A Comprehensive Guide to an MBA in Digital Marketing in Ghana, 2024

Are you searching for an MBA in Digital Marketing in Ghana? Let’s take you to the world of Digital Marketing. As you’ve come to search for an MBA in Digital Marketing, you must already know the term digital Marketing. In this Blog, We have covered everything that you would be wanting to know about an MBA in Digital Marketing in Ghana.

MBA is a postgraduate degree students look to pursue after completing their graduation. It is a well-recognized degree. MBA in Digital Marketing is a specialized business degree program that focuses on preparing students with the skills and knowledge to excel in the fast-paced world of digital marketing.

11 Best Colleges/Institutes for MBA in Digital Marketing in Ghana, 2024

Digital Marketing Institute	Course Duration	Course Fee	Google Reviews
IIDE – The Digital School	6-11 months	EMI options from 6,096/month to 21,323/month	4.8
TECH Technological University	1-year	$2,223.08	4.8
Amity University Online	2 years	$2,398.18	3.0
Edinburgh Business School	2.5 years	$10,525.65	4.5
Berlin School of Business and Innovation	18-month	$13,477.97	4.7
Simplilearn	11 Months	$779.36	4.3
IIM Skills	120 hours	$358.52	4.8
Digital Vidya	4 months	$597.11	4.7
upGrad	2 years	$6,594.65	3.2
Coursera	N/A	N/A	3.1
SprintZeal	N/A	$1,019.20	4.4

1. IIDE- Indian Institute of Digital Education

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

MBA in Digital Marketing Syllabus

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 

Placement Assistance:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

Contact Details

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

2. TECH Technological University

TECH is now known as the world’s largest online university. Studying at TECH, students enjoy a different and attractive experience from a multicultural context. As it is a program with a global vision, students can learn about operating methods in different parts of the world. And also gather the latest information that is best for their business idea.

TECH strives for excellence. And also to the end, it boasts a series of characteristics that make this university unique. TECH offers you the best online learning methodology one can get. The university combines the Relearning method with a Case Study.

Course Name: Masters In Digital Marketing

Course Type: Full-time

Scholarships: Available

MBA in Digital Marketing Course Syllabus

• Digital Marketing and e-Commerce
• Digital Marketing Strategy
• Inbound Marketing
• Entrepreneurship
• Performance Marketing
• Search Engine Marketing and Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Conversion Optimization
• Social Media and Community Management

Course Duration and Fees

Course Duration: It’s a 1-year course.
Course Fees: The fee for this course is GHC 30,010

Contact Details

Phone: (+34) 965075067
Website: information@techtitute.com

3. Amity University Online

They can help you become a marketer who understands their customers’ end-to-end journeys and experiences and develop a strategic digital map that meets customers and the organization’s business objectives. They ensure you the flexibility of taking exams from anywhere it’s your choice, and you can even take semester breaks. It is affordable, has great value as per tuition fee, and you can continue to work.

Course Name: Masters In Digital Marketing Management

Course Type: Part-time / Online

Scholarships: Not Available

MBA in Digital Marketing Course Syllabus

• Managerial Economics
• Statistics for Management
• Professional communication
• Accounting for Managers
• Marketing Management
• Legal Aspects of Business
• Business Research Methods
• Financial Management

Course Duration and Fees

The course duration is of 2 years. Its fee is Rs. 2,00,000/-

Contact Details

4. Edinburgh Business School

This Business School provides flexibility and affordability to you so that you can study at the time that suits you best. It provides you with online education so it’s convenient to have access from anywhere you are present. They also offer you live sessions. 

Course Name: MSc In Digital Marketing

Course Type: Part-time

Scholarships: Available

MBA in Digital Marketing Course Syllabus

• Digital Leadership
• Strategic Change
• Research Philosophy and Practice 
• Big Data Analytics
• Business Analytics and Introduction to Big Data
• Digital Marketing Analytics
• People Analytics
• Course Faculty 

Course Duration and Fees

Course Duration: 2.5 years
Course fee: 9840 Euro.

