Many established brands and companies prefer outsourcing their digital marketing efforts as building an in-house digital marketing team can be very costly. But every digital marketing agency focuses on bagging the biggest fish in the market with big marketing budgets.

But what about the upcoming ventures, small and medium-sized businesses? How do they plan and implement digital marketing strategies and yield returns?

Startups and small businesses are smaller in terms of volume and for such companies every 100 Rupee of investment counts.
In our guide for ‘how to plan digital marketing strategies for small and medium-sized businesses’, we focus on how to get the most from a limited marketing budget. For that, it is important to understand how sales funnel works online.

 

How small and medium businesses should plan Digital Marketing strategies

Steps for small and medium-sized business to plan digital marketing strategies:

  1. Plan

Depending on the nature of your business, you should select the most suitable platforms for implementing your digital marketing strategies. If you are a B2C company, you should focus on social media marketing and remarketing. You can also learn social media marketing with us in just 5 days.

If you are a B2B company, you need to list your business at various networks and master your search engine presence. That means you should learn more about search engine marketing. That’s a different ball game altogether.

However, it’s important to plan well as execution may change from time to time due digital marketing’s everchanging nature.

  1. Generate Leads

What is a lead? A lead is basically a piece of first end information like name, number and email address which users submit on your website or advertisements through various portals. A collection of these leads serves your company as a database of potential customers.

You can generate quality leads through social media marketing (advertising on social media), search engine marketing (advertising on Google), email marketing and content marketing (blogging).

These leads will allow you to reach your potential customers and convert them into sales.

  1. Improve Conversions

A conversion is basically making a user take the desired action. The desired action could be downloading a free e-book or purchasing a product, when a lead takes this course of action he/she is then referred to as a conversion.

Unfortunately, most marketers aren’t tracking their conversions effectively. In order to improve your conversion rates, you have to actually know what your conversion rate is, to begin with!

And, to do that, you need efficient conversion tracking tools in place. Google is known to be one of the best platforms to track your conversions.

  1. Repeat Business

Repeat Business focuses on retargeting. Re-target those customers who have an intent to buy your product. Amazon.in and Flipkart have been some of the top practitioners of repeating their business since a lot of time.

If you wish to gain insights about retargeting and remarketing, you can read about it on our blog. This practice will help you increase your online business presence.

It is imperative for every company to stay in touch with their customers as it ensures their return on their website or store. We suggest you embrace this method and follow up with your customers, take their feedback and even give them offers to increase their loyalty towards your company.

  1. Increase your revenue

Lastly, what matters the most is sales. If you wish to increase the sales of your company, you need to understand the importance of a visually appealing e-commerce website, as it is the foundation for the success of your business.

The minute you invest in the UI/UX of your e-commerce website you will not only notice a hike in your revenue but also an improvement in the user’s experience on your website.

Conclusion:

Implement these 5 steps to your digital marketing plan and it will work quite successfully. However, if you find it difficult to master these practices and wish to outsource your digital marketing efforts, you should give Social Beat, a budget-friendly digital marketing agency in Mumbai a try.