How to plan Digital Marketing Strategies for small and medium businesses

It is obvious for huge companies and brands to outsource Digital Marketing to agencies. Similarly, every digital marketing agency focuses on big businesses, big brands and big spenders. But what about the upcoming ventures, small and medium sized businesses? Can’t they plan and implement digital marketing strategies and yield returns?

It is natural on the bloggers’ side to write about huge and bug budget campaigns. People write really fascinating case studies and users like us would be naturally drawn to such big brands. However, startups and small businesses are smaller in terms of volume. And hence, for such companies every 100 Rupee of investment counts.

In our guide for ‘how to plan digital marketing strategies for small and medium sized ‘ shall focus on how to get the most from the limited marketing budget. For that, it is important to understand how sales funnel works online.

How small and medium businesses should plan Digital Marketing strategies

Steps for small and medium sized business to plan digital marketing strategies:

1. Plan

Depending upon the nature of your business, you should select the most suitable platforms for implementing your digital marketing company. If you are Business to Customer a B2C company, you should focus a lot on social media marketing and remarketing. Learn with us how to do social media marketing.

If you are a B2B company, you need to list your business at various networks and master your search engine presence. That means, you should learn more about search engine marketing. That’s a different ball game altogether.

However, it’s important to plan well as execution may change time to time due it digital marketing’s nature of being real time.

2. Generate Leads

What are leads? A lead is basically first end information like name, number and email address which users submit on your website or advertisement on various portals. Any business needs database of potential customers.

Through social media marketing (advertising on social media), search engine marketing (advertising on Google), email marketing and Content marketing (blogging) you can generate quality leads.

These leads shall allow you to reach to potential customers and convert them into sales.

3. Improve Conversions

Conversion is basically making a user take the desired action.

May it be downloading a free e-book or purchasing a product, it is a conversion. Unfortunately, most marketers aren’t tracking their conversions effectively.

In order to improve your conversion rates, you have to actually know what your conversion rate is, to begin with!

And, to do that, you need fantastic conversion tracking in place. Apparently, Google is the best platform to track conversions.


4. Repeat Business


Repeat Business focuses on retargeting. Re-target those customers who have an intent to buy your product. Apparently, and Flipkart have been repeating their business since a lot of time.

You can a lot about retargeting and remarketing with our research on it. It will help you increase your online business presence.

Follow up with your customers, take some feedback, give them offers but be in touch with them.


5. Increase your revenue


Lastly, what matters the most is sales. Your website needs to have a user-friendly E-Commerce Portal or an easy Purchase Gate Way. Users would love to see the details of the product they are purchasing.

If you can improve the user experience, you can increase your revenue by manifolds.



Follow these 5 steps and you can implement your digital marketing plan quite successfully.