Contact Details

5. Berlin School of Business and Innovation 

Being a global institution, the Berlin School of Business and Innovation (BSBI)  is trying to look forward to bringing new opportunities and challenges to its students. They have taken a mission to provide help to their students in their studies and careers.

Thus, this course will give a practical and interactive teaching approach such as discussing pioneering changes while developing your understanding of digital marketing concepts. BSBI is currently in partnership with the University for the Creative Arts (UCA). Due to this partnership, BSBI can now offer MSC in Digital Marketing.  

Course Name: MSc In Digital Marketing

Course Type: Full-time / Offline

Scholarships: Available

MBA in Digital Marketing Course Syllabus

• Strategic Marketing Management 
• Digital Marketing Communications
• Consumer Behaviour 
• Cross-cultural Management
• Project Management and Leadership
• Global Marketing Management
• Study Methods
• Research Methodology
• The German Language studies

Course Duration and Fees

Course fee: International student price 12,600 Euro
Course Duration: It is an 18-month-long course

Contact Details

Address: Berlin School of Business and Innovation GmbH, Alte Post Karl-Marx-Straße 97-99 12043 Berlin Germany.
Phone: +49 3058 584 0959
Website: info@BerlinSBI.com

6. Simplilearn

Simplilearn in collaboration with Purdue University offers a digital marketing boot camp program in Los Angeles. This digital marketing boot camp course in Los Angeles is designed to help students learn digital marketing from the ground up. In this course, you will learn various techniques and strategies that will help you grow in your career. You will also learn various digital marketing strategies that you can use in a business to boost engagement as well as attract customers.

Through self-paced videos, live workshops, and hands-on projects, this digital marketing boot camp program in Los Angeles will help you learn various digital marketing skills and show you how to apply them to the workplace, regardless of your role or background. With the help of this immersive digital marketing boot camp, you will be able to accelerate your career in the field of digital marketing.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Induction Session for Purdue Digital Marketing Bootcamp
• Introduction to Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Content Marketing and Email Marketing
• Mobile Marketing
• Web Analytics

Course Duration & Fees

The duration of this Post Graduate Program In Digital Marketing is 6 months and its total fee is USD 7,000.

Contact Details

Phone: 1-844-532-7688

7. IIM Skills

IIM Skills is a leading education service and training institute. It presents world-class skill enhancement and development courses. It is led by industry experts having 12 plus years of experience in digital areas and will train you to grow into a professional with hands-on experience of real-time projects at your own pace and understanding with lifetime excess.

Course Name: Masters In Digital Marketing

Course Type: Part-time

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Web Development
• Social Media Marketing
• Micro Video Marketing
• Affiliate Marketing
• Google AdWords (SEM)
• Email Marketing
• SEO
• Content Writing

Course Duration and Fees

The course duration is of 120 hours and the fee is INR 29,900+GST.

Contact Details

Phone No: 9911839503
Website: https://iimskills.com/

8. Digital Vidya

Digital Vidya was founded in 2009. In 2013 they launched the full-fledged certified Digital Marketing Course. As professionals, they work with more than 16,000 brands, like Naukri, ITC, Reliance, etc. Digital Vidya has 13 years of experience in educating more than 35,000 students. They provide both online and offline courses in Digital Marketing. The name of the Digital Marketing course in Digital Vidya is Certified Digital Marketing Master (CDMM).

Course Name: Certified Digital Marketing Master

Course Type: Hybrid learning.

Scholarship: No

MBA in Digital Marketing Course Syllabus

• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing
• Email Marketing
• Inbound Marketing
• Web Analytics
• E-Commerce Listing & Marketplace Listing
• Facebook Marketing in association with Facebook
• Content Marketing in association with LinkedIn
• Media Buying & Planning

Course Duration & Fees

Digital Vidya provides the option of an online 4 -7 month course in Lajpat-Nagar. Fees, of course, are  49,900 INR  +18% GST.

