Digital Marketing Salary in Pontianak: Latest Trends and Updates

Factors Affecting Your Digital Marketing Salary

The digital marketing salary in Pontianak can vary depending on a variety of factors. The main ones are listed below:

1. Your Education Level

Education holds quite some importance when determining your digital marketing salary. If you hold a digital marketing certification or have completed a digital marketing bachelor’s/master’s degree from a well-known institution, then you are more likely to get a higher salary. 

But don’t worry if you hold a degree in a different field. You can still pursue short-term certificate courses or even a postgraduate diploma in digital marketing to show employers that you are qualified for the job. Companies will be impressed to see that you have an education related to digital marketing, and will thus strongly consider hiring you compared to other candidates without relevant education qualifications.

2. Job Experience

Have you dabbled in the field of digital marketing before? No matter how big or small your role was, companies value any previous experience that you may have had. Simply doing an internship or two could boost your potential to earn a good salary. This can teach you the in-demand skills one needs to know when entering into this field.

Even if you have just graduated from college, look into finding short-term opportunities that can lead you to your dream digital marketing job soon. With some amount of experience, you can show companies that you are serious about this job. 

3. Size of the company

The size of the company matters a lot when it comes to your digital marketing salary. If you work for a more prominent company, your salary will be significantly higher than the salary from a small company. This is due to the fact that more prominent companies get more revenue and can thus pay their employees a higher salary. Still, don’t be afraid to work in a start-up or a smaller company as long as the salary matches the market range. Do keep in mind that a lot of bigger companies have room for constant salary increments, unlike most small companies. 

4. Job Role

It’s a no-brainer that different job titles pay different salaries. SEO Managers, Content Writers and Digital Marketing Managers will all earn varying salaries. It is now up to you to explore and find the job role that speaks to you the most. 

If you are passionate about your job role, then you will gain generous increments and bonuses no matter what your starting salary is. So do remember to choose a job title you believe you can do the best. This will automatically lead to a good salary as you can fulfil the responsibilities required appropriately and thus earn more. 

5. Location

Companies pay different salaries based on where they are located. In the more urban areas of Indonesia, you will be paid more to compensate for the cost of living. Whereas in suburban and rural areas, the salary is bound to be a lot lower. Don’t be disheartened though, because there is a secret to unlocking a high digital marketing salary in Indonesia. 

Due to the pandemic shifting jobs to work from home now, there are more and more companies permanently letting their employees use this method. This means it does not matter where you are located, you can still earn the equivalent of an urban area salary in Pontianak.

6. Type of Organisation

The type of organisation and the industry it is from are very important when determining your digital marketing salary in Pontianak. Companies in the IT and e-commerce industries are currently booming in business, and thus earn much more revenue compared to other industries. These companies often need skilled digital marketers to work for them. 

Working in the digital marketing department for a company in these industries can be the pathway to a high-paying job. You can earn an excellent salary working for these companies. On the other hand, companies in other industries might not earn as much revenue currently, leading to a lower salary. 

7. Reputation

Your reputation as a digital marketing professional is one of the most significant aspects which can determine your salary. If you can prove that you are a responsible, productive individual then any company will be ready to offer you a great salary. 

As discussed before, you can improve your credibility by getting job experience. Doing at least an internship in digital marketing can fulfil this requirement. This can vouch for the fact that you are someone who can be trusted with a digital marketing job. In turn, this will increase the prospects of you getting a higher salary compared to the salary you could get with a lower reputation level. 

8. Skills

Digital marketing calls for the knowledge of a wide range of in-demand skills in the digital world today. From knowing how to write eye-catching content and being able to grab the attention of internet users with ads, there are many skills one needs to learn to be able to excel at their job as a digital marketing expert. 

The better your skills are, the more salary you will be able to earn. Companies desire well-trained, skilled individuals who can help their products reach the top level. If you can showcase these skills, you are in a good position to earn a handsome salary. 

