Name: Complete SWOT Analysis Of Panasonic - 2025 | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736881082097.jpg

small_upload-1736881082097.jpg

thumbnail_upload-1736881082097.jpg

upload-1736881082097.jpg

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">About Panasonic</span></h2><p><img fetchpriority="high" decoding="async" class="wp-image-227231 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881080504-7fa08083e03cfff71e8162e926f1ac47.webp" alt="brand logo of Panasonic -SWOT Analysis of Panasonic | IIDE" width="1682" height="900" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image1-36.pngw3.webp 1682w, https://iide.co/wp-content/uploads/2021/09/image1-36-1280x685.png 1280w, https://iide.co/wp-content/uploads/2021/09/image1-36-980x524.png 980w, https://iide.co/wp-content/uploads/2021/09/image1-36-480x257.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1682px, 100vw"></p><p><span style="font-weight: 400;">Panasonic Corporation, previously Matsushita Electric Industrial Co, is a large Japanese multinational electronics corporation headquartered in Kadoma, Osaka. Panasonic was founded by Konosuke Matsushita in 1918 basically as a lightbulb socket manufacturer. In the late 20th century, Panasonic became the world’s largest maker in consumer electronics. Panasonic provides a variety of products and services, including rechargeable batteries, automotive and avionic systems, industrial systems, and home restoration and construction. The key people of Panasonic are Shusaku Nagae, the chairman, Masayuki Matsushita the vice-chairman, and Kazuhiro Tsuga.&nbsp;</span></p><p><span style="font-weight: 400;">Panasonic Group launched a new brand motto in 2013, “A Better Life, A Better World,” to make consumers’ lives better.</span></p><h2><span style="font-weight: 400;">SWOT Analysis of Panasonic</span></h2><p><img decoding="async" class="wp-image-227235 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881081470-0c17066f48ab43eec1a2e63ea9467303.webp" alt="SWOT Analysis of Panasonic | IIDE" width="299" height="168" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/download-9.jpegw3.webp 299w, https://iide.co/wp-content/uploads/2021/09/download-9-150x84.jpeg 150w" sizes="(max-width: 299px) 100vw, 299px"></p><p><span style="font-weight: 400;">Swot analysis stands for Strengths, Weakness, Opportunities, and Threats, It is a technique for assessing these four aspects of any business. By using SWOT Analysis the company or business can get the best advantage which can reduce the chance of failure, by understanding what the company is lacking in.&nbsp;</span></p><h3><span style="font-weight: 400;">1. Strengths of Panasonic</span></h3><ul><li style="font-weight: 400;" aria-level="1"><b>Performance Consistency</b><span style="font-weight: 400;">– The main strength of Panasonic is that it is mostly loved for its performance consistency. As we all know, Japanese products are mostly known for their good quality. Today consumers are more likely to buy products that have a long-lasting performance and high quality. Panasonic products have a&nbsp; long-lasting performance consistency which encourages the consumers to buy the product. So whenever you buy any Panasonic product it will surely give you good performance consistency.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Wide Presence</b><span style="font-weight: 400;">– The main factor contributing to the strength of Panasonic is its wide presence in the industry. Today, Panasonic is spread across all continents and multiple regions contributing to its success. Due to its wide presence across the global market, it has to compete with the different competitors available across the globe. Panasonic has gained a lot of customers from all over the world which has inbuilt a sense of satisfaction within the brand.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Strong Marketing Communication</b><span style="font-weight: 400;">– The marketing communication of Panasonic is said to be strong because it does not only target one regular product marketing rather it targets different product marketing. It also targets a mass audience with its strong advertising strategy. It frequently uses brand ambassadors who convey the brand’s message to the audience. If there would not be any strong marketing communication, it could bring a loss to the company’s profile and sales. Panasonic has always targeted all sectors of their products in their marketing strategy and advertisement.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Product Quality And Brand Trust</b><span style="font-weight: 400;">– The best part of Panasonic is its Product Quality, which generates brand trust in the consumer’s mind. Its goal is not to shift millions of cheap, low-quality products because if they do so then the consumer can generate a sense of dislike towards the products which in turn can affect their overall sales. Panasonic produces long-lasting electronics of high standards like Air conditioners, Mobile phones, refrigerators, and all electronic appliances. Due to their high-quality products and long-lasting performance Panasonic has generated trust among its consumers.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Sponsorship</b><span style="font-weight: 400;">– Panasonic owns and operates the Japanese Professional Football League and Rugby Club, as well as partnering with the AFC Champions League. Panasonic has also sponsored many events such as FIFA, Cricket, Olympics, </span><span style="font-weight: 400;">Formula 1 Racing, and others. Sponsoring such events not only gains consumer attention but also creates a better image of the company.&nbsp;</span></li></ul><h3><span style="font-weight: 400;">2. Weaknesses of Panasonic</span></h3><ul><li style="font-weight: 400;" aria-level="1"><b>The focus becomes an issue</b><span style="font-weight: 400;">– As Panasonic deals with many different products, focus becomes an issue because it is said that Panasonic has some Internal Management issues which in turn affect the credibility of the product and also can generate a sense of dislike among the consumer. Consumers can think that If the Internal management of Panasonic is not strong then how come consumers can get good quality products and support of Panasonic. At the same time, Panasonic handles 3.3 lakh people, and managing such a large company with a variety of products becomes overbearing.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>The constant presence of competition</b><span style="font-weight: 400;">– Due to the constant presence of competition, there is a continuous rise in price to capture a higher market share. Panasonic is constantly competing in the market with Toshiba, LG, Samsung, Sony, Phillips due to which the consumer has a variety of options to search for which results in capturing market share.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Fake Replica</b><span style="font-weight: 400;">– With the development of technology and advanced printing solutions it has become easy to copy any brand’s logo. Panasonic has also faced the same issue, where some manufacturers are illegally selling low-quality products under the name of Panasonic which is affecting the main parent brand.&nbsp; Also, they are selling products at a cheaper price under the name of Panasonic where the consumer is finding the product cheaper and trying to buy it but after some time they realize that the product is not worth it which in turn generates a sense of distrust within the consumer and the brand affecting the main parent brand.&nbsp;&nbsp;&nbsp;&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Low Revenue</b><span style="font-weight: 400;">– Panasonic is said to be the world’s leading consumer products manufacturing brand. But the growth and annual profitability have been declining One of the main reason for Panasanoic’s low revenue is the illegal selling of products under the name of Panasonic where consumer find it difficult to buy the product because they think that Panasonic product doesn’t generate a good quality product Also Panasonic growth and annual profitability has been declining due to the Covid-19 Pandemic situation.&nbsp;</span></li></ul><h3><span style="font-weight: 400;">3. Opportunites of Panasonic</span></h3><ul><li style="font-weight: 400;" aria-level="1"><b>New Technology</b><span style="font-weight: 400;">-New technology provides Panasonic to practice different pricing strategies in the new market. So that the firm will be able to maintain its loyal customers by providing new services and attract new customers through other value-oriented propositions.</span></li><li style="font-weight: 400;" aria-level="1"><b>Opening up of New Markets</b><span style="font-weight: 400;">– Because of the new Government agreement, Panasonic has got an opportunity to open new markets to engage more customers. Also, the emerging of new markets in Asia and Latin America presents an expansion of new opportunities.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Creating New Innovations / Differentiation</b><span style="font-weight: 400;">– If Panasonic creates innovations in their products, