Are you eager to know the latest digital marketing trends in Dubai for students as well as working professionals? Do you want to take your business one step further? But wondering how to do so? Well, if you are updated with the latest digital marketing trends and implement those in your business, then surely you can move one step closer to your desired goal.
Let us talk a bit about digital marketing first. Digital marketing means the promotion of your business through the internet on online platforms. This is the digital marketing definition. It can be either by creating a website or promoting on social media platforms such as Instagram, Facebook, etc. There are various types of digital marketing. You can choose any according to your product or service and also according to your objectives.
Now before moving on to the trends, let us first try and understand what exactly is a digital marketing trend. Digital marketing trends refer to any changes in the direction of digital marketing including new digital marketing techniques, change in customer sentiments, the evolution of technology, etc. One has to be aware of all the changes and latest trends so that you do not miss out on any opportunities.
In today’s world, digital marketing is an important aspect. And why not? There are many benefits of digital marketing that it has to be important. So it is important to be aware of all the latest trends like the new Google’s Search Generative Experience (SGE) to achieve all your objectives.
10 Best Digital Marketing Trends In Dubai:
Let us have a look at the latest digital marketing trends in Dubai with their uses and benefits.
1. Video Content
Video content is the heart and soul of digital marketing. Everyone loves to watch creative, interesting, and informative videos. Videos should be such that the customer is hooked on them till the last minute. Today nobody has time to sit and read big essays. So in such a situation videos can be very helpful as they save a lot of time and also engage at the same time. Videos are a great way for businesses to promote their products and services. With platforms like Youtube, Instagram, Facebook, etc videos are going viral and gaining more views and likes. Some of the video digital marketing trends in Dubai are
- Shorts on Youtube – Shorts on youtube are in vertical format. Vertical format videos can be easily viewed on a mobile. Also, these videos are for a maximum of one minute. Hence, businesses should make more shorts in order to promote their products.
- Reels on Instagram – Trendy reels on Instagram is a great way to catch users’ attention towards your company. A company needs to stay updated with the latest trends on Instagram such as trendy songs, messages, etc to use for promoting the brand. These reels are of a shorter duration which can highly engage the audience.
- Live-Streaming – Live streaming is one of the coolest digital marketing trends in Dubai. Companies can use platforms like Youtube, Facebook and Instagram to go live and host Q&A sessions, product demonstrations, etc.
2. Voice Marketing
Voice marketing is a great form of digital marketing. Voice marketing can add a personal touch and can help in building trust and long-term relationships with customers. With the help of voice marketing, companies can reach a wide range of audiences and target them.
- Personalised voice messages – These voice messages can be interactive and engaging to grab the attention of the people. These messages can be used to thank customers, promote new products or offer discounts.
- Voice-enabled devices – Another digital marketing trend in Dubai is these voice-enabled devices. These devices are easy to use, customer friendly and they offer a great user experience.
3. Artificial intelligence
Do you want to know what happens when artificial intelligence meets digital marketing? Artificial intelligence is not new in the market but definitely is worth discussing. Artificial intelligence is doing wonders to boost the growth of digital marketing. Many companies such as Amazon, Shopify, and Netflix use artificial intelligence to understand customer behaviour to increase sales.
Who doesn’t want quick replies to their queries? Who doesn’t like to be helped right away? In today’s digital world, everyone is impatient. We do not have time to wait to get answers to our questions, isn’t it? So how about getting instant replies to all our queries? It’s amazing, right? But wait a minute, how is this even possible? It’s possible only through chatbots.
Who likes to fill out forms and wait for days to get responses? Everyone wants quick answers to their questions. No one wants to wait. So here comes chatbots to engage people when they are on the website. This will help the business to convert more leads faster. This is one of the best digital marketing trends in Dubai.
5. Virtual and Augmented Reality
Another digital marketing trend in Dubai that is becoming more popular is the use of virtual reality (VR) and augmented reality (AR). Several businesses, including retail, hospitality, and healthcare, use these technologies. The following are some examples of how VR and AR are being applied as digital marketing trends in Dubai:
- Building online showrooms for merchants
- Enabling consumers to test things before purchasing, etc
6. Google Ads Automation
A tool called Google Ads automation enables companies to automate their Google Ads campaigns. It can be used to build up and manage campaigns, track progress, and improve results. By ensuring that campaigns are effective and efficient, automation may help organisations save time and money.
7. Cross-Platform Marketing
Cross-platform marketing refers to creating content and campaigns that can be accessed across multiple devices and platforms. Using WhatsApp Business is one of the most well-liked cross-platform marketing techniques in Dubai. Businesses may engage with their clients more effectively and personally thanks to this texting software. This type of marketing enables companies to reach out to the target audience and make them aware of the company’s brand.
8. Mobile Optimization
Keeping the company’s website and content mobile-friendly is essential. Customers look for good and knowledgeable readable content, faster loadable pages, creative content, etc. In order to make customers happy it is necessary to provide them with all these required facilities including visible call-to-action buttons such as like, share, subscribe, etc.
