How to Create Buyer Personas – with Importance & Examples

Wish to learn how to create buyer personas? Then stay tuned till the end. 

If you’re part of the digital marketing world, you may have come across the term ‘buyer persona’. Maybe you know what it is, maybe you’ve been pretending to know all this while?

If you searched for ‘ What is a buyer persona?’ on Google, then you landed up at the right place. In this article, we will explore the meaning of buyer persona in digital marketing, how best to create buyer personas, how many buyer personas should you create, types and examples of a buyer persona, and more. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 22, 2024

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.