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Digital marketing courses in Ghana cater to various individuals, including freshers, undergraduates, working professionals, and business owners. These courses equip participants with essential skills such as SEO, content creation, and social media marketing, ensuring they are prepared to thrive in the competitive digital landscape.
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If so, you’ve come to the right place. In this blog, we’re going to see the best digital marketing courses in Ghana. And also the detailed description of what the course is, duration, fee structure, and more.
But first, let’s understand what digital marketing is and what is the importance of digital marketing in today’s world.
In this age, the widespread availability of the internet has opened the gate for numerous opportunities for businesses. Every company wants to reach the right target audience at the right time and gain attention from them.
And digital marketing would be the best possible way for any company to target their customers at the right place and at the right time at affordable prices.
Thus, the growing digital marketing industry has been demanding for experienced executives. Now that businesses are recruiting versatile & skilled people, you can take this opportunity to learn and enhance your digital marketing skills and start a profitable career in the field of digital marketing.
(Source: Linkedin.com)
Key Factors to Consider When Choosing a Digital Marketing Course in Ghana
Contrary to popular belief, picking the right digital marketing course in Ghana is easy… provided you have the answers to the following questions:
- Do module-specific professors have industry experience, and which brands have they worked for?
- What modules are included in the course? Is the syllabus AI-integrated?
- Is 1-on-1 mentoring available?
Still a little confused? The list mentioned below is guaranteed to help!
List of Top 8 Digital Marketing Courses in Ghana
Here’s an overview of the top 8 digital marketing courses in Ghana and their course benefits at a glance. All 8 institutes provide doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, allowing them to make a high-paying digital marketing career in this competitive industry.
Not just college students & fresh graduates IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their careers to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned from the World Education Congress as well as the World Education Summit for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online certifications in digital marketing:
Preferred by: College Students, Freshers, Small Business Owners, Influencers
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | Online Digital Marketing Courses | Post Graduation in Digital Marketing |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| Interpersonal & Corporate Skills | ✅ | ✅ |
| Agency & Leadership Skills | ❌ | ✅ |
| Project Management | ❌ | ✅ |
| Case Studies from WARC | ❌ | ✅ |
| Simulation from WARC | ❌ | ✅ |
Some of the brands where IIDE alumni have worked are:
Course Syllabus
The curriculum spans from basics like SEO and SEM to advanced topics, including real-world case studies from WARC. The syllabus also includes resume and LinkedIn building sessions, AI mock interviews, and soft skills training. IIDE's online learners also benefit from live training sessions, doubt-solving support, and a state-of-the-art LMS.
Course Trainers
IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:
Course Duration and Fees
Here’s a table showing the duration and digital marketing course fees:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 3,000 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 4,500 |
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Kunal Kerkar's journey at IIDE is a testament to the institute's impactful teaching methods. In his testimonial, Kunal shares how the diverse modules and practical assignments honed his digital marketing skills, boosting his confidence and industry readiness. The personalised guidance from experienced mentors played a crucial role in his transformation, enabling him to secure a coveted role in the digital marketing field. Kunal’s story is a shining example of how IIDE equips its students with the tools to excel in their careers.
Contact Details
#2: Digital Marketing Training in Ghana – IIM Skills
IIM SKILLS is one of the fastest-growing Ed-Tech companies globally, with its headquarters situated in New Delhi, India. The institute has established a presence in 23 cities across Asia, including major hubs like Dubai and Singapore, offering courses in various domains such as Finance, Marketing, and Data.
In Africa, IIM SKILLS provides comprehensive digital marketing courses in Ghana that are specially designed to equip students with essential skills for the ever-evolving digital landscape. Their programmes emphasise practical knowledge, covering key areas like SEO, content marketing, social media strategies, and analytics. This focus ensures that graduates are well-prepared to thrive in the competitive job market. So, if you’re looking for the best digital marketing institute in Ghana, you know which one to go for.