9. Influencer Marketing
In terms of generating income, the organisation may benefit by connecting with the appropriate influencers at the appropriate moment. Influencers play a significant role in modern digital marketing. For instance, if a social media influencer with a significant following promotes your product on his or her channel, all of that influencer’s followers are likely to buy the product. Isn’t it cool? There are several benefits of influencer marketing in today’s world.
10. Digital Storytelling
Everyone loves storytelling. Storytelling through social media is one of the best digital marketing trends in Dubai. People want something different and unique all the time. Digital storytelling is the practice of telling stories through digital media and sharing them with others. It can appear in a variety of formats, such as infographics, blogs, and social media posts. And when used properly, it can be a very effective marketing tool.
Using stories to convey information interestingly and memorably is a fantastic idea. Additionally, they might aid in establishing an emotional bond with your audience. They can also assist you in standing out among the sea of other content that people are continuously exposed to.
Digital Marketing Trends In Dubai In The Future:
The Digital marketing trends in Dubai have a long way to go. New trends will be discovered every now and then. And it is the company’s duty to stay updated will all the latest trends in order to gain customers’ attention.
1. 5 G
The fifth generation of mobile networks, or 5G, promises speeds that are 100 times faster than those of 4G. It is now being tested in a number of places throughout the world and is anticipated to go on sale in the following few years.
2. Cloud Computing
The supply of computational resources via the internet is referred to as cloud computing. For organisations, it’s a scalable and adaptable solution to get the energy they require when they require it.
3. Big Data
Businesses need to discover ways to keep data safe and effective as they gather more and more of it. Big data tools like Hadoop and Spark are made specifically to accomplish this.
Digital Marketing as a Career Option
Digital Marketing has been growing exponentially over the years. One of the reasons behind this growth and what makes digital marketing so exciting is that this field is continuously evolving with the introduction of different platforms. With increasing demand for digital marketers entering this field will be the right choice.
In order to promote a business, one has to create a website where people can view and purchase products. The use of analytical tools such as Google Analytics will help you to track the performance of your business and bring in modifications as and when required.
Digital marketing has grown to become a very important part of small and large companies. Brands can now use platforms for conducting digital marketing activities both organically and inorganically in order to target all types of audiences from different locations. Platforms like LinkedIn, Facebook, and Instagram can be used to target B2B and B2C customers.
Automation and machine learning have enabled people to automate tedious tasks such as running social media and email campaigns, managing leads and various other tasks that can help save time and money. Today with the help of advanced tracking and reporting tools, you can access campaign data that will help you make informed decisions.
It has also become much easier to reach your audience as everyone now has access to basic internet services accompanied by an increase in the consumption of online content.
If you want to make a career in this industry, then you should consider enrolling in a digital marketing course. Check out what our students have in store for you and make the right choice for yourself.
FAQs – Frequently Asked Questions
Q. Is digital marketing in demand in Dubai?
Ans: Due to the demand for digital marketing specialists, the UAE is one of the biggest marketplaces for internet marketing. As a result, the UAE now has a flourishing digital marketing job market. As a result, digital marketing is used by all sizes of businesses to connect with their target market.
Q. How much does a digital marketer earn in Dubai?
Ans: The digital marketing salary in Dubai per month is around AED 14,000 per month, according to an extensive survey done by glassdoor.
Q. What are the latest digital marketing trends?
Ans: Some of the latest trends include Artificial intelligence (AI) whose advancements in recent years have simplified reporting and automated common marketing tasks like monitoring website traffic and improving search engine optimization for organic reach.
Q. What is SEO in digital marketing?
Ans: Search engine optimization is the science of improving a website so that it is more noticeable when people search for products or services. The probability that a brand will attract business increases with a website’s search engine presence.
Q. What are the future trends in marketing?
Ans: Using social media channels for advertising is one of the newest marketing ideas. In the future, social media outlets will also grow in popularity as a means of advertising. The consumer can interact with voice-activated adverts on social media platforms by clicking a button or even by speaking to them.
Q. Which digital marketing strategies are being used in Dubai?
Ans: The companies in Dubai are increasingly adopting social media marketing, content marketing, and email marketing in their digital marketing strategies.
Conclusion – Become a Digital Marketing Pro in Dubai
Alas! We have come to the end of this blog, but the beginning of your digital marketing journey. We hope that you understood how important it is to be updated with the latest trends in digital marketing.
If you want to learn about all these trends in digital marketing then do check out IIDE’s Professional Certification in Digital Marketing and Strategy and Advanced Certification in Digital Marketing. This is one of the best online digital marketing courses in Dubai.
So what are you waiting for? Go and start exploring the digital world.
We hope that you enjoyed reading this blog. If you have any suggestions or queries please let us know in the comments section below. Happy Reading!