5 Best Digital Marketing Courses in Aberdeen Upskill Yourself

Name: 5 Best Digital Marketing Courses In Aberdeen - 2025 | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

If you’re looking for the best digital marketing courses in Aberdeen, you’ve come to the right place. We’ve got you covered. For your convenience, we have listed the best digital marketing courses in Aberdeen along with the course syllabus, fees, and placements.

In 2024, Dentsu expects a big shift in how digital ads are bought. They predict that more than 73% of global ad spending will happen through automated processes. This shows a growing trend of using automated methods in the ever-changing world of digital marketing.

Digital Marketing includes online marketing efforts conducted on the web. It is the promotion of brands to connect with potential customers using the web and other sorts of data communication. The scope of digital marketing is increasing every day. In today’s world, traditional marketing techniques such as newspaper ads and TV commercials don’t work as well to draw consumers’ attention to your products.

Career opportunities in the digital marketing sector have increased in the past few years. Let’s take a look at the digital marketing jobs available in Scotland.

Digital Marketing Courses in Aberdeen - Job Statistics

(Source: Indeed.com)

Impressive, right? Moreover, if you consider working in other nearby areas as well, the number just keeps increasing. So, if you’re interested in starting a career in digital marketing, then this is the right time to do it.

A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.

Now, let’s get started with the list.

Types of Digital Marketing Courses in Aberdeen

Offline Courses:

For those looking to truly master the art of digital marketing and gain expertise, offline programs are the way to go. Typically offered as Master’s or PG programs, these courses provide a comprehensive curriculum focusing on advanced marketing strategies, managerial skills, and hands-on training.

If you’re young and have the time and energy to invest in your career, consider enrolling in an intensive PG in digital marketing. The advantage of a post-graduate program lies in the potential for higher-paying roles and leadership positions within the industry, establishing a solid foundation for your career.

Recommended for: Recent graduates and newcomers to the field.

Online Courses:

online digital marketing courses offer an in-depth exploration of digital marketing, all from the comfort of your own home. They cover a wide array of topics, providing learners with a better understanding of the field.

If you have time constraints due to your job, business, or college commitments, online courses are a highly recommended option. Many of these courses span several months, offering flexibility and an immersive learning experience.

Additionally, some online courses offer hybrid options, combining online and offline components to further enrich the learning experience.

Recommended for: Working professionals, undergraduates, and business owners.

Key Factors to Consider When Choosing a Digital Marketing Course

To choose the right digital marketing courses in Aberdeen for you, it’s essential to have answers to the following questions:

Does the course have module-specific professors with experience? And if so, which brands have they worked for?
Are there any networking opportunities with them?
What modules are covered in the course? Is the syllabus AI integrated?
Are case studies included in the curriculum to equip you with analytical skills?
Does the institute provide 1-on-1 mentoring?
Do they offer offline classes?
Are there any mandatory internships for practical learning?
Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Aberdeen.

Kartik Mittal

Digital Marketing Trainer

Updated on: Dec 31, 2024

Listen to this blog

List of Top 5 Digital Marketing Courses in Aberdeen

Here’s an overview of the top 5 digital marketing courses in Aberdeen, their duration, and their reviews.

Institute	Course Duration	Reviews
IIDE – The Digital School	4 – 6 Months	4.8 (1099 reviews)
Northwestern Kellogg	2 Months	4.7 (125 reviews)
Edureka	30 hours	N/A
Imperial College Business School	21 Weeks	4.3 (30 reviews)
Chief Internet Marketer	30 Hours	N/A

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Courses Offered

IIDE offers the following online courses in digital marketing:

Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers
Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers

Here’s a brief comparison of both the online courses:

Course Benefits Matrix	ACDM	PCDMS
Duration	4 months	6 months
Certifications Offered	✅	✅
Ai Integrated Syllabus	✅	✅
Placement Assistance	✅	✅
1-on-1 Mentoring	✅	✅
Module Specific Professors	✅	✅
Case Studies & Projects	❌	✅
Leadership & Agency Skills	❌	✅
Project Management & Conflict Resolution	❌	✅

Other Courses Offered by IIDE

Post Graduation in Digital Marketing
Preferred by: Fresh Graduates

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

Syllabus

Courses	Modules Covered
Advance & Professional Course	Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments
Advance & Professional Course	Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training
Advance & Professional Course	Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building
Advance & Professional Course	Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews
Exclusively in Professional Course	Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building
Exclusively in Professional Course	Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

digitl marketing tools

ai tools taught at IIDE

Here’s what students have to say about IIDE:

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.

Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/

2. Northwestern – Kellogg School of Management

Digital Marketing Courses in Aberdeen - Northwestern Kellogg

Northwestern Kellogg was established in 1908 providing courses in management, marketing, and digital sciences. They aim to inspire, educate and equip their students with knowledge so that they can build strong values and organizations and create lasting value by using the markets. They have 7 campuses worldwide and their digital marketing course provides students get an overview of the digital marketing field, allows them to discover their own unique niche, and enables them to develop the skills that hiring managers are seeking.

Course Syllabus

A Framework for Marketing in a Digital World
Understand Customers and Generating Insights
Customer Segmentation and Behavioral Marketing
The Customer Journey and Content Strategy
Brand Storytelling in a Digital World
Accelerating Marketing Execution through Agile Marketing
Marketing Attribution, Testing, and Experimentation
Marketing Automation and Artificial Intelligence in Marketing

Course Duration and Fees

The duration of the online course is 2 months which converts to 4 – 6 hours per week and the fee for the course is USD 2,600.

Course Highlights

Go beyond traditional marketing practices and understand the digital world your customers inhabit.
Align your marketing efforts with today’s digital-savvy customers through a clearer comprehension of digital-centric customer behaviors.
Discover how to evolve your marketing by incorporating data, analytics, and optimization techniques for improved decision-making.
Learn from other companies using new marketing technologies to inform their marketing and gain organizational efficiencies.

Course Benefits Matrix	Northwestern Kellogg- School of Management.
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Module Specific Professors	✅
Offline course	❌
Mandatory Internships	❌

Course Placements

This institute doesn’t offer any placements, but the certificate and skills you learn from their course will help you get a job within the digital marketing industry.