Contact Details

Phone: +91 80100 33033
Email Id: info@digitalvidya.com
Website: https://www.digitalvidya.com/
Address: B-32, 3rd Floor, Lajpat Nagar 2, Nearest Landmark: Lajpat Nagar Metro Station, New Delhi, Delhi 110024.

9. upGrad

Founded in 2015, upGrad is South Asia’s largest high-tech company. They are one of the most prominent names in the realm of online learning platforms offering highly qualitative courses online through world-class universities.

upGrad offers an MBA degree program from Australia’s top B-School Deakin Business School (DBS). This program is designed to help you become the business leader of tomorrow while advancing in your career.

Course Name: MBA Global

Course Type: Online learning.

Scholarship: No.

MBA in Digital Marketing Course Syllabus

• Marketing Management
• Business Communication
• Accounting & Finance
• Decision Sciences
• Project/ Assignment
• Business Economics
• Behavioral Science, HR, Business Law
• Marketing Management
• Innovation by Design
• Financing your Strategy
• International Business

Course Duration & Fees

The duration of this MBA program is 24 months and its fee is INR 5,50,000 (incl. taxes) without immersion.

Contact Details

Phone: 1800 210 2020
Email: customercare@upgrad.com

10. Coursera

Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organizations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.

Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Marketing in the digital world
• Digital Marketing Analytics
• Digital Media

Course Duration & Fees

You can check their website for detailed information about the course duration and fee.

Contact Details

E-mail: support@coursera.org

11. SprintZeal

Sprintzeal offers digital marketing training that is intended for both new and seasoned marketers. It was recognised as the top new e-learning course by DNA and Stars of the Industry Group (Daily News and Analysis).

Sprintzeal’s primary goal is to acquaint candidates with digital marketing and provide them with a practical understanding of it.

Course Name: Digital Marketing Masters Program

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Search Engine Optimization
• On-page and off-page optimization
• SEO reporting and tools
• Pay Per Click Management – Campaigns, Ads, PPC tools and reporting
• Social Media Optimization – Bookmarking, blogs, press releases, and news
• Google Analytics
• WordPress

Course Duration & Fees

The fee for the course is around INR 85,000. You can contact the institute to know about the duration of the course.

Contact Details

Phone no: +918042060494

Career Opportunities after MBA in Digital Marketing in Ghana

As the research says, there has been a huge rise in jobs for Digital Marketers in Ghana, as well as all around the world. We have witnessed fast growth in the last few years in Digital Marketing. An MBA in Digital Marketing in Ghana is a demanding course nowadays. 

Digital Marketing Role	Average Annual Salary in Ghana (USD)
Digital Marketing Manager	$45,000 – $70,000
Social Media Manager	$30,000 – $50,000
SEO Manager	$35,000 – $55,000
Brand Manager	$40,000 – $60,000
Data Analysts	$38,000 – $58,000
Paid Media Analysts	$40,000 – $60,000
Growth Manager	$42,000 – $65,000
Content Strategist	$35,000 – $55,000
Performance Marketer	$40,000 – $60,000
Influencer Marketer	$32,000 – $52,000

Each job in Digital Marketing is worth investing your money in for your studies. As the demand is increasing of Digital marketers their salary packages are also growing. But you can even do freelancing and earn side by side. Even freelancing in Digital Marketing will help you make a lot of money. Or you can even go for a part-time job.

Eligibility Requirements

Candidates looking to apply for an MBA in Digital Marketing in Ghana should ensure they fulfill the basic eligibility requirements. Every college has its requirements, but the general criteria are:

• The candidate should have a Bachelor’s degree like BCOM, BBA, or BCA from any recognized college or institute. 
• The candidates appearing for final year exams of their Bachelor’s degree are also eligible to apply, but their admission can be only if they get 50% or above in their Bachelor’s degree. 
• Also, the candidates who have passed the entrance exams such as CAT, MAT, or  CMAT are eligible to apply for an MBA.
• Even the candidates of SC/ST or any other minority class also enjoy some benefits. 