Additionally, a PGDM in Digital Marketing offers a comprehensive curriculum that delves deeper into advanced marketing strategies, analytics, and emerging trends, providing graduates with the expertise needed to excel in the dynamic field of digital marketing.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Introduction to Digital Marketing | Understand the fundamentals of digital marketing and its impact on modern business. |
| Web Development at WordPress | Learn to create and manage websites using WordPress, focusing on design and functionality. |
| Search Engine Optimisation | Master the techniques needed to improve website visibility on search engines. |
IIM SKILLS stands out as a leading provider of digital marketing education, offering an Instructor-Led Online Digital Marketing Course that is both comprehensive and accessible. This three-month digital marketing course in Ghana is designed to cater to the needs of aspiring digital marketers, equipping them with the knowledge and skills necessary to thrive in today’s competitive landscape.
One of the primary unique selling points (USPs) of this digital marketing institute in Ghana is its extensive curriculum, featuring 40 modules. This breadth of content ensures that students gain a well-rounded understanding of various digital marketing strategies, from SEO and content marketing to social media management and analytics.
Participants benefit from access to tools valued at over ₹79,000, providing them with practical experience in industry-standard applications. The digital marketing course in Ghana also incorporates 15+ Live Projects and 10+ Case Studies, allowing learners to apply their theoretical knowledge through hands-on assignments. This practical focus is essential for preparing students for real-world challenges.
Furthermore, our digital marketing classes are structured to equip you with the practical skills and knowledge necessary for success in the digital marketing industry.
Contact Details
Phone: +(91) 9580 740 740
Email: [email protected]
#3: Best Digital Marketing Course in Ghana – Knowledge Hut
Knowledge Hut is also one of the best institutes offering digital marketing courses in Ghana. They aim to offer digital marketing training to professionals and ensure they join the business ecosystem with their well-devised digital marketing strategies.
This digital marketing institute in Ghana provides you with a course that teaches you the different concepts under the umbrella term – digital marketing from scratch and tries to give a holistic view of how each and every concept comes into play in the real business world.
Additionally, the advanced digital marketing course provides in-depth knowledge and hands-on training to prepare students for the competitive digital landscape.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Marketing Campaigns | Learn how to design, implement, and evaluate effective marketing campaigns. |
| Marketing Techniques | Understand various marketing techniques and how to apply them to reach target audiences. |
| Analyzing Audience | Master methods for analysing audience behaviour and preferences to inform marketing strategies. |
Knowledge Hut is a distinguished institution that offers cutting-edge digital marketing courses in Ghana designed to equip students with the essential skills for success in the digital realm. One of the standout features of their digital marketing training in Ghana is the opportunity to learn from industry experts. This direct engagement with professionals provides invaluable insights and practical knowledge that enrich the learning experience.
The updated curriculum ensures that students are taught the latest trends and techniques in digital marketing, keeping them ahead in this rapidly evolving field. Coupled with hands-on training, participants can apply theoretical concepts to real-world situations, solidifying their understanding and enhancing their practical skills. Pretty cool, huh?
Moreover, online digital marketing courses in India provide flexible schedules and comprehensive content, making it easier for you to learn at your own pace.
Contact Details
Phone:+64-36694791
Email: [email protected]
#4: Digital Marketing Institute in Ghana – DMI
The Digital Marketing Institute gives you a certification that is recognised around the globe. With over 300k DMI Members worldwide and a panel of razor-sharp Global Industry Advisory Champions guiding the curriculum of their course curriculum, this digital marketing institute in Ghana is right at the edge of big, new, and clever. Industry Advisory Champions guiding the course curriculum and more, are right at the edge of big, new, and clever.
Alternatively, explore our short-term digital marketing courses online for flexible and comprehensive learning in a condensed timeframe. These courses fit your busy schedule and provide the essential skills needed to quickly advance your career.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Digital Marketing in the Era of AI | Understand how artificial intelligence is transforming digital marketing strategies and practices. |
| Content Marketing | Learn to create and distribute valuable content to attract and engage target audiences. |
| Social Media Marketing | Master the skills needed to effectively promote brands and engage with customers on social media platforms. |
DMI (Digital Marketing Institute) is a leading provider of digital marketing education, renowned for its cutting-edge learning content that equips students with the latest strategies and tools in the digital landscape. Their digital marketing courses in Ghana are crafted by industry experts, ensuring that the material remains relevant and effective. Students have the opportunity to participate in live webinars and Q&A sessions, providing a dynamic learning environment where they can interact directly with instructors and peers. This interactive approach fosters a deeper understanding of concepts and encourages collaborative learning.
