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Engaging in digital marketing projects is essential for aspiring marketers to gain practical experience and enhance their skills. Projects such as SEO optimisation, content creation, website development, and social media marketing provide hands-on exposure to real-world scenarios. Selecting projects that align with current industry trends and personal interests can lead to a more impactful learning experience. Individuals can build a robust portfolio that showcases their expertise to potential employers or clients by undertaking these projects.
Aditya Shastri
Lead Trainer & Head of Learning & Development at IIDE
Updated on: Jan 7, 2025
5 min read
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Are you a marketing student who is struggling to find ideas for digital marketing projects? We have a list of live digital marketing projects that will help you with your struggle to get through finals week!
We understand the stress that comes along with project deadlines and the need to strive for perfection when it comes to any kind of digital marketing project.
PS: For those who are interested in pursuing digital marketing as a career and working on real-life projects, pursuing a digital marketing masters course is a must.
Let’s have a look at some free digital marketing project topics that’ll get you going and give you some inspiration for your project.
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Top 13 Digital Marketing Project Topics to Choose From
Below is the list of topics for anyone who wants to create a project on digital marketing:
1. Web Analytics Report
Source: Google
A web analytics report is one of the best digital marketing project ideas to work on. This will give you hands-on experience with analytics tools and add to your skill set. It will help you understand paid and organic tools and how to apply them to your marketing strategy.
Make a mock page on social media and use Google Analytics to share a report.
Many people wish to learn Google Analytics as well as have an understanding of other digital marketing elements; encouraging them to pursue a digital marketing course in India.
2. SEO Marketing Case Study
Source: Google
The best way to learn SEO or search engine optimisation is through practical learning, and is one of the best digital marketing project ideas to research and learn about. Learn how to drive organic sales to a mock website. You can also look up the top-performing keywords and add these to your strategy. Check out this blog on how to do keyword search.
We highly recommend this short online course on SEO that’ll help your website rank higher and add value to your project.
Did you know? Many students prefer to enrol for a digital marketing course online with placement so that they can add an additional set of skills and work experience once they pass out of college.
3. CRO Marketing Case Study
Source: Smart Insights
CRO or conversion rate optimisation is the systematic process of optimising the number of visitors to your website who take a certain action. This action can be anything from filling out a form, purchasing, sharing personal information, etc.
A CRO marketing strategy case study is one of the best digital marketing project topics for students. To learn more about CRO marketing, check out this in-depth Guide for CRO marketing.
Many students prefer to learn about CRO marketing by actually practising it. This has encouraged them to look for the best online marketing courses to help them perform better on their project.
4. Remarketing
Source: Google
Remarketing using Facebook Analytics is a good digital marketing project for students pursuing their MBA. Remarketing is displaying ads to a user who previously showed interest in your product or service but did not make a conversion. It aims to remind the user of your product or service again.
Remarketing has seen increased conversions over the years, and what better way to actually understand it than to do a live digital marketing project on remarketing?
Google Ads remarketing is a valuable tool for remarketing. Check out some more digital marketing tools here.
Along with remarketing many students also wish to learn other in-demand skills that help them to generate another source of income. This has encouraged them to enrol in free top-paying skills courses and learn the highly demanded skills in the industry.
5. Social Media Strategies for the Aviation Sector
Source: Google
How about a social media strategy for the aviation sector as one of the digital marketing project topics? The hospitality and aviation sectors have taken the worst hit during the pandemic. Hence, this would also add thoughtfulness to your project. Check out this insightful case study on ixigo to understand how to go about it.
You can also check out these 20+ social media strategies for some strategic direction.
6. Understand Budgets and Returns on Investment
As part of this digital marketing project, reach out to companies who are approachable and willing to share their budgets and what kind of returns they expect.
If they have worked on previous projects, they can share some learnings. This report can be quite insightful and impressive.
Bonus Read: Omnichannel Marketing Strategies for E-commerce
7. Online Reputation Management Survey for an Agency
Source: Google
Customer satisfaction is imperative for a company’s growth and sustainability. This is where online reputation management comes into play, as it is how a customer perceives your brand.
ORM is one of the best digital marketing topics for students. Students can reach out to a digital marketing agency and understand how they manage online reputation management by conducting a survey. Today, there are multiple tools available for online reputation management. Understand which ones they use and why it is their preferred choice.
If you’d like to learn more about online reputation management, check out this online reputation management course by IIDE
Many students pursue digital marketing to become certified digital marketers. Pursuing these courses also makes shortlisting a few digital marketing project ideas to work with.
8. Digital Marketing Tools Analysis
Make a mock page. Then design a marketing strategy and understand which tools work best for you. SEMrush and Moz are a few popular SEO tools, HootSuite and SproutSocial are used for social media. Studying and researching these tools can be one of the best digital marketing projects for students.
Once you have the tools and are familiar with the dashboards, you can better understand their pros and cons and which ones are better.
Many people across the world, especially the ones residing in London, want to learn more about these topics, encouraging them to look for digital marketing courses in London.
9. Comparison Between Traditional and Digital Marketing
Source: Google
This is one of the other good digital marketing projects for students to conduct their research. Compare both traditional and digital marketing. Cover digital marketing project topics such as the differences in the target audience, costs, reach, initial investment, measurability, speed, etc.
We recommend that you read this blog on Traditional Marketing vs. Digital marketing for more.