But no need to worry even if you aren’t eligible for these criteria you can apply for  IIDE’s 4-month advanced online digital marketing course. 

Application Proces

• Go to the entrance exam’s official website and fill out the application form. Make sure you do it carefully by filling out all the required details and documents in the required format. 
• Check out the details of which college needs which entrance exam. As there are many national and international entrance exams for getting admission to various universities and colleges. 
• A candidate needs to give his best performance in the entrance exam. The entrance exam mostly consists of 3 to 4 sections. But some colleges also ask the candidate to give a written assessment test to check his writing skills and also his management skills. 
• Then the candidate needs to go through the part of group discussion and personal interview. This is a major deciding and scoring part for a candidate. 

Group Discussion: The group Discussion part is the part where the ability of candidate’s ability in group performance, leadership skills, and communication skills are discovered. The Group Discussion part is a 30-minute process taken by the into fulfill penalizes.

The expectation of topics for a group discussion can be:

• Work and life balance.
• Impact of COVID-19 on the Economy 
• Views on Climate Change 

Personal Interview: The part of the Personal Interview is for checking the mental ability of the candidate and also the communication skills. The interviewers also check out how you’ll present yourself. They can ask questions such as “Tell us something about yourself”, and “Tell us about your strengths and weaknesses”.

•  Then you need to wait for their approval. 
• And then if you are chosen you’ll receive an offer letter from the institute or college itself.

FAQs Frequently Asked Questions

Q1. Which university offers digital marketing in Ghana?

Answer: The institutes offering Digital Marketing in Ghana are, IIDE Institute, IIM Skills, Knowledge Academy Ghana, The Charted Institute Of Marketing Ghana, Certified Ghana, Pitman Training Ghana, CliqAfrica Ghana, I.P.M.C I.T Training, Simon Page College of Marketing, Simplilearn, etc. 

Q2. Is there an MBA in digital marketing?

Answer: Yes there is an MBA in Digital Marketing now. As we have seen a rapid increase in Digital Marketing Careers, the syllabus has also increased. Therefore it’s now a post-graduation degree with high demand in job roles. 

Q3. Is an MBA in digital marketing good?

Answer: Yes it is good. The increasing demand for job roles in Digital Marketing has increased the value of an MBA in Digital Marketing. Many benefits make the MBA in Digital Marketing a beneficial Career option. You can reach heights in your Career by doing MBA in Digital Marketing. 

Q4. How much does a digital marketer earn in Ghana?

Answer: A Digital Marketer in Ghana earns around an average of 77,620 GHS per year and it also varies depending on the type of job and position of the job, and it can also range from the average minimum salary of around 38,060 GHS to the maximum highest average salary of around 116,740 GHS.

Q5. How do I become a digital marketer in Ghana?

Answer: You need to learn Digital Marketing through different courses on Digital Marketing provided online or offline by any institute or college. Just do proper research on Digital Marketing. You can check out IIDE’s page for getting more information on Digital Marketing Courses. You can also take their counseling session which is provided for free. 

Conclusion

I hope our blog provides you with the information you need to do an MBA in Digital Marketing in Ghana and start a career in Digital Marketing. 

Digital Marketing offers numerous benefits, making it a highly sought-after field with a promising future. The increasing demand for Digital Marketers has a direct impact on salary rates, providing attractive earning opportunities. One of the key advantages is the flexibility it offers in work-life balance. Digital Marketers can choose their working hours, whether full-time, part-time or as freelancers, granting them independence in managing their schedules.

Furthermore, mastering Digital Marketing opens up various career paths, ensuring a bright future for professionals in this industry. If you have any uncertainties or need guidance regarding Digital Marketing, you can seek assistance from our Academic Counselor at admissions@iide.co or +91 9619958615, where free counselling sessions are provided.

This counselling experience will assist in making informed decisions about your career and provide clarity on the steps to be taken. Don’t hesitate to explore this opportunity to gain valuable insights into your career prospects.