Moreover, this digital marketing institute in Ghana boasts a vibrant connected community, allowing students to network, share ideas, and gain insights from fellow learners and professionals in the field. This community support is invaluable for ongoing development and career advancement. Additionally, DMI offers practice exams, helping students to prepare thoroughly for certification assessments. These exams simulate real-world scenarios, ensuring that learners are well-equipped to apply their knowledge effectively.
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That being said, in our opinion, even the best digital marketing course can only get you so far. It’s important to supplement that knowledge with information of your own. To do this, we highly recommend reading our digital marketing blogs and digital marketing case studies.
Contact Details
Phone Number – 01 531 1200
Address – Royal Arsenal, London SE18 6GB, United Kingdom.
#5: Digital Marketing Courses in Ghana – Simplilearn
Founded in 2009, Simplilearn is a renowned platform for digital training skills, dedicated to helping individuals acquire the competencies needed to thrive in the digital economy. They offer comprehensive digital marketing training in Ghana in various fields, including cyber security, cloud computing, project management, data science, and notably, digital marketing.
Headquartered in San Francisco, CA, Simplilearn has positively impacted numerous professionals and companies by facilitating upskilling and training programmes. Their digital marketing courses in Ghana focus on practical and applied learning, equipping students with the skills required to excel in the competitive digital landscape.
The institute’s emphasis on hands-on training has led many learners to report significant career benefits, including promotions and new job opportunities after completing their courses. Simplilearn’s commitment to quality education and industry-relevant skills makes it a top choice for anyone looking to advance their career in digital marketing.
Additionally, explore our analysis of Cadbury’s marketing strategy to understand effective branding and customer engagement techniques.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| SEO | Understand the fundamentals of search engine optimisation to improve website visibility and traffic. |
| Mobile Marketing | Learn effective strategies for reaching customers through mobile devices and apps. |
| Email Marketing | Master techniques for designing and executing successful email marketing campaigns. |
These digital marketing courses in Ghana offer learners the chance to master over 35 digital marketing tools and earn an industry-recognised Digital Marketing Specialist certificate. Students will also learn to leverage ChatGPT and the latest generative AI tools for effective marketing strategies. The curriculum includes insights from 10+ case studies featuring renowned brands like Adidas, KFC, Nike, and Intel. Additionally, participants receive a free Meta Certified Digital Marketing Associate exam voucher worth $99, enhancing their credentials and job readiness. This comprehensive digital marketing training in Ghana is designed to equip individuals with the skills necessary to thrive in the digital marketing landscape.
Contact Details
Phone: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States
Pitman Training Company has its headquarters in Wetherby, West Yorkshire, United Kingdom. The company offers both, online and offline digital marketing training in Ghana as an independent training provider. Students can earn diplomas and certificates in accounting, visual design, information technology, marketing, and business.
Online lectures and the guidance of industry experts will be used to teach students about digital marketing during this course.
Advance your career in digital marketing by enrolling in our comprehensive range of specialized courses, each designed to equip you with the skills and certifications needed to excel in the industry. Our SEO course with certification provides in-depth training on optimizing websites to improve search engine rankings and drive organic traffic. Enhance your social media expertise with our online social media marketing course, where you’ll learn effective strategies for building brand presence and engaging with audiences across various platforms. Additionally, our performance marketing course online offers practical insights into data-driven marketing techniques that maximize campaign effectiveness and ROI. With these accredited programs, you’ll gain the knowledge and credentials necessary to thrive in the competitive digital marketing landscape.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| The Basics of Marketing | Gain a foundational understanding of marketing principles and concepts. |
| The People and Planning in Marketing | Explore the roles of various stakeholders and the importance of strategic planning in marketing. |
| Product, Pricing, and Promotion | Learn how to effectively manage product offerings, set prices, and develop promotional strategies. |
Pitman Training offers a range of digital marketing courses in Ghana with several key benefits that cater to modern learners. The courses feature flexible online learning, allowing students to study at their own pace and on their own schedule. Upon successful completion, participants are awarded 8 CPD points, enhancing their professional development credentials. The flexible, self-paced learning approach ensures that individuals can balance their studies with personal and professional commitments. Furthermore, Pitman Training’s qualifications are globally recognised, making them a valuable addition to any CV. This combination of flexibility, recognition, and support prepares students to excel in the digital marketing field.
