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Colorbar Cosmetics Pvt. Ltd. is one of the leading beauty brands in India and across the globe. Starting off as a pet project of the director of Modi Enterprises, Samir Modi, the brand didn’t perform well till 2010. That is when Modi took matters into his own hands and changed the growth strategy of the brand.
Today, Colorbar which started selling cosmetics from a standalone store in Chandigarh is operating out of 1300 shop-in-shops and 100 brand stores. Colorbar has come a long way and has not just established itself as a trustable name in the Indian market but also emits an international look and feel through its extensive lineup of products.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Dec 4, 2024
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.