Top 7 Resources to Learn Digital Marketing in 2024

Updated on: Oct 21, 2024

Quick Read

 

This blog ‘learn digital marketing‘ provides a comprehensive guide on mastering the field, covering essential topics like SEO, SEM, social media, and analytics. It highlights the importance of choosing the right learning path, offers free and paid resources, and suggests strategies for both beginners and professionals to excel in digital marketing.

Learn From Asia’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...
Watch Free MasterclassWatch Free Masterclass
IIDE Student

Digital marketing has become a major buzzword today, and for good reason. In this blog, we’ll explore why you should learn digital marketing, whether you’re a student or a working professional, and highlight the best resources to learn digital marketing.

What is Digital Marketing?

Digital marketing refers to promoting a business’s products or services on digital platforms like social media, search engines, and email. With its exponential growth, many wonder how to learn digital marketing at home or where to learn digital marketing for free. If you’re asking, “Can I learn digital marketing on my own?” – the answer is a resounding yes!

To get a gist about the digital industry, we encourage you enrol for our free digital marketing certification now!

Get Assured Placements - PG in Digital Marketing

Why is Learning Digital Marketing Important?

In today’s digital age, learning digital marketing is crucial for both, students and professionals alike. With the rapid global shift towards digitalisation, businesses are increasingly searching for fresh talents skilled in digital marketing to stay competitive.

Moreover, ‘I want to learn digital marketing’ is becoming a common sentiment as the demand for digital-savvy professionals rises across industries. It’s no longer optional to be digitally proficient—whether you’re a professional seeking growth or simply trying to stay relevant in your field, digital marketing knowledge is essential.

Digital marketing extends beyond traditional career paths, offering vast opportunities in content marketing, social media management, SEO, and more. With the variety of roles available, you can find creative, analytical, or a mix of both jobs. Learning digital marketing can enhance your current skill set and open doors to new career opportunities.

For those wondering, ‘Can I learn digital marketing on my own?’ the good news is that it’s possible. There are plenty of the best resources to learn digital marketing, from online courses to free tutorials, helping you kickstart your journey at no cost.

 

Scope of Digital Marketing Jobs

The job market for digital marketing professionals is booming. A quick search on any major job portal will reveal countless listings for digital marketing roles, ranging from entry-level positions to senior roles. What’s even more exciting is that these numbers are just the tip of the iceberg—many companies actively seek digital marketing talents without listing on job portals.

As businesses continue to prioritise their digital presence, these opportunities will only expand, making digital marketing a highly lucrative career choice.

From creative roles such as content strategists and graphic designers to analytical positions like SEO specialists or digital marketing analysts, the industry offers a diverse range of opportunities. If you thrive in a dynamic, fast-paced environment, learning digital marketing could be your gateway to an exciting and rewarding career.

By leveraging the best resources to learn digital marketing and taking the first step, you’ll be well-equipped to navigate the ever-growing job market. So, whether you’re searching for how to learn digital marketing at home or where to learn digital marketing for free, now is the time to dive in and embrace this in-demand skill set.

 

7 Best Courses and Institutes to Learn Digital Marketing

With so many resources and institutes available today, not all may be credible enough. It might even confuse you. Hence, we’ve compiled a list of the best digital marketing courses and institutes from where you can learn digital marketing.

 

Institute/Platform Name Average Fees Average Duration
IIDE 1125$ 4 – 11 Months
Google Digital Garage Free 40 Hours
Simplilearn 795$ 5 Months
Udemy 47$ 23 Hours
Reliable Soft 119$ Self-Paced
Coursera 40$ 8 Months
Future Learn Free 2 Weeks

 

1. IIDE – The Digital School

IIDE-Site-Logo

Recognised as India’s premier institute for digital marketing, IIDE excels when it comes to industry-relevant training. The comprehensive curriculum also includes technical digital marketing education that aligns with corporate expectations.

IIDE’s digital marketing courses are flexible, which means that you can choose to enroll online or offline. IIDE’s mantra is making digital marketing education accessible to all aspiring marketers and students.

Digital Marketing Courses IIDE Course Brochure
Digital Marketing Courses IIDE Course Brochure mob
 

Courses Offered

IIDE offers a range of digital marketing courses that cater to students, freshers as well as marketing professionals. One of the best digital marketing institutes in India, here’s a list of their courses:

  • Advanced Course in Digital Marketing (4 months)
  • MBA-level PG Course in Digital Marketing (11 months)
  • 13+ Short Term Certificate Courses in Digital Marketing Niches (6-12 hours)

College students who are yet to graduate and want basic to advanced digital marketing training can opt for the 4-month course while marketers or freshers who wish to upskill themselves in a particular specialisation can choose the MBA in digital marketing.