Digital Marketing Salary Trends in 2023

The digital marketing salary in Pontianak in 2023 offers a variety of salaries depending on the job. Have a look at the average salaries of different job roles in Indonesia:

1. Digital Marketing Specialist 

This role requires you to be an active member of a digital marketing team. Here, you would take part in coming up with content strategies and applying your knowledge of digital marketing to the company’s brand. 

You would need to have expert knowledge in all areas of digital marketing, but having experience and a solid foundation in one or multiple areas will also highly benefit you. From SEO to Content writing, you should have some knowledge of it all. This role requires you to be a jack of all trades, and fulfilling this expectation can increase the chances of you getting a higher salary. Here’s the salary of a Digital Marketing Specialist in Pontianak, Indonesia:

(Source: Payscale)

2. Email Marketing Specialist

When a customer signs up at a company’s website or submits their email address through any other method, they are often sent newsletters and promotional emails. It is the job of an email marketer to not only craft these emails, but to also expertly devise attention-grabbing titles with interesting content and appropriate information. 

Email marketers are expected to have good copywriting skills in order to take the customer from point A to point B (i.e, from a link in the email towards purchasing a product.) Moreover, this role requires one to have efficient communication skills along with strength in content writing and occasionally designing graphics. View the average salaries for an Email Marketing Specialist below:

(Source: SalaryExpert)

3. SEO Manager Salary 

When you look up a product or service on google, chances are that you tend to click on the top results first. This in turn means you are more likely to purchase something from the first few websites you head into. Is it just a coincidence? This is actually the work of an SEO Manager. Search Engine Optimization, known as SEO for short, is an organic method to use in order to rank your website higher on google search results. 

By increasing the amount of traffic flocking to the site, there’s no doubt that the revenue will also increase. In this role, you will have to increase traffic to a company’s website by delving into using keywords and other key factors which search engines use to rank certain websites. How much does it pay?:

(Source: SalaryExpert)

4. Market Researcher Salary

How does one know their competition? Through research, of course. Market Researchers have an important role in many companies as they gather information about other companies in the market, their roles and how they compare with your company. This is valuable information because it allows the company to fill in their gaps and devise strategies to stay ahead in the market. 

Market research is useful across all divisions of a company as knowing your competitors provides insight into the decisions that need to be made in order to increase revenue. Having good analytical skills and a keen eye for detailed information is a must in order to succeed in this role. Let’s look at how much this job pays:

(Source: SalaryExpert)

5. Content Marketing Manager Salary

Many companies have content teams who actively create content ranging from videos to social media posts in order to promote the brand. It is the duty of a Content Marketing Manager to manage the content and also brainstorm various innovative ideas with the team. 

Having good writing skills and an affinity for creativity would be great for this job role. No type of content is passed without approval from the Content Marketing Manager, so if you are the type to want to lead a team while simultaneously indulging in your creative side, this is the job for you. This is how much a Content Marketing Manager makes on average:

(Source: SalaryExpert)

6. Content Writer Salary

We already know that a company often uses content to reach out to their audience, but who’s in charge of writing all those articles and media posts you see on the internet? This is none other but the job of a Content Writer. 

If you enjoy stringing together words to convey information and persuade customers (not overbearingly, though!) to buy the company’s products, then you would enjoy being a Content Writer. Remember, content writing is all about using the simplicity of a language to communicate with customers efficiently. This job role is great for those who enjoy writing. Here’s how much this can pay you on average:

(Source: SalaryExpert)

7. Influencer Marketing Manager

This job role heavily focuses on social media and you as an influencer marketing manager need to be prepared with good communication and people skills. As an influencer marketing manager, you will be required to explore the social media world for the most appealing influencers. You will then get in contact with them, offering certain rates in order for them to promote the company’s products/services

The greatest influencers promote a huge variety of brands, and this allows the company to gain recognition specifically with their target audience. Most importantly, the influencers need to be related to the company’s brand. 

For example, a company centring around food and beverage would contact and maintain relationships with influencers in the food content realm to promote their new products; providing discount codes to their audience is another great strategy to get more sales.

8. Social Media Manager

Social media is a giant, increasingly global industry and is a wonderful place for companies to advertise themselves to get their brand’s name out there. 

As a social media manager, you will be required to manage a variety of content in the social media realm. You will manage multiple social media platforms, often engaging with customers through different means like replying to direct messages, comments, etc 

Your job is to manage all of these and ensure everything is working smoothly, and intensively being involved in these campaigns. You would find yourself creating and scheduling posts, helping out with copywriting and providing appealing creatives. 

(Source: SalaryExpert)

9. Web Developer

A web developer with under two years of experience can expect to make about 5,840,000 IDR per month. While someone with experience levels between two and five years can expect to make 7,800,000 IDR per month, which is 34% more than someone with experience levels under two years.

As time goes on, an individual with five to ten years of experience earns 11,500,000 IDR per month, which is 48% more than someone with two to five years of experience.

(Source: salaryexplorer.com)

10. Data Analyst

A data analyst with less than two years of experience makes an average monthly salary of 5,980,000 IDR. A worker with two to five years of experience can anticipate earning 8,250,000 IDR per month, which is 38% more than a worker with less than two years of experience.

And lastly, 11,700,000 IDR per month for someone with five to ten years of experience, which is 42% more than it does for someone with two to five years of experience.

(Source: salaryexplorer.com)

Where can you learn Digital Marketing in Pontianak?

By now you know just how important digital marketing really is and how amazing the digital marketing salary in Pontianak is. But how do you go about actually learning these in-demand skills needed for this field? 

You don’t need to search for the answer anywhere else, as it is right in front of you: IIDE’s advanced digital marketing course has both video and lectures with a brilliant faculty that can teach you everything you need to know about digital marketing and more!

Here are the key highlights of the course:

• 100+ Hours of Live Classes
• 50+ Hours of Videos
• 1-on-1 Mentoring Sessions
• 20+ Industry Tools Mastery

• In-Class Live Presentations
• 7+ Live Projects & Practice Assignments
• 100% Placement Assistance
• Resume & Interview Training

Here’s what the alumni say about the course:

(Source: IIDE.com)

FAQs or Frequently Asked Questions

Q. How much do you get paid for digital marketing in Pontianak?Ans. A digital marketing expert in Pontianak, Indonesia can earn anywhere between IDR 47M to IDR 195M.

Q. What is the monthly salary of a digital marketer, in the beginning?Ans. The monthly digital marketing salary in Pontianak is around IDR 4M per month for newly graduated students and can go up to IDR 16M per month.

Q. What is a digital marketing job role?Ans. A digital marketer supervises all digital platforms and employs them to increase organic traffic and brand exposure.

Q. Is digital marketing easy?Ans. Everything becomes easy if you take proper training and put effort to achieve your aims by being passionate and determined.

Q. What are the four benefits of digital marketing?Ans. Real-time marketing, better measurability, data-driven market and reaching the right audience at the right time.

Conclusion

Oops! Our blog has come to an end, but your journey in digital marketing is only getting started. We believe you learned how necessary understanding digital marketing is in the modern world.

Check out IIDE’s 11-month Post-Graduation Program in Digital Marketing if you want a thorough overview of the subject. 

You can take a look at IIDE’s 4-month Advanced Online Digital Marketing Course. This is among Pontianak’s top online courses for digital marketing available.

IIDE’s Short-Term Certification Courses are helpful for you if you want to understand a specific aspect of digital marketing. Start exploring the online world right away.

We sincerely hope you had fun reading this blog on Digital Marketing Salary in Pontianak. Please use the comment section below to let us know if you have any queries or ideas. Cheers to reading! Thank you.