Top Free Digital Marketing Projects for Students – 2025 Updated

Are you a marketing student who is struggling to find ideas for digital marketing projects? We have a list of live digital marketing projects that will help you with your struggle to get through finals week!

We understand the stress that comes along with project deadlines and the need to strive for perfection when it comes to any kind of digital marketing project. 

PS: For those who are interested in pursuing digital marketing as a career and working on real-life projects, pursuing a digital marketing masters course is a must.

Let’s have a look at some free digital marketing project topics that’ll get you going and give you some inspiration for your project. 

Top 13 Digital Marketing Project Topics to Choose From

Below is the list of topics for anyone who wants to create a project on digital marketing:

1. Web Analytics Report

A web analytics report is one of the best digital marketing project ideas to work on. This will give you hands-on experience with analytics tools and add to your skill set. It will help you understand paid and organic tools and how to apply them to your marketing strategy. 

Make a mock page on social media and use Google Analytics to share a report.

Many people wish to learn Google Analytics as well as have an understanding of other digital marketing elements; encouraging them to pursue a digital marketing course in India. 

2. SEO Marketing Case Study

The best way to learn SEO or search engine optimisation is through practical learning, and is one of the best digital marketing project ideas to research and learn about. Learn how to drive organic sales to a mock website. You can also look up the top-performing keywords and add these to your strategy. Check out this blog on how to do keyword search. 

We highly recommend this short online course on SEO that’ll help your website rank higher and add value to your project. 

Did you know? Many students prefer to enrol for a digital marketing course online with placement so that they can add an additional set of skills and work experience once they pass out of college.

3. CRO Marketing Case Study

CRO or conversion rate optimisation is the systematic process of optimising the number of visitors to your website who take a certain action. This action can be anything from filling out a form, purchasing, sharing personal information, etc.

A CRO marketing strategy case study is one of the best digital marketing project topics for students. To learn more about CRO marketing, check out this in-depth Guide for CRO marketing. 

Many students prefer to learn about CRO marketing by actually practising it. This has encouraged them to look for the best online marketing courses to help them perform better on their project. 

4. Remarketing 

Remarketing using Facebook Analytics is a good digital marketing project for students pursuing their MBA. Remarketing is displaying ads to a user who previously showed interest in your product or service but did not make a conversion. It aims to remind the user of your product or service again.

Remarketing has seen increased conversions over the years, and what better way to actually understand it than to do a live digital marketing project on remarketing? 

Google Ads remarketing is a valuable tool for remarketing. Check out some more digital marketing tools here.

Along with remarketing many students also wish to learn other in-demand skills that help them to generate another source of income. This has encouraged them to enrol in free top-paying skills courses and learn the highly demanded skills in the industry.

5. Social Media Strategies for the Aviation Sector

How about a social media strategy for the aviation sector as one of the digital marketing project topics? The hospitality and aviation sectors have taken the worst hit during the pandemic. Hence, this would also add thoughtfulness to your project. Check out this insightful case study on ixigo to understand how to go about it. 

You can also check out these 20+ social media strategies for some strategic direction.

6. Understand Budgets and Returns on Investment

As part of this digital marketing project, reach out to companies who are approachable and willing to share their budgets and what kind of returns they expect. 

If they have worked on previous projects, they can share some learnings. This report can be quite insightful and impressive. 

Bonus Read: Omnichannel Marketing Strategies for E-commerce

7. Online Reputation Management Survey for an Agency

Customer satisfaction is imperative for a company’s growth and sustainability. This is where online reputation management comes into play, as it is how a customer perceives your brand. 

ORM is one of the best digital marketing topics for students. Students can reach out to a digital marketing agency and understand how they manage online reputation management by conducting a survey. Today, there are multiple tools available for online reputation management. Understand which ones they use and why it is their preferred choice. 

If you’d like to learn more about online reputation management, check out this online reputation management course by IIDE

Many students pursue digital marketing to become certified digital marketers. Pursuing these courses also makes shortlisting a few digital marketing project ideas to work with.

8. Digital Marketing Tools Analysis

Make a mock page. Then design a marketing strategy and understand which tools work best for you. SEMrush and Moz are a few popular SEO tools, HootSuite and SproutSocial are used for social media. Studying and researching these tools can be one of the best digital marketing projects for students.

Once you have the tools and are familiar with the dashboards, you can better understand their pros and cons and which ones are better. 

Many people across the world, especially the ones residing in London, want to learn more about these topics, encouraging them to look for digital marketing courses in London.

9. Comparison Between Traditional and Digital Marketing

This is one of the other good digital marketing projects for students to conduct their research. Compare both traditional and digital marketing. Cover digital marketing project topics such as the differences in the target audience, costs, reach, initial investment, measurability, speed, etc.

We recommend that you read this blog on Traditional Marketing vs. Digital marketing for more. 

10. YouTube Channel Optimisation

Students can create a digital marketing project focused on optimising a YouTube channel. This includes keyword research for video titles, descriptions, and tags, improving thumbnail designs, and analysing YouTube analytics to increase engagement and subscribers. This digital marketing project can help students learn how to enhance video SEO and increase organic reach on the platform.

11. PPC Campaign Management

PPC Campaign being one of the digital marketing project topics, can help students to learn to design and manage a Pay-Per-Click (PPC) campaign using platforms like Google Ads. You can learn how to set up ad groups, perform keyword research, write compelling ad copy, and analyse campaign performance metrics to optimise for better ROI.

Also Read: SWOT analysis of McDonalds

12. Affiliate Marketing Strategy

As a part of this digital marketing project, students learn to build an affiliate marketing strategy. This includes identifying potential affiliate partners, setting up an affiliate program, creating promotional content, and tracking the performance of affiliate links. You can gain insights into how affiliate marketing can drive traffic and sales.

13. Video Marketing Campaign

Video marketing is one of the best digital marketing project topics, and it involves the study of creating a comprehensive video marketing campaign. This includes planning, scripting, shooting, and editing videos tailored to marketing goals. You will also gain skills in distributing videos across multiple platforms, such as social media, websites, and email campaigns, and in measuring engagement and conversion rates.

If you find this interesting, check out these top digital marketing case studies too!