Contact Details
Phone: 01937865714
Address: Pitman Training Group LTD, Deem House, Walkers Court, Audby Lane, Wetherby, LS22 7FD
#7: Digital Marketing Courses in Ghana – IDMC Ghana
The Institute for Digital Marketing and Communication (IDMC) offers an extensive digital marketing course in Ghana that caters to both newcomers and seasoned professionals. The course focuses on practical skills, enabling students to effectively leverage digital marketing strategies in real-world scenarios. This makes it one of the best digital marketing courses in Ghana.
Course Syllabus:
| Module | What You’ll Learn |
|---|---|
| Digital Strategy Development | Learn to create comprehensive digital marketing strategies that align with business goals. |
| Social Media Marketing | Understand how to utilise various social media platforms to engage audiences effectively. |
| Search Engine Optimisation (SEO) | Master techniques to enhance website visibility and traffic through SEO. |
| Content Marketing | Explore strategies for creating valuable content that drives engagement and conversions. |
| Email Marketing | Develop skills for designing and executing successful email marketing campaigns. |
IDMC Ghana’s digital marketing training emphasises hands-on experience, ensuring that students are well-prepared for the digital marketing landscape. The institute also offers digital marketing courses with placement in Ghana to help students transition into the workforce successfully.
Contact Details:
Phone: +233 20 601 8207
#8:Digital Marketing Course With Placement in Ghana – Generation Ghana
Generation Ghana provides a robust digital marketing training in Ghana, focusing on equipping individuals with the necessary skills to thrive in the digital economy. Their course is structured to deliver high-quality training, making it one of the best digital marketing institutes in Ghana.
Course Syllabus:
| Module | What You’ll Learn |
|---|---|
| Introduction to Digital Marketing | Get an overview of digital marketing and its significance in today’s business. |
| SEO Techniques | Learn the fundamentals of SEO to enhance website performance. |
| Social Media Advertising | Master the creation and management of effective social media campaigns. |
| Analytics and Metrics | Understand how to track and analyse digital marketing performance using analytics tools. |
| Email Campaigns | Develop skills for crafting compelling email marketing strategies. |
The curriculum is designed to provide a practical understanding of digital marketing, ensuring students are job-ready. Additionally, Generation Ghana offers digital marketing courses in Ghana with flexible learning options.
Contact Details:
Phone Number: +233 24 158 0222 (and +233 24 770 2240)
Digital Marketing Courses in Ghana: Who Are They For?
1) Freshers
Struggling to find your first job? A digital marketing course in Ghana is guaranteed to offer you a dynamic career path with plenty of opportunities to choose from. As the industry grows, so does the demand for creative minds who can manage social media, SEO, and online advertising in general. Starting early will help you build a strong foundation and dominate this ever-evolving field.
2) Undergraduates
Believe it or not, undergraduates like yourself can greatly benefit from a digital marketing course in Ghana. This is primarily because it will provide you with practical skills that complement your academic studies. Learning about SEO, content creation, and analytics will give you a competitive edge and make your resume stand out even before you graduate.
3) Working Professionals
Want to take your career to the next level? A digital marketing course in Ghana is sure to get you there! Apart from updating you on the latest trends and tools, the right programme will enhance your ability to contribute to your current role and help you explore new opportunities within the digital landscape.
4) Business Owners
With the help of a digital marketing course in Ghana, business owners like yourself can expand your reach and grow your business. By understanding digital marketing strategies, you can effectively promote your products or services online, engage with customers, and drive sales while simultaneously measuring your return on investment.
