Are you from Ghana? And looking for the best digital marketing courses in Ghana?
If so, then you’ve come to the right place. In this blog, we are going to see the best digital marketing courses in Ghana. And also the detailed description about what the course is, duration, fee structure, and more.
But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.
In this age, the widespread availability of the internet has opened the gate for numerous opportunities for businesses. Every company wants to reach the right target audience, at the right time and gain attention from them.
And digital marketing would be the best possible way for any company to target their customers at the right place and at the right time at affordable prices.
Thus, the growing digital marketing industry has been demanding for experienced executives. Now that businesses are recruiting versatile & skilled people, you can take this opportunity to learn and enhance your digital marketing skills and start a profitable career in the field of digital marketing.
(Source: Linkedin.com)
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Ghana for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Ghana.
List of Top 6 Digital Marketing Courses in Ghana
Here’s an overview of the top 6 digital marketing courses in Ghana and their course benefits at a glance. All 6 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. IIM Skills
IIM SKILLS is the world’s fastest-growing Ed-Tech Company. Headquarters in New Delhi India. IIM SKILLS has a presence in 23 Cities in Asia including Dubai & Singapore catering in Finance, Marketing, Data & multiple educational domains.
Course Syllabus
- Introduction to Digital Marketing
- Web Development at WordPress
- Search Engine Optimisation
- Search Engine Marketing (Google Ads)
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics (Google Analytics)
Course Highlights
- Instructor-Led Online Digital Marketing Course
- 3 Month Program
- Master 40 Digital Marketing Modules
- Tools Worth 79000+
- 15+ Live Projects
- 10+ Case Studies
- Hands-On Assignment
- Professional Certificate in Digital Marketing
| Course Benefits Matrix | IIM Skills |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ✅ |
Course Placements
Students with IIM skills get placed at companies like –
Course Reviews
IIM Skills has a 4.8 rating and 319 reviews on Google where students have highlighted having a good learning experience. However, few students have expressed concerns about the lack of a structured framework and course flow.
Contact Details
Phone: +(91) 9580 740 740
Email: info@iimskills.com
3. Knowledge Hut
Knowledge Hut is also one of the best institutes offering digital marketing courses in Kadapa. They aim to offer digital marketing training to professionals and ensure they join the business ecosystem with their well-devised digital marketing strategies.
They provide you with a course that teaches you the different concepts under the umbrella term – digital marketing from scratch and tries to give a holistic view of how each & every concept comes into play in the real business world.
Course Syllabus
- Marketing Campaigns
- Marketing Techniques
- Analyzing Audience
- Marketing Strategy
- Social Media Marketing
- Brand Promotions
Course Highlights
- Learn from Industry Expert
- Updated Circriculm
- Hands-On Training
- Continual Learning Support
- Learn Advance Concept
- Career Support
| Course Benefits Matrix | Knowledge Hut |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We regret to inform you that we were unable to locate any placement partners on their page. We kindly request that you contact the institute for further information.
Course Reviews
Knowledge Hut, a renowned online training provider, has garnered a 3.7-star rating on Google My Business, solidifying its reputation as a premier learning destination. Widely acclaimed for its industry-aligned curriculum and experienced trainers, Knowledge Hut has empowered countless individuals to excel in their respective fields. However, a few negative reviews have surfaced, highlighting occasional lapses in customer service.
Culture
We regret to inform you that we were unable to locate any student culture. We kindly request that you contact the institute for further information.
Contact Details
Phone:+64-36694791
Email: reachus@knowledgehut.com
4. DMI PR
The Digital Marketing Institute gives you a certification that is recognized around the globe. With over 300k DMI Members worldwide and a panel of razor-sharp Global Industry Advisory Champions guiding our course curriculum and more, they are right at the edge of big, new, and clever. Industry Advisory Champions guiding the course curriculum and more, are right at the edge of big, new, and clever.
Course Syllabus
- Digital Marketing in the Era of AI
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) Using Google Ads
- Email Marketing
- Professional Skills for Digital Marketers
- Website Optimization
Course Highlights
- Cutting edge Learning Content
- Globally recognized
certification - Live Webinars & Q&A
Sessions - Vibrant connected
community - Practice
Exams
| Course Benefits Matrix | The Digital Marketing Institute |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Students from The Digital Marketing Institute get placed at companies like –
Course Reviews
We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.
Culture
Here, a glimpse of student life at The Digital Marketing Institute
Contact Details
Phone Number – 01 531 1200
Address – Royal Arsenal, London SE18 6GB, United Kingdom.
5. Simplilearn
Founded in 2009, Simplilearn is a renowned platform for Digital Training Skills. It focuses on helping people to acquire the skills that they need to thrive in the Digital Economy. They provide training in fields like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science.
Headquartered in San Francisco, CA they have helped many professionals and companies get trained and upskill.
Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training.
Course Syllabus
- SEO
- Mobile Marketing
- Email Marketing
- Strategies for Paid Campaigns
- B2B Marketing
- Affiliate Marketing
Course Highlights
- Learn 35+ digital marketing tools
- Industry-recognised Digital Marketing Specialist certificate from Simplilearn
- Learn to Leverage ChatGPT and the latest generative AI tools for digital marketing
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc
- Free Meta Certified Digital Marketing Associate exam voucher worth $99
| Course Benefits Matrix | Simplilearn |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ✅ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Students from Simplilearn get placed at companies like –
Course Reviews
Simplilearn has a 4.4 rating and 627 reviews on Google where students have highlighted having a good learning experience. However, few students have expressed concerns about the lack of a structured framework and course flow.
Culture
For this course, we were unable to find any pictures of the student culture at Simplilearn as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States
Pitman Training Company has its headquarters in Wetherby, West Yorkshire, United Kingdom. The company offers both online and offline training services as an independent training provider. Students can earn diplomas and certificates in accounting, visual design, information technology, marketing, and business.
Online lectures and the guidance of industry experts will be used to teach students about digital marketing during this course.
Course Syllabus
- The Basics of Marketing
- The People and Planning in Marketing
- Product, Pricing, and Promotion
- Distribution and eMarketing Ethics
- Competitive Marketing Strategies
- Building a Digital Market via Websites and Email
- Embracing the Digital Opportunity
- Social Media and Social Selling
Course Highlights
- Flexible online learning
- Awarded 8 CPD points upon successful completion
- Flexible, self-paced learning
- Globally recognized
| Course Benefits Matrix | Pitman Training |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Pitman Training. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Earning a “4.9-star rating” on Google My Business, Pitman Training impresses with its supportive environment. Learners praise knowledgeable and enthusiastic instructors who make the journey smooth and informative. “The Excel course,” for example, boasts clear videos and helpful guides.
While some found the “Student Lab layout a bit limiting,” most agree the content and structure are excellent. One reviewer noted the high cost compared to offerings elsewhere, a subtle mention for potential improvement. Overall, Pitman seems like a strong choice for professional development.
Culture
For this course, we were unable to find any pictures of the student culture at Pitman Trainingas it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone: 01937865714
Address: Pitman Training Group LTD, Deem House, Walkers Court, Audby Lane, Wetherby, LS22 7FD
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Ghana?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand in digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around £26,256 per year in the UK. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master the digital skills.
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