10 Essential Digital Marketing Skills In Dubai

Updated on: Sep 21, 2023
digital marketing skills in dubai - Featured Image

Are you keen to start your career in digital marketing? And searching which are the in-demand digital marketing skills in Dubai for freshers and working professionals?

We are sure you might have many more questions in your mind regarding digital marketing. But don’t worry we are here to help you.

In this blog, you will find answers to all your questions regarding digital marketing skills in Dubai and understand how these skills are the future.  Now to explain in short digital marketing means promoting and advertising your business online via digital channels to your global audience.

So without any further ado let’s start with 10 essential digital marketing skills in Dubai.

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Top Digital Marketing Skills in Dubai that you need to learn.

1. Search Engine Optimization 

digital marketing skills in dubai - seo image

Source – TIC digital marketing.com

SEO is the primary and in-demand skill to be a successful digital marketer. SEO Skills are inclusive of on-page, off-page & technical SEO skills. One learning SEO should be skilled in all 3.

 On-page SEO consists of keyword research, keyword placements, writing blogs, etc.

 Off-page SEO consists of collecting backlinks from a neutral website with good domain authority & relevance to your business. 

Technical SEO means keeping a check on the website if it is secure, easy to load & google as well as user-friendly.

2. Social Media 

digital marketing skills in dubai - social media image

Source – Arab

If you want to become a digital marketer then being skilled and having knowledge about social media is a must. Algorithms of social media i.e Facebook, Instagram, LinkedIn, and Snapchat keep on changing. So staying updated with the latest algorithms and trends is very important to survive on social media platforms. 

You should be able to select which platform is best for your brand & have a presence in order to connect and reach out to your audience. Social media skills help you stay in front of your target audience 24/7 through ads, posts, reels, etc. you should be skilled and smart enough to use it for your benefit.

3. Data Analytics 

Digital marketing skills in dubai - data analysis

Source – 200lab Education

Data analytics is very important in digital marketing. As everything is online you can collect data from various sources to analyse your performance. Data analytics means you should know about the benchmark and standard measures in your field to which you can compare your performances and get an idea of where are you performing well and where can you make changes and grow.

4. Content Marketing/Writing 

Digital marketing skills in dubai - content marketing

Source – Asset Digital Communications

Content writing and marketing is the best way to connect with your audience. Writing content that is relevant to your brand and easy for your audience to understand is very important. A digital marketer should know which words or phrases would attract their ideal audience and should use catchy lines and words and make their content more relevant so that the audience can trust them.

5. Basic Designing & Video Editing 

digital marketing skills in dubai - designing image

Source – allstarsdigital.in

Along with content writing skills you also have basic and primary skills in designing. Basic designing skills help in making ad creatives and posts. Content is secondary but the primary thing that helps to attract customers is the graphics or design of the post. A digital marketer should know how to make basic posts because at the start it is not possible for the digital marketer to hire different people to do all the stuff.

Now with content writing and designing it is also important for you to have basic video editing knowledge. Now video editing comes under the designing part itself. The main aim is to make your presence more attractive and easy for your audience to understand. As we all know, nowadays people prefer watching videos rather than reading any long ad creative. Along with some trendy music and editing it manages to hook the customer till the end of the video. 

6. Strategic Planning 

Strategic planning is very important in any field and especially in digital marketing where you have so many options to choose from. Planning strategically on which online channels and tactics to use is very essential so you don’t waste your time and do not exceed your budget limit. planning an effective marketing strategy helps in achieving all your business goals.

7. Communication skills 

Communication skill is also one of the most important skills that a digital marketer should have. You should know how to communicate with your customers so recognise their problems work on them and offer them the best solution. With your communication skills, you can also identify if your customer is satisfied with your product or if they trust your brand. Basically, communication helps to stay connected with your customers.

8. Adaptability 

Adaptability skill is a must for every digital marketer. As we know the digital marketing field is growing rapidly and it keeps on changing every other day. So if you want to be a successful digital marketer you should be adaptable and ready to accept the changes. If you don‚Äôt update yourself and your business to changing algorithms in the field of digital marketing then you won’t be able to survive in the market.

9. Problem-solving 

digital marketing skills in dubai - problem solving image

Source – Sanctus training.co.uk

As mentioned earlier digital marketing is a field that keeps on changing so it may create different problems every day with your work pattern. So instead of cribbing on the problems, you should have a problem-solving attitude and focus on how to solve them. 

10. Leadership 

This is one skill that you need to have no matter which field or industry you work in. You should be a good leader and support and guide your team in the process. There is a quote that says –¬†

A leader is one who knows the way, goes the way, and shows the way.

This quote says it all about what a good leader should do.

Career in digital marketing in Dubai

Here are a few careers that you can pursue once you excel in the above skills.

Roles in Digital Marketing Salary
SEO Manager AED 6,959 per month
Social Media Manager AED 5,270 per month
Content Marketer AED 4,626 per month
Email Marketing AED 4,099 per month
Web Developer AED 4,107 per month

1. SEO manager 

As an SEO Manager, your role will be to optimize a company’s site by understanding its needs and making it user-friendly. This will help you to rank your customer’s website on the top of Google’s search engine result page (SERP) in an organic way.

The other roles of an SEO manager include the optimization of blogs as well as collecting backlinks from websites that are relevant to your brand.

2. Social media manager 

Thousands of brands make use of social media platforms as a means to promote their products and services. As a social media manger your role will include the following:

  • Keep track of the content posted on social media platforms ensuring that the content posted is relevant to their customers so that they are connected with their brand.
  • Constantly check the analysis which will provide the metrics to help increase engagement with your target audience.
  • Always be available for your customers on these platforms whenever they need you.