Additional Points to Consider When Choosing the Best Digital Marketing Courses in Ghana
While the above-mentioned courses have their pros, choosing the right digital marketing course in Ghana is a personal call at the end of the day. And while our extensive list may have left you a little confused, the tips mentioned below are sure to help you pick the right course for you.
Tip #1: Find the Right Learning Mode
Are you the kind of person who prefers on-campus or off-campus learning? Local institutes may provide the advantage of networking opportunities, while online digital marketing courses in Ghana offer flexibility.
Tip #2: Consider Your Time Commitment
If you’re a working professional or a college-going student, chances are you don’t have a lot of time on your hands. As such, we highly recommend keeping the course duration and flexibility in mind when selecting the right digital marketing course in Ghana for you.
Tip #3: Keep the Institute’s Credibility in Mind
Let’s be clear: An institute is nothing without its certification and credibility. To avoid getting duped, look for courses that are recognized by industry associations and top brands.
Tip #4: Industry Experts Are a Must
The expertise of the faculty members can make or break your learning experience. So, make sure that your potential future trainers have hands-on experience in their subject matter before selecting a digital marketing course in Ghana.
Tip #5: Let LinkedIn Be Your Guide
This will give you a good sense of the institute’s placement record and help you figure out whether their digital marketing course in Ghana is worth going for.
To do this, follow these three simple steps:
Step #1: Search for “IIDE” or any institute
Step #2: Companies category
Step #3: Alumni Page
Here’s an example 👇
Wishing you all the best for your future and happy learning!
FAQs About Digital Marketing Courses in Ghana
Q1. What are digital marketing courses in Ghana?
Digital marketing courses in Ghana are educational programmes designed to equip individuals with skills in various aspects of online marketing, including SEO, content creation, and social media management. These courses cater to beginners and professionals alike, providing practical knowledge applicable in the digital economy.
Q2. Who can benefit from digital marketing courses in Ghana?
Individuals from various backgrounds can benefit from digital marketing courses in Ghana, including:
- Freshers
- Undergraduates
- Working professionals
- Business owners
These courses provide valuable insights and skills that enhance employability and improve marketing strategies for businesses.
Q3. How long do digital marketing courses in Ghana typically last?
The duration of digital marketing courses in Ghana varies significantly, ranging from short-term workshops lasting a few weeks to comprehensive programmes spanning several months. This flexibility allows participants to choose courses that fit their schedules and learning goals.
Q4. Are there any prerequisites for enrolling in digital marketing courses in Ghana?
Most digital marketing courses in Ghana do not have strict prerequisites. However, a basic understanding of marketing concepts and familiarity with the internet can be beneficial. Courses are designed to accommodate various skill levels, making them accessible to everyone.
Q5. Will I receive a certificate after completing a digital marketing course in Ghana?
Yes, many digital marketing courses in Ghana offer certificates upon successful completion. These certifications are valuable for enhancing resumes and demonstrating expertise to potential employers, helping graduates stand out in the competitive job market.
Q6. Are internships included in digital marketing courses in Ghana?
Some digital marketing courses in Ghana provide internships as part of their curriculum. These internships offer practical experience, enabling students to apply their skills in real-world settings, which is essential for improving job readiness and employability.
Q7. What career opportunities can I pursue after completing a digital marketing course in Ghana?
Graduates of digital marketing courses in Ghana can pursue various roles, including:
- Digital marketing specialist
- SEO analyst
- Social media manager
- Content marketer
The skills acquired during these courses prepare individuals for rewarding careers in the growing digital marketing industry.
Great blog! Though I agree with viewing education as an investment, not an expense, many in Ghana face economic inequality and might struggle to afford IIDE’s courses. Are there any EMI options available for them?
The blog “Digital Marketing Course in Ghana” is very helpful for the person who wants to start career in Digital Marketing. Looking forward for more such blogs.
This blog is very insightful to prospective students in Ghana on how they can choose the digital marketing course that is practical and useful to them in the Ghana’s evolving job market.
It’s exciting to see more opportunities for skills development. I can’t wait to see how these digital marketing courses in Ghana shape the future of marketing here!