 
Digital Marketing Courses IIDE Course Curriculum
Digital Marketing Courses IIDE Course Curriculum mob

Course Highlights

  • Training from Industry Experts
  • Mastery over 30+ Digital Marketing Tools
  • Live Projects & Practice Assignments
  • Resume & Interview Training
  • Industry Recognised Certification from IIDE
  • 0% EMI Option
  • Scholarship Opportunities Available
  • 100% Placement Assistance

Digital Marketing Course Duration & Fees

COURSE DURATION FEES (INR)
Advanced Online Digital Marketing 4 months 88,938+ Taxes
MBA-Level PG Course in Digital Marketing 11 months 4,67,979+ Taxes
13+ Short Term Certificate Courses in Digital Marketing Niches 3-12 hours 6355+ Taxes


Course Faculty

Each subject at IIDE is taught by a professional who has been working in the relevant industry practising what they teach. Thus, students meet top industry experts and learn from them while also gaining insights into the corporate world.

Below mentioned are just a few of the trainers:

Digital Marketing Courses in Chennai - IIDE Mentors

Our Students Work on Brands Like

DMC-placement-banner-milonee

Placement Partners

DMC-placement-banner

Digital Marketing Courses IIDE Placements
Digital Marketing Courses IIDE Placements mob


Certifications Offered

On completion of each module, IIDE will award you with a certificate of participation. This ensures 12 Certificates once you complete watching all modules. After which you are required to submit 7 Assignments & 1 Final Project.

On submission, you will be awarded a Certification in Advanced Digital Marketing. We also train our students to appear for Google’s Certification.

Digital Marketing Courses - IIDE Certificates

Sign up for a free masterclass by our Founder and CEO, Karan Shah, and learn the basics of digital marketing before you make a decision.

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co

 

2. Google

Learn digital marketing - Google Digital Garage

Google, as the largest search engine, offers one of the best resources to learn digital marketing, its free ‘Fundamentals of Digital Marketing’ course. This course, designed for beginners, spans 26 modules and takes about 40 hours to complete.

Featuring pre-recorded videos and a certification from Google, it’s an ideal starting point if you want to learn digital marketing or learn digital marketing at home. The course is curated by Google trainers and includes practical examples, making it a great resource for mastering the basics of this dynamic field.

For those asking, “Can I learn digital marketing on my own?” this free course provides an answer, being accessible anytime with no time limits.

 

3. Simplilearn

Learn digital marketing - Simplilearn Logo

Founded in 2009, Simplilearn has evolved from a blog into one of the most reputable online training providers. For those looking for how to learn digital marketing at home, Simplilearn’s ‘Digital Marketing Specialist Programme’ is a fantastic choice. This certified programme includes modules co-created with Facebook (Meta) and offers over 45 projects and case studies.

Simplilearn also offers ‘level-up sessions’ with industry experts, ensuring you gain practical and actionable insights. The programme is perfect for those seeking comprehensive digital marketing training at the master’s level.

 

4. Udemy

Learn digital marketing - Udemy

Udemy is a renowned online platform offering over 1,50,000 courses, making it an excellent resource for where to learn digital marketing for free or affordably. Their 12-in-1 digital marketing course is a popular option for those who want to learn digital marketing on a budget.

With over 12 modules and downloadable resources, this course can be completed in under 23 hours. Plus, it comes with a certificate of completion and lifetime access, allowing students to revisit the content whenever necessary, further supporting self-paced learning.

 

5. Reliable Soft

Learn digital marketing - Reliable Soft

Reliable soft is a digital marketing agency founded in 2002. They have digitally transformed various companies over the years and recently introduced their own digital marketing resources to help students upskill in this field via their digital marketing academy.

Their full digital marketing course is a bundle of 10 separate courses which covers around 75 lessons that take you through every important digital marketing skill and is great if you want to get an overview of this field.

Throughout this course, there are various tips and checklists shared for the student’s benefit. The syllabus is constantly updated to keep it industry-relevant. Being a self-paced course, you can watch it at your own pace and timing. Interestingly, there’s a 60-day money-back guarantee too!

