Name: Colorbar's Marketing Strategy And Case Study PPT | IIDE
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<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Previously, we discussed the </span><a href="https://iide.co/presentations/marketing-case-study-of-levis/"><span style="font-weight: 400;">intensive marketing strategy of Levi’s</span></a><span style="font-weight: 400;">, the world’s most iconic clothing brand and the pioneer of blue jeans. In this case study, we’ll be explaining, in brief, the idealogy, persona, and marketing strategies followed by Colorbar, one of the leading manufacturers of cosmetics in India.</span></p><p><span style="font-weight: 400;">In order to understand the </span><b>Marketing Strategy of Colorbar Cosmetics Pvt. Ltd</b><span style="font-weight: 400;">, our students from the </span><b>PGPDM batch of June ‘21,</b><span style="font-weight: 400;"> Anusha Pandey, Aishwarya Dhadke, and Chirag Somaya made a comprehensive analysis of the brand’s online presence, problems faced, and campaign strategy to overcome such problems and media planning. Before we take a deeper dive into the research, let us understand a bit more about the company.</span></p></div></div><div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">About Colorbar&nbsp;</span></h2><p><img fetchpriority="high" decoding="async" class="wp-image-309410 aligncenter" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872191554-9900a09b59479e887ab5add8b1369b38.webp" alt="Colorbar's Marketing Strategy 1" width="601" height="327" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/07/Colorbars-Marketing-Strategy-1.jpgw3.webp 601w, https://iide.co/wp-content/uploads/2022/07/Colorbars-Marketing-Strategy-1-480x261.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 601px, 100vw"></p><p><span style="font-weight: 400;">Colorbar Cosmetics Pvt. Ltd. is one of the leading beauty brands in India and across the globe. Starting off as a pet project of the director of Modi Enterprises, Samir Modi, the brand didn’t perform well till 2010. That is when Modi took matters into his own hands and changed the growth strategy of the brand.&nbsp;</span></p><p><span style="font-weight: 400;">Today, Colorbar which started selling cosmetics from a standalone store in Chandigarh is operating out of 1300 </span><a href="https://www.moneycontrol.com/news/trends/features/storyboard18-only-20-of-our-business-comes-from-online-channels-colorbars-samir-modi-7931911.html" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">shop-in-shops</span></a><span style="font-weight: 400;"> and 100 brand stores. Colorbar has come a long way and has not just established itself as a trustable name in the Indian market but also emits an international look and feel through its extensive lineup of products.&nbsp;</span></p><p><span style="font-weight: 400;">The brand </span><a href="https://www.colorbarcosmetics.com/pages/about-us" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">believes</span></a><span style="font-weight: 400;"> in gender neutrality and that everyone has the birthright to express themselves in their own way and their cruelty-free product range caters to this idealogy. Colorbar believes that change is the only constant and challenges themselves and the traditional beauty norms that are present in the industry. It is this forward-thinking and the urge to grow beyond the lines that helped the brand secure two Guinness World Records.</span></p><p><span style="font-weight: 400;">Now, let us move on to the market research and analysis of Colorbar Cosmetics Pvt. Ltd.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2 style="padding-bottom: 0px;">Download the complete Colorbar Case Study PPT here.</h2></div></div><div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">Research &amp; Analysis of Colorbar</span></h2><p><img decoding="async" class="aligncenter wp-image-309411 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872191572-75af36dd8d764ec240438fe5207013cf.webp" alt="Colorbar's Marketing Startegy 2" width="712" height="394" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/07/Colorbars-Marketing-Startegy-2.jpgw3.webp 712w, https://iide.co/wp-content/uploads/2022/07/Colorbars-Marketing-Startegy-2-480x266.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 712px, 100vw"></p><p><span style="font-weight: 400;">The student team conducted a brand audit for Colorbar to get a transparent image of the brand’s standing in the current cosmetics market in India. This audit is a compilation of primary research (survey reports through interviews) and secondary sources (media publications, research papers, and articles.)</span></p><h3><span style="font-weight: 400;">Target Audience&nbsp;</span></h3><p><span style="font-weight: 400;">Keeping in mind the rising number of women entering the corporate environment clubbed with globalization and liberation of the Indian mindset, Colorbar has focused its attention on the target demographic of modern millennials who are willing to allocate a considerable part of their purchasing power to popular fashion and beauty trends.&nbsp;</span></p><p><span style="font-weight: 400;">This target demographic includes women between the ages of 20-45. Out of this audience, the majority are working professionals, makeup enthusiasts and homemakers who are rediscovering their love for fashion and beauty culture with the help of social media.</span></p><h3><span style="font-weight: 400;">Competitor Analysis</span></h3><p><span style="font-weight: 400;">Colorbar presents itself as a premium and innovative brand that provides international quality and variety through its products. In the Indian market, Colorbar competes with makeup veterans, Lakme and draws inspiration from fellow Indian beauty startup, Sugar Cosmetics.</span></p><h3><span style="font-weight: 400;">Problem/Opportunity Statement</span></h3><p><img decoding="async" class="aligncenter wp-image-309435 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872192488-c82e99a721a2220cc44f766a46ad00b2.webp" alt="Colorbar's Marketing Startegy - 11" width="658" height="373" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/07/Colorbars-Marketing-Startegy-11.jpgw3.webp 658w, https://iide.co/wp-content/uploads/2022/07/Colorbars-Marketing-Startegy-11-480x272.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 658px, 100vw"></p><p><span style="font-weight: 400;">Colorbar prides itself on providing an international product appeal and shopping experience where the consumer can rediscover their love for makeup and be pampered all under one roof. The brand provides this experience for an affordable price while maintaining inclusivity with sustainably sourced ingredients and the philosophy of having a “color for everyone.” Colorbar’s Samir Modi aims to bring the Colorbar experience online for a boost in sales by hopping onto major beauty trends.&nbsp;</span></p><p><span style="font-weight: 400;">The consumer base that the brand is targeting is digitally aware, and informed, and spends a majority of their time online. Unlike their counterparts, they read about what goes into the products that they intend to use. They are concerned that the packaging is eco-friendly and even the brand’s take on modern issues. These consumers are more inclined towards quality, and online presence and often sway in the direction of emerging trends when it comes to beauty and fashion.</span></p><p><span style="font-weight: 400;">Our student team has successfully identified the meeting point for the brand’s goals and the consumer’s desires in the beauty segment. After a thorough analyzing of the same, they have come up with a campaign idea to boost Colorbar’s position in the Indian market.</span></p></div></div>

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<p>Colorbar Cosmetics Pvt. Ltd. is one of the leading beauty brands in India and across the globe. Starting off as a pet project of the director of Modi Enterprises, Samir Modi, the brand didn’t perform well till 2010. That is when Modi took matters into his own hands and changed the growth strategy of the brand.</p><p>Today, Colorbar which started selling cosmetics from a standalone store in Chandigarh is operating out of 1300 shop-in-shops and 100 brand stores. Colorbar has come a long way and has not just established itself as a trustable name in the Indian market but also emits an international look and feel through its extensive lineup of products.</p>

<div class="raw-html-embed"><h1>Comprehensive Analysis of Colorbar’s Marketing Strategy – Affordable Luxury Brand on the rise</h1></div>

Comprehensive Analysis of Colorbar’s Marketing Strategy – Affordable Luxury Brand on the rise

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