10 Essential Digital Marketing Skills In Dubai

Updated on: Sep 21, 2022
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Are you keen to start your career in digital marketing? And searching which are the in-demand digital marketing skills in Dubai?

We are sure you might have many more questions in your mind regarding digital marketing. But don’t worry we are here to help you.

In this blog, you will find answers to all your question regarding digital marketing skills in Dubai.  Now to explain in short digital marketing means promoting and advertising your business online via digital channels to your global audience.

So without any further ado let’s start with 10 essential digital marketing skills in Dubai.

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Skills You Need to learn to be a Digital Marketer

1. Search Engine Optimization – 

digital marketing skills in dubai - seo image

Source – TIC digital marketing.com

SEO is the primary and in-demand skill to be a successful digital marketer. SEO Skills are inclusive of on-page, off-page & technical SEO skills. One learning SEO should be skilled in all 3.

 On-page SEO consists of keyword research, keyword placements, writing blogs, etc.

 Off-page SEO consists of collecting backlinks from a neutral website with good domain authority & relevance to your business. 

Technical SEO means keeping a check on the website if it is secure, easy to load & google as well as user-friendly.

You can learn all 3 in Best Online SEO Course with Industry Certification | IIDE

2. Social Media –

digital marketing skills in dubai - social media image

Source – Arab

If you want to become a digital marketer then being skilled and having knowledge about social media is a must. Algorithms of social media i.e Facebook, Instagram, LinkedIn, and Snapchat keep on changing. So staying updated with the latest algorithms and trends is very important to survive on social media platforms. 

You should be able to select which platform is best for your brand & have a presence in order to connect and reach out to your audience. Social media skills help you stay in front of your target audience 24/7 through ads, posts, reels, etc. you should be skilled and smart enough to use it for your benefit.

You can master this skill by learning Best Social Media Marketing Course with Certification | IIDE

3. Data Analytics – 

Digital marketing skills in dubai - data analysis

Source – 200lab Education

Data analytics is very important in digital marketing. As everything is online you can collect data from various sources to analyse your performance. Data analytics means you should know about the benchmark and standard measures in your field to which you can compare your performances and get an idea of where are you performing well and where can you make changes and grow.

Best Google Analytics Course Online with Certification | IIDE learning this makes it easy to do data analytics.

4. Content Marketing/Writing –

Digital marketing skills in dubai - content marketing

Source – Asset Digital Communications

Content writing and marketing is the best way to connect with your audience. Writing content that is relevant to your brand and easy for your audience to understand is very important. A digital marketer should know which words or phrases would attract their ideal audience and should use catchy lines and words and make their content more relevant so that the audience can trust them.

Best Content Marketing Course Online with Certification | IIDE and Best Copywriting Course Online with Certification | IIDE helps you write relevant & interesting content.

5. Basic Designing & Video Editing –

digital marketing skills in dubai - designing image

Source – allstarsdigital.in

Along with content writing skills you also have basic and primary skills in designing. Basic designing skills help in making ad creatives and posts. Content is secondary but the primary thing that helps to attract customers is the graphics or design of the post. A digital marketer should know how to make basic posts because at the start it is not possible for the digital marketer to hire different people to do all the stuff.

Now with content writing and designing it is also important for you to have basic video editing knowledge. Now video editing comes under the designing part itself. The main aim is to make your presence more attractive and easy for your audience to understand. As we all know, nowadays people prefer watching videos rather than reading any long ad creative. Along with some trendy music and editing it manages to hook the customer till the end of the video. 

#1 Online Ad Designing Course with Certification | IIDE helps in making your ads more visually right.

6. Strategic Planning – 

Strategic planning is very important in any field and especially in digital marketing where you have so many options to choose from. Planning strategically on which online channels and tactics to use is very essential so you don’t waste your time and do not exceed your budget limit. planning an effective marketing strategy helps in achieving all your business goals.

7. Communication skills – 

Communication skill is also one of the most important skills that a digital marketer should have. You should know how to communicate with your customers so recognise their problems and work on them and offer them the best solution. With your communication skills, you can also identify if your customer is satisfied with your product or if they trust your brand. Basically, communication helps to stay connected with your customers.

