in UAE?

Yes, digital marketing can be a great career to have in UAE as it is the largest market for online marketing and there is a high demand for digital marketing specialists. So if you want to make a career in digital marketing in UAE then this is the right time for you to start learning it.

Q. Who needs a digital marketing strategy?

A digital marketing strategy can be used by any business that wants to increase its presence on the Internet and attract more customers online. Nowadays, having a digital marketing strategy is highly important for any business and this is because of the growing number of businesses in the UAE.

Q. Why digital strategy is important?

A digital strategy can help you focus more on your marketing efforts and it clearly outlines the tactical steps you should be taking. Without setting up a digital marketing strategy, it’s hard to decide which online platforms and channels to use or how to connect with your online audience.

Q. What are digital channels?

Digital marketing channels are the avenues using which you can communicate with your target audience on the web. 

Q. What are some digital trends prevailing in the UAE?

The most in-demand digital marketing trends in the UAE are voice marketing, video marketing, chatbots, AR(Augmented Reality) and VR(Virtual Reality), etc.

Q. Where can I pursue a digital marketing course in UAE?

IIDE is one of the leading institutes when it comes to digital marketing. However, you can check out our blog where we have mentioned a list of institutes that offer digital marketing courses in UAE.

To Conclude

Creating a digital marketing strategy is essential for your business’s success in UAE. If you are planning to create a digital marketing strategy then you need to set goals and your goals should be SMART as well as relevant. A successful digital marketing strategy will help you to grow your brand, improve customer experience and stay relevant in this highly competitive market of UAE.

So, there you have it, folks. That is all we had to say about the digital marketing strategy in UAE. We hope you enjoyed reading our blog on the digital marketing strategy in UAE and learned something new from it. 

Nowadays, staying on top of trends is highly important for creating a digital marketing strategy. You can’t advance your career if you don’t know where your industry is headed. One of the best ways to keep up with all the digital marketing changes and trends is to sign up for IIDE’s Professional Certification in Digital Marketing and Strategy and Advanced Certification in Digital Marketing which will equip you with all the relevant digital marketing knowledge and skills that are required in making a successful digital marketing strategy. 

If you have any questions regarding digital marketing strategy then let us know in the comment section down below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]



    Thank you for sharing this wonderful info. I really enjoyed your article.

  2. Nikita M

    Reading this blog, was really insightful, the way it gave a step to step detailed information, on how the strategies work and how to devise them one after another, was amazing. This blog is worth the time, Thank you for sharing this information.


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