Digital marketing has got quite the buzz today and for all the right reasons. In this blog, we will briefly look at why you should learn digital marketing as a student or a working professional along with a list of the top 10 resources to learn digital marketing from.
Here’s a quick introduction to digital marketing if you aren’t familiar with it. Digital marketing is the act of promoting a business’s products or services on the Internet such as social media, search engines, emails, SMS, and more.
It is one of the most important wings under the marketing umbrella and is growing exponentially due to the great opportunities it brings.
Learn more about digital marketing in 45 minutes with this Free Digital Marketing Masterclass.
Why is learning digital marketing important today?
So, why is digital marketing so important today for students and professionals? With the rising scope of digital marketing all over the world, the need for digital marketers is also increasing.
Companies are looking for fresh talents who are well versed in digital marketing. Secondly, the world is moving towards digitalization. Hence, a few years down the line, every individual will have to be digitally able to survive in the market.
Thus, whether you want to build a career in this field or just upskill yourself to keep up with the trends, it’s always a good idea to learn digital marketing. Before we move on to the list of places to learn digital marketing from, continue reading to find out what the job scenario looks like.
Scope of Digital Marketing Jobs
The number of jobs available today for digital marketing professionals is huge. Even if you go and look for them on a popular job portal, you’ll see a whopping number of jobs.
And these numbers are only the ones that are listed. Apart from that, there are many companies actively looking for digital marketers without the use of portals! In fact, these numbers are expected to grow year on year.
This makes it a lucrative career opportunity. Additionally, digital marketing jobs are highly diverse. There are creative jobs, analytical jobs, a mix of both, and a lot more. Read about the digital marketing careers here.
So if you think this field is right for you, here’s where you can learn digital marketing and get started.
7 Best Courses & Institutes to Learn Digital Marketing
With so many resources and institutes available today, not all may be credible enough. It might even confuse you. Hence, we’ve compiled a list of the 7 best digital marketing courses and institutes from where you can learn digital marketing.
|Institute/Platform Name||Average Fees||Average Duration|
|IIDE||1125$||3 – 11 Months|
|Google Digital Garage||Free||40 Hours|
|Future Learn||Free||2 Weeks|
The Indian Institute of Digital Education (IIDE) has been imparting digital marketing knowledge since 2016 and has always gone a step further to ensure all students receive the most recent industry-relevant curriculum.
For such commendable efforts, IIDE has been awarded as the “Best Digital Marketing Institute” by the World Education Congress and the “Top Content Creators Education-Based” by the Career Guide.
Personalized learning is one of the highlights at IIDE. All courses and programs are highly customized to cater to the right students and learners and meet their requirements.
Industry leaders and experts with rich experience are a part of IIDE’s faculty who teach not only what the theory says but go in-depth with practical hands-on teaching.
Find below the three types of programs offered by IIDE to learn digital marketing:
- Online Digital Marketing Course – This is a 3-month course that takes you right from the basics to the advanced levels of digital marketing. Anyone who wishes to learn digital marketing and upskill themselves should opt for this course. Guaranteed placement assistance is provided.
- MBA-Level Post Graduation Program in Digital Marketing – This is an exhaustive 11-month program for all graduates and working professionals who want to learn business & management skills along with digital marketing. It’s not like a regular MBA. It highly focuses on the practical aspects and comes with guaranteed placement assistance in top brands and companies.
- Short-Term Certification Courses in Digital Marketing – To learn individual digital marketing skills and master them, IIDE offers 13+ short-term courses in SEO, SEM, SMM, Analytics, and more. They range from 2 hours to 20 hours depending on the course. It is for anyone who wants to learn something specific and build a niche in it or just to gain the latest knowledge.
All online courses follow a hybrid methodology. If you want to know more about the courses and understand which one’s better for you, get in touch with the counselors at [email protected] or you can call on +91 96199 58615. Catch IIDE’s student life and culture in 3 minutes:
Google needs no introduction but for the record, it is one of the largest search engines in the world and has introduced its own free digital marketing course on basics. It’s called the fundamentals of digital marketing.
It is a great option for anyone who wishes to master the basics of digital marketing and get an overview of this industry. The course spans over 26 modules and is a pre-recorded video tutorial that can be watched in approximately 40 hours. There’s no limit on access to the course. It is inclusive of certification by Google.
The fundamentals of the digital marketing course is curated by Google trainers with a lot of practical exposure and examples. It’s a good option for beginners.
Founded in 2009, Simplilearn started out just like a blog and has now become one of the reputed online training schools that provide courses in domains like Digital Marketing, Data Science, Cloud Computing, Project Management, IT, Software Development. They are well known for their online boot camps.
To learn digital marketing at the master’s level, their Digital Marketing Specialist Program is the apt choice. The training covers all the top modules and tools along with 45+ projects and case studies for added learning.
This is a certified program co-created with Facebook. An interesting feature is their level-up sessions where leading experts are invited to share insights with students.
Udemy is one of the renowned online learning and teaching platform which is home to more than 1,50,000 courses currently. They cater to all fields of interest and have onboarded expert trainers from all over the world to showcase their courses. There’s a course for almost anything you’d want to learn.
The courses are generally budget-friendly and pre-recorded lectures. To learn digital marketing, their 12-in-1 digital marketing course is the most preferred on the platform. With over 12 modules and downloadable resources, this course can be watched in under 23 hours. A certificate of completion is awarded at the end of it. It comes with lifetime access. The course fee is nominal.
5. Reliable Soft
Reliable soft is a digital marketing agency founded in 2002. They have digitally transformed various companies over the years and recently introduced their own digital marketing resources to help students upskill in this field via their digital marketing academy.
Their full digital marketing course is a bundle of 10 separate courses which covers around 75 lessons that take you through every important digital marketing skill and is great if you want to get an overview of this field.
Throughout this course, there are various tips and checklists shared for the student’s benefit. The syllabus is constantly updated to keep it industry-relevant. Being a self-paced course, you can watch it at your own pace and timings. Interestingly, there’s a 60-day money-back guarantee too!
Similar to Udemy, Coursera is a great online learning platform with a variety of courses to learn from. They have a pool of courses, degrees, and resources from universities and companies across the globe.
Specifically for digital marketing, their Digital Marketing Specialization Course by Illinois is a popular choice. It is an online and self-paced course for beginners. Their recommended pace is 5 hours per week to fit with busy schedules which will result in a minimum of 8 months to complete the course. But you can always increase your commitment per week if you wish to learn faster.
The specialization course is broken down into 7 shorter courses. So one has the option to either opt for all of them or any particular courses too. A hands-on project is a part of this course.
7. Future Learn
Future learn is an online training platform with a large number of courses and training programs by top universities and cultural institutions. A key feature of Future Learn is their online group discussion for every course.
They believe that every learner should get an opportunity to discuss the topic with others for value-added discussions. They have 100+ partners. They have a 2-week long digital marketing course which requires a commitment of 2 hours per day. It is a free, online, and self-paced course.
The course is great for people who want an overview of digital marketing and not learn it in detail. It is an accredited course by CPD.
Q. Is digital marketing easy to learn?
Digital marketing is easy to learn if you receive mentoring & training from the right trainers and experts. IIDE’s faculty consists of top industry professionals who possess the ability to simplify each concept making it easy & fun for students to learn.
Q. What should I learn first in digital marketing?
Digital marketing is a vast field and has various disciplines. SEO, SEM, and SMM are the first three skills you should be learning. You can also attend this Digital Marketing Masterclass which will give you an overview of digital marketing in under 45 minutes.
Q. How long does it take to learn digital marketing?
Depending on your goals, the time to learn digital marketing differs. If you want to master digital marketing in-depth, it could take one year with a master’s program. If you want a faster course, then the 3-month course will do justice.
And if you only want to learn specific digital marketing skills, then it can take roughly 15-20 hours.
Q. How to learn digital marketing at home?
Learn digital marketing at home in under 3 months with IIDE’s Online Digital Marketing Course which follows a video recorded lectures + live online sessions format.
With this, we conclude our article on all you need to know if you want to learn digital marketing. Hope this helps. IIDE caters to all individuals with different sets of courses which have made us the #1 preferred choice to learn digital marketing.
To help you in this journey, here’s a free career counseling session for you.