Case Study: Flipkart’s Marketing Strategy & Campaigns

About Flipkart

 marketing strategy of flipkart

Flipkart is an E-commerce website, founded by Sachin Bansal and Binny Bansal in 2007. When Flipkart was launched, initially the aim was to sell books before expanding into other product categories such as consumer electronics, fashion, home essentials & groceries, and lifestyle products. In March 2017, Flipkart held a 39.5% market share of India’s e-commerce industry. In August 2018, U.S.-based retail chain Walmart acquired an 81% controlling stake in Flipkart for US $ 16 billion, valuing it at $20 billion.

Flipkart is India’s answer to Amazon. Flipkart is one of the most visited E-Commerce Websites and just like Amazon, the company has rapidly become one of India’s original unicorns. The company is now owned by Walmart and is one of India’s huge success stories.

Let’s look at the marketing strategy of Flipkart.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.