8. Adaptability – 

Adaptability skill is a must for every digital marketer. As we know that digital marketing field is growing rapidly and it keeps on changing every other day. So if you want to be a successful digital marketer you should be adaptable and ready to accept the changes. If you don’t update yourself and your business to changing algorithms in the field of digital marketing then you won’t be able to survive in the market.

9. Problem-solving –

digital marketing skills in dubai - problem solving image

Source – Sanctus training.co.uk

As mentioned earlier digital marketing is a field that keeps on changing so it may create different problems every day with your work pattern. So instead of cribbing on the problems, you should have a problem-solving attitude and focus on how to solve them. 

10. Leadership – 

This is one skill that you need to have no matter which field or industry you work in. You should be a good leader and support and guide your team in the process. There is a quote that says – 

A leader is one who knows the way, goes the way and shows the way.

This quote says it all about what a good leader should do.

Types of Digital Marketing Tools  

There are various tools in digital marketing that help you make your work easy as a digital marketer. Some of them are mentioned below.

1. Google Analytics –

digital marketing skills in dubai - google analytics logo Source – Techwyse

Google Analytics is a free tool provided by Google itself. This tool has all the data from your websites and various social media platforms. And according to that data, they make a report that helps you understand the insights of your business. With the help of this tool, you can see which page of your website works well, and where you can make changes. This tool basically helps you to understand the performance of your business and places where you can make improvements.

2. Google Ads – 

digital marketing skills in dubai - google ads logo Source – kindpng.com

Google ads is the tool provided by Google itself. It helps you to advertise your business on Google SERP. You can bid for your ad to be on the spot you wish and google will charge you according to the impressions on your ad. 

3. Keywords Everywhere – 


digital marketing skills in dubai - keywords everywhere logo

Source – keywords everywhere 

Keywords are very important in SEO. Keywords everywhere have both free and paid chrome extensions. Keywords everywhere help you to find the related keywords that your audience uses to search things on google. And this helps to optimise those keywords and use them accordingly so it helps you to rank. 

4. Yoast – 

digital marketing skills in dubai - yoast logo

Source – wpsmackdown.com

Yoast is the tool that helps you optimise your SEO content. Yoast has both free and premium versions.  Yoast provides reports on your SEO content, is your content SEO optimised, frequency of the keywords used in the content. It also recommends placements where you can add keywords to make it more SEO-optimised.

5. Canva – 

digital marketing skills in dubai - canva logo

Source – betterteam.com

Canva tool is a very useful app/tool that helps you in basic designing and video editing. Canva has both free and paid versions. Graphics in canva helps you to make creative and eye-catching posts and videos to attract your audience.

Digital Marketing Courses in Delhi - masterclass

Frequently Asked Questions

Q. Which field is best in digital marketing?

A. Digital marketing is booming as a field globally. There are various job roles in digital marketing, the job role of Search Engine Optimizer (SEO) is in much demand as it organically grows your business without spending money. Only on the base of your content and website.

Q. Is digital marketing a flexible job?

A. As digital marketing is totally based online, if you opt to become a digital marketing freelancer you can work anytime from anywhere and everywhere without any time constraints.

Q. How much does a digital marketer earn in Dubai?

A. Digital marketers in Dubai can earn an average of 260,000 AED with the least experience of 2 years. Earning changes from experience, job role and industry you choose to work in. If you have any doubts you can check Digital Marketing Salary In UAE blog.

Q. How can I learn SEO?

A. There are many online/ offline courses available globally. You can learn SEO from various websites for free as well as paid. There are many options available with self-paced at affordable rates. We have recommended some certification courses in the blog above.


Above mentioned are the in-demand Digital Marketing Skills In Dubai. If you want to make your work easy by learning the tools mentioned above you can check out Online Digital Marketing Courses and MBA in Digital Marketing in which all these tools are taught and help you understand digital marketing much better. 

Thank you for taking out time and reading this blog. Hope this blog solves all your doubts and questions about Digital Marketing Skills In Dubai. If you still have any queries regarding digital marketing you can put them in the comment section below, and we would try and clear them. If you have any suggestions do write them below.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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