12 Amazing Benefits of Digital Marketing In Dubai

Are you curious about why digital marketing is so hyped in today’s time? Do you want to know what are the Benefits of digital marketing in Dubai? Then this blog is here for your help. In this blog, we have listed all the benefits of digital marketing in Dubai.

So before diving into the benefits of digital marketing in Dubai first let’s understand what digital marketing is.

What is Digital Marketing? 

Digital marketing means advertising / marketing your brand i.e products & services you provide to your ideal target audience to convert them into your potential customers with the use of various digital means (online channels) irrespective of their location i.e. globally.

We all know that internet usage is increasing day by day around the globe. And that is turning everything into digital be it shopping, learning, etc. You name it and you can find it online and buy it in the comfort of your home or from any place in the world. To make this possible and satisfy your customer base all around the world brands need to do digital marketing. 

This is just the start, in the future digital marketing is going to grow tremendously. The scope of digital marketing will make you understand its growth in the near future.

Now let us get started with the Benefits of Digital Marketing In Dubai.

Karan Shah - Founder and CEO at IIDE

Karan Shah

Founder and CEO at IIDE

Updated on: Sep 6, 2024

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Frequently Asked Questions

Yes, choosing digital marketing as a career in Dubai is a good decision. UAE is the largest market for internet marketing so there is confirmed growth and scope of digital marketing in Dubai.

Top 5 benefits of digital marketing :

  • Global reach
  • Cost Effective
  • Analytics
  • Helps in engaging with customers at every stage
  • Detailed Targeting

Digital marketer earns around AED 177105/yearly on average. Salary differs on your experience and the industry you work in.

To be a successful digital marketer you need skills like :

  • Search Engine Optimisation (SEO)
  • Facebook & Instagram Ads
  • Designing & Editing
  • Content Marketing
  • WordPress
  • Search Engine Marketing (SEM), etc

This year we have noticed that a lot of companies have started using and experimenting with Augmented Reality (AR), Virtual Reality (VR), etc., which have become some of the latest and most demanded digital marketing trends in Dubai.

One of the most important strategies that every business has to resort to is content writing. Companies have to use this strategy to localize their content according to the audience residing in the country so that the audience can resonate the business and their products.

Karan Shah - Founder and CEO at IIDE

Karan Shah

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Founder and CEO at IIDE

Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.

His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.

To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).