Are you from Ghana? And looking for the best digital marketing courses in Ghana?
If so, then you’ve come to the right place. In this blog, we are going to see the best digital marketing courses in Ghana. And also the detailed description about what the course is, duration, fee structure, and more.
In this age, the widespread availability of the internet has opened the gate for numerous opportunities for businesses. Every company wants to reach the right target audience, at the right time and gain attention from them.
And digital marketing would be the best possible way for any company to target their customers at the right place and at the right time at affordable prices.
Thus, the growing digital marketing industry has been demanding for experienced executives. Now that businesses are recruiting versatile & skilled people, you can take this opportunity to learn and enhance your digital marketing skills and start a profitable career in the field of digital marketing.
(Source: Linkedin.com)
Also Read: The What, Why, Where and How of a Career in Digital Marketing
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in Ghana are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- IIM Skills – Lifetime Access To Training Material, Course Recordings, Class Presentations.
- Knowledge Hut – Access to various digital marketing tools
Now, let’s continue with the blog and understand the top 6 digital marketing courses in Ghana with placements in detail.
List of Top 6 Digital Marketing Courses in Ghana
Here’s an overview of the top 6 digital marketing courses in Ghana, their duration, and the fees of the course.
| INSTITUTES | DURATION | FEES |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | USD 1,500 – 2,000 |
| IIM Skills | 3 Months | N/A |
| Knowledge Hut | 6 Months | GHC 8680 |
| Certified Ghana | 1 Month | GHC 1270 |
| Simplilearn | 6 Months | GHC 13,000 |
| Pitman Training | 35 Hours | GHC 2761 |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. IIM SKILLS
IIM Skills is one of the world’s most reputable top institutes, offering high-quality Digital Marketing courses. The main advantage of IIM Skills is that you can enroll from anywhere in the world. It trains for the IIMSkills Master certification as well as other certification exams such as Hubspot, Google, and Facebook Blueprint.
They cover 40 essential modules of the Digital marketing structure. Their faculty has over a decade of experience in the digital domain and has worked with some of the world’s most well-known brands and corporate organizations.
Course Syllabus
- WordPress Web Development
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Web Analytics
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Content Writing And Blogging
- Media Buying
- Affiliate Marketing
- Video Marketing
- Digital Infographic Resume Preparation
Course Duration & Fees
The duration of this course is 3 months and the fee details are not available. To learn about their fees, we suggest you contact the institute using the contact details given below.
Course Highlights
- Master Certification from IIM SKILLS & 13 Other Certifications Preparation
- 60+ Hours of Live Online Training, 120+ hours of assignments, Industry case studies.
- Lifetime Access To Training Material, Course Recordings, Class Presentations.
- Hands-On Assignment
Contact Details
Phone: 9211099503
Website: www.iimskills.com
3. Knowledge Hut
Knowledge Hut is one of the reputed institutes for Digital Marketing and provides a wide variety of Digital Marketing Courses for the benefit of those who are inclined to learn Digital Marketing. The courses provided by them have intensive pieces of training and have detailed course material on the strategies needed to improvise the exposure and visibility of your business website.
They have expert training faculty and high-quality materials and case studies with three months of access to the users.
Course Syllabus
- Business Strategy and Marketing
- Brand Strategy
- Budgeting and Planning
- Presenting and Storytelling
- Segmentation Targeting and Experimentation
- Statistics and Data visualization
- Email Marketing
- Search Marketing
- Social Media Marketing
- Influencer Marketing
- Facebook Marketing
- Display Advertising
- Twitter, Linkedin Advertising
Course Duration & Fees
The duration of the digital marketing course is 6 months and the fee for the same is GH₵ 8680 (Approx).