10. YouTube Channel Optimisation
Students can create a digital marketing project focused on optimising a YouTube channel. This includes keyword research for video titles, descriptions, and tags, improving thumbnail designs, and analysing YouTube analytics to increase engagement and subscribers. This digital marketing project can help students learn how to enhance video SEO and increase organic reach on the platform.
11. PPC Campaign Management
PPC Campaign being one of the digital marketing project topics, can help students to learn to design and manage a Pay-Per-Click (PPC) campaign using platforms like Google Ads. You can learn how to set up ad groups, perform keyword research, write compelling ad copy, and analyse campaign performance metrics to optimise for better ROI.
Also Read: SWOT analysis of McDonalds
12. Affiliate Marketing Strategy
As a part of this digital marketing project, students learn to build an affiliate marketing strategy. This includes identifying potential affiliate partners, setting up an affiliate program, creating promotional content, and tracking the performance of affiliate links. You can gain insights into how affiliate marketing can drive traffic and sales.
13. Video Marketing Campaign
Video marketing is one of the best digital marketing project topics, and it involves the study of creating a comprehensive video marketing campaign. This includes planning, scripting, shooting, and editing videos tailored to marketing goals. You will also gain skills in distributing videos across multiple platforms, such as social media, websites, and email campaigns, and in measuring engagement and conversion rates.
If you find this interesting, check out these top digital marketing case studies too!
Top Free Digital Marketing Projects for Students in 2025
1. Blogging Website
The fact that blogging has developed into a respectable career highlights how important it is to provide in-depth information about products and offerings. It justifies that it is one of the best digital marketing projects for students to start their research on. Well-written content is a powerful marketing tool for increased lead generation since it not only educates readers but also fosters customer loyalty and trust. Companies know this and use bloggers and content creators to improve their websites. These experts systematically employ backlinks and keywords to improve the website’s search engine position and general online visibility.
As a part of your digital marketing project, building your blogging website is worthwhile if you want to understand the nuances of improving content and increasing traffic. This will teach you how to use keywords and backlinks efficiently, giving you a hands-on understanding of SEO and how it affects online exposure.
Check out this 20-hour lecture-based short course on SEO to get some insight into how it functions.
Many people across the country, especially the ones residing in Navi Mumbai and South Delhi, are adamant about making a career in the digital marketing realm. This has encouraged them to look for the terms ‘digital marketing courses in navi mumbai’ and ‘digital marketing courses in south delhi’ over the Internet.
2. Creating a Website From Scratch:
Students may practice several tactics in an engaging digital marketing project by creating an intriguing and educational website. The user interface is the main focus, providing an engaging, intuitive, and aesthetically pleasing website. This attracts more people and maintains their interest for extended periods of time. When starting your digital marketing project, think about creating a product website, putting traffic-building tactics into practice, and improving customer happiness.
WordPress is one of the great digital marketing project topics to start for this endeavour, regardless of your background as a developer, blogger, or online retailer. WordPress was first popularised for blogging, but it has now developed into a feature-rich content management system that is used by many people online.
Because of its ease of use, even those without technical experience may utilise it, and it’s an affordable option for developing personal or business websites.
WordPress’s wide selection of plugins, which meet various website demands, is one of its best advantages. These plugins offer flexibility and simplicity of customisation for your digital marketing project, making them useful tools for various company operations.
Check out this 6-hour lecture-based short course on WordPress to get some insight into how it functions.
Do you find this article insightful? Check out our other digital marketing blogs now!
3. Evaluating the Launch of a New Product With Google Double-Click
With the help of DoubleClick Digital Marketing (DDM) being one of the digital marketing project topics, aspiring marketers can develop, oversee, and expand high-impact digital marketing campaigns more efficiently.
DDM combines top-notch tools to assist purchasers in managing comprehensive campaigns across various channels. DDM’s advantages consist of the following:
- Precise targeting: It assists in focusing on the correct demographic, guaranteeing that the individuals most likely to be interested in your good or service see your advertisements.
- Campaigns that are Optimised: DDM makes it possible to optimise digital advertising campaigns, which save costs and improve outcomes.
- Data-Driven Insights: DDM uses data to extract insightful information that helps marketers make decisions and tweak their digital marketing tactics.
4. Client Contentment for an Online Marketing Firm
Another interesting strategy for Customer Satisfaction with a Digital Marketing Agency in a student-led digital marketing project may be developing a feedback system.
Provide a platform that makes it simple for customers to comment on the efficacy of different marketing tactics. For example, you might create an easy-to-use feedback form for clients to submit their experiences and preferences on the agency’s website. In addition to giving insightful information on client satisfaction, this offers clients a direct way to voice their thoughts about the agency’s digital marketing initiatives.
People across the country, especially the ones residing in Meerut, are growing interested in learning more about online marketing and its benefits. For this reason, they look for the best digital marketing courses in meerut.
5. Exploring User Preferences for Discount Code Campaigns
In a digital marketing project for students, looking into discount codes proved exciting and educational. These digital tools are like advertising wizards, not only increasing revenue and client loyalty but also helping to establish a brand. Behind the scenes, these discounts’ use data has become an invaluable resource for AI-powered e-commerce algorithms, essential in anticipating customer behaviour.
As part of your study, one exciting route to investigate is gathering data from various firms. Learn how they strategically distribute coupons, calculate the return on investment associated with lower pricing, and discover how these firms use coupon data to get useful insights. For example, you may investigate a well-known electronics firm to see firsthand how their coupon techniques influence client purchases, offering a hands-on view into the multidimensional impact of coupons in the area of digital marketing.
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Aditya Shastri
Lead Trainer & Head of Learning & Development at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.