3. Content Marketer 

Content marketing involves creating compelling content about a business and its products and services. These can be done in various formats such as blogs, ad creatives, etc. As a content marketer, your role will involve:

  • Write simple content and avoid the use of jargon to make it easier for the audience to understand your content.
  • Create relevant content that helps to define your brand properly.
  • Create content keeping in mind the different segments of your target audience so that connection on a personal level i possible.
  • Create content that answers customer’s queries and solves their problems.

4. E-mail Marketing

Email marketing involves performing promotional activities for a company’s products and services by sending emails to potential customers.

This type of marketing assists in connecting with new people who can eventually convert into customers. You can also use emails to update your customers about any changes or introduction of a new product or service.

New customers can be attracted by sending sale/discount emails.

5. Web Developer 

Web development has a very important role in digital marketing because it is the website that represents the brand to your audience. The website is the place where people can scroll through the products and buy the ones that they like.

As a web developer, you will have to make sure that the website loads fast, and make sure that the website is made user-friendly. You will have to deal with coding and make sure that these codes are placed correctly so that you can collect and trace data.

If you are interested in learning our online tools then you should consider investing in our digital marketing courses. Check out what our students have to say and make a wise decision.


Types of Digital Marketing Tools  

There are various tools in digital marketing that help you make your work easy as a digital marketer. Some of them are mentioned below.

1. Google Analytics 

digital marketing skills in dubai - google analytics logo Source – Techwyse

Google Analytics is a free tool provided by Google itself. This tool has all the data from your websites and various social media platforms. And according to that data, they make a report that helps you understand the insights of your business.

With the help of this tool, you can see which page of your website works well, and where you can make changes. This tool basically helps you to understand the performance of your business and places where you can make improvements.

2. Google Ads 

digital marketing skills in dubai - google ads logo Source – kindpng.com

Google ads is the tool provided by Google itself. It helps you to advertise your business on Google SERP. You can bid for your ad to be on the spot you wish and google will charge you according to the impressions on your ad. 

3. Keywords Everywhere 


digital marketing skills in dubai - keywords everywhere logo

Source Рkeywords everywhere 

Keywords are very important in SEO. Keywords everywhere have both free and paid chrome extensions. Keywords everywhere help you to find the related keywords that your audience uses to search things on google. And this helps to optimise those keywords and use them accordingly so it helps you to rank. 

4. Yoast 

digital marketing skills in dubai - yoast logo

Source – wpsmackdown.com

Yoast is the tool that helps you optimise your SEO content. Yoast has both free and premium versions.  Yoast provides reports on your SEO content, is your content SEO optimised, frequency of the keywords used in the content. It also recommends placements where you can add keywords to make it more SEO-optimised.

5. Canva 

digital marketing skills in dubai - canva logo

Source – betterteam.com

Canva tool is a very useful app/tool that helps you in basic designing and video editing. Canva has both free and paid versions. Graphics in canva helps you to make creative and eye-catching posts and videos to attract your audience.

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Frequently Asked Questions

Q. Which field is best in digital marketing?

A. Digital marketing is booming as a field globally. There are various job roles in digital marketing, the job role of Search Engine Optimizer (SEO) is in much demand as it organically grows your business without spending money, only on the base of your content and website.

Q. Is digital marketing a flexible job?

A. As digital marketing is totally based online, if you opt to become a digital marketing freelancer you can work anytime from anywhere and everywhere without any time constraints.

Q. How much does a digital marketer earn in Dubai?

A. Digital marketers in Dubai can earn an average of 260,000 AED with the least experience of 2 years. Earning changes from experience, job role, and industry you choose to work in. If you have any doubts you can check the Digital Marketing Skills in Dubai Salary blog.

Q. How can I learn digital marketing in Dubai?

A. There are many digital marketing courses in Dubai online and offline globally. You can learn digital marketing from various websites for free as well as paid. There are many options available with self-paced at affordable rates. 

Q. What digital marketing strategies are adopted in Dubai?

A. Some of the most trending strategies that are being used in Dubai are AR(Augmented Reality) and VR(Virtual Reality), content marketing, SEO and SEM, and much more.

Q. What are the most popular digital marketing trends in Dubai?

A. Some of the most popular digital marketing trends that are prevailing in Dubai are video content, voice marketing, artificial intelligence, chatbots, etc.


Above mentioned are the in-demand Digital Marketing Skills In Dubai. If you want to make your work easy by learning the tools mentioned above you can check out our Professional Certification in Digital Marketing and Strategy and Advanced Certification in Digital Marketing in which all these tools are taught and help you understand digital marketing much better. 

Thank you for taking out time and read this blog. Hope this blog solves all your doubts and questions about Digital Marketing Skills In Dubai. If you still have any queries regarding digital marketing you can put them in the comment section below, and we will try and clear them. If you have any suggestions do write them below.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Gyamar

    I like how you describe the essential skills for digital marketers. It was a lovely read. Thanks for the share.

  2. Shruti Sadani

    I really appreciate your efforts, this blog has very valuable content . it’s absolutely amazing,gives information ab about what skills we need to be a digital marketer.
    Thank you for providing this kind of information.


    Brilliant job! Thanks for sharing terrific information about digital marketing.
    Enjoyed a lot

  4. Mohabbat Khan

    I really enjoyed your blog! Great job! You pretty much encompassed all aspects of digital marketing benefits! Thanks for sharing this post.

  5. Mohabbat Khan

    Thank you so much for this amazing blog. I really enjoy this because you give each and every detail about digital marketing skills in Dubai. Really appreciate your effort. Keep it up.


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