Course Highlights
- Learn from experts
- Access to various digital marketing tools
- Practical learning approach
- Certifications
- 24/7 Support
Contact Details
Phone: +91-84484-45027
Website: www.knowledgehut.com
4. Certified Ghana
They are one of Ghana’s most popular digital marketing providers, offering a variety of strategies, tips and tricks, and simple techniques to improve website performance and career growth through their digital marketing certification programs. Their vision is to constantly create and customize their courses with the most recent emerging technologies, and they are the ones who provide high-quality content in all courses.
Course Syllabus
- Introduction to Digital Marketing
- Search engine optimization
- Digital display Advertising
- Email Marketing
- Social Media Optimization
- Mobile Marketing
- Analytics
- Strategy and Planning
Course Duration & Fees
The Digital Marketing Professional Course is a one-month course. The fee charged for this course is GH₵ 1270 (Approx).
Course Highlights
- Practical Training sessions
- Certifications
- Industrial experts as the faculty
- Certifications
- 24/7 Support
- Projects
Contact Details
Phone: +23 32467 18771, +23354131314
Website: www.certifiedghana.com
5. Simplilearn
Simplilearn’s digital marketing program is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience. It is also apt for experienced marketers keen on learning the latest Digital Marketing skills. They have award-winning online boot camps designed and updated by 2000+ renowned industry and academic experts every year.
Course Syllabus
- Fundamentals of Digital Marketing and SEO
- Pay Per Click(PPC)
- Web Analytics
- Social Media Marketing
- Brand Management
- Digital Marketing Capstone Project
- Digital Marketing Facebook Master Session
- Purdue Digital Marketing Master Class
- Advanced Email Marketing
- Advanced Content Marketing
- Advanced Mobile Marketing
Course Duration & Fees
The duration of this course is 6 months (5-10 hours per week). And the course fee is GH₵ 13000(Approx).
Course Highlights
- Access to E-learning Content for all the Courses Included in the Learning Path
- Access to 100+ Live Instructor-Led Online Classes for the Key Course
- Access to Exclusive Forums Moderated by Faculty and Industry Experts
- Monthly Mentoring Sessions by Faculty and Industry Experts
- The Digital Marketing Specialist Masters Certificate Upon Completing the Program Requirements of the Learning Path
- Earn Your Certificate After Completing the Course
Contact Details
Phone: +65 31 585082
Website: www.simplilearn.com
6. PITMAN TRAINING
Pitman Training is well known for offering unique high-quality courses on Digital Marketing and many aspects of web marketing as well. This course is well suited for IT professionals, marketing executives, sales managers, and senior management professionals. It is also beneficial for small and medium business owners as well as entrepreneurs.
The course provided by them are globally recognized and validated with the Digital Marketing Institute certification. It also creates more income opportunities as well as enhanced job prospects.
Course Syllabus
- Digital Marketing Overview
- Website Optimization
- Content Marketing
- Social Media Marketing
- Search Engine Optimization
- Paid search
- Display Video Advertising
- Email Marketing
- Analytics
- Digital Strategy
Course Duration & Fees
The Professional Certification in Digital Marketing course is for a duration of 35 hours. The course fees are GH₵ 2761 (Approx).
Course Highlights
- Learn from experts
- Access to digital marketing tools
- Live projects
- Certifications
- 24/7 Support
Contact Details
Phone: +2333 02904283
Website: www.pitman-training.com
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Ghana?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand in digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around £26,256 per year in the UK. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master the digital skills.
Conclusion
These days, digital marketing is a rapidly expanding medium. Learning digital marketing skills can help you develop your profile and add value to your resume.
Hope you find this list of the best digital marketing courses in Ghana helpful to start your career in Digital Marketing.
If you wish to learn from the comfort of your home with the industry’s top professionals and interact with learners from all over the world, check this IIDE’s online digital marketing course. Connect with us at admissions@iide.co to avail of a free counseling session.
Check out these digital marketing courses in Kenya, Cape Town, and Johannesburg for more options.
If you still have any queries about anything, feel free to reach out to us or write in the comment section below. We would love to hear from you.
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