 

6. Coursera

Learn digital marketing - coursera logo

Like Udemy, Coursera is a great online learning platform with various courses from which to learn. They have a pool of courses, degrees, and resources from universities and companies across the globe.

Specifically for digital marketing, their Digital Marketing Specialisation Course by Illinois is a popular choice. It is an online and self-paced course for beginners. Their recommended pace is 5 hours per week to fit with busy schedules, which will result in a minimum of 8 months to complete the course. But you can always increase your weekly commitment if you wish to learn faster.

For those who want to learn digital marketing, this self-paced programme allows flexibility and is broken into seven smaller courses, each focusing on specific digital marketing strategies. A hands-on project is a part of this course.

 

7. Future Learn

Learn digital marketing - Future Learn

Future learn is an online training platform with a large number of courses and training programs by top universities and cultural institutions. A key feature of Future Learn is their online group discussion for every course.

They believe that every learner should get an opportunity to discuss the topic with others for value-added discussions. They have 100+ partners. They have a 2-week long digital marketing course, which requires a commitment of 2 hours per day.

It’s a free, online, and self-paced course, making it one of the best resources to learn digital marketing quickly. With features like group discussions, learners benefit from interactive engagement, making the course both informative and collaborative.

The course is great for people who want an overview of digital marketing but have not learned it in detail. It is an accredited course by CPD.

Get Assured Placements - PG in Digital Marketing

Conclusion

With this, we conclude our article on all you need to know if you want to learn digital marketing. Hope this helps. IIDE caters to all individuals with different sets of courses, which have made us the #1 preferred choice to learn digital marketing.

To help you in this journey, here’s a free career counseling session for you.

Happy Learning!

FAQs About Learn Digital Marketing

Q1. Is digital marketing easy to learn?

Digital marketing can be easy to grasp when you have the right mentors. At IIDE, our faculty of industry professionals makes learning enjoyable by breaking down complex concepts. With the best resources to learn digital marketing, students can progress quickly.

Q2. What should I learn first in digital marketing?
Digital marketing includes many areas, but starting with SEO, SEM, and SMM is essential. These are the foundational skills that lay the groundwork for more advanced topics. If you're wondering where to learn digital marketing for free, you can explore introductory resources or attend a masterclass to get started.
Q3. How long does it take to learn digital marketing?
The time required depends on your goals. An in-depth master's programme could take about a year, while a shorter course might take three months. If you want to focus on specific skills, it can take around 15-20 hours. If you're asking, "Can I learn digital marketing on my own?" the answer is yes, but it's more effective with structured guidance.
Q4. How to learn digital marketing at home?
You can easily learn digital marketing at home with IIDE's Online Digital Marketing Course, which blends video lectures with live online sessions. This format allows you to master the field from the comfort of your home within four months.
Q5. Can I learn digital marketing on my own?
Yes, you can definitely learn digital marketing on your own by utilising online resources and tutorials. However, structured training with expert guidance often accelerates the learning process and gives you a competitive edge.
Q6. Where can I learn digital marketing for free?
If you're looking for where to learn digital marketing for free, there are several platforms offering introductory courses, such as:
  • IIDE - The Digital School
  • Google's Digital Garage
  • Other educational resources
These provide great foundational knowledge for beginners.
Q7. I want to learn digital marketing, where should I start?
If you're thinking, "I want to learn digital marketing," it's best to start with the basics like:
  • SEO
  • SEM
  • Social media marketing
Enrolling in a structured course or exploring free online tutorials will give you a solid start.

Share post via

Free Digital Marketing Masterclass

IIDE Course Recommendation

Post-Graduation in Digital Marketing & Strategy

Offline

Post-Graduation in Digital Marketing & Strategy

Post-Graduation Programme

11 Months

Placement Assistance

View Course
Advanced Online Digital Marketing Course

Hybrid

Advanced Online Digital Marketing Course

Certification Programme

4-6 Months

Exclusive Access to Bookmark

View Course
Digital Marketing Certification Courses

Online

10+ Digital Marketing Certification Courses

Certification Programme

7+ Hours

1-on-1 Mentorship

View Course
Q
Q
Q
Q
Q
Q
Q

"*" indicates required fields

Enroll for this MasterClass


Select City
Hidden
Hidden
Hidden
Hidden

By providing your contact details, you agree to our Terms of Use & Privacy Policy

Hidden
i agree*
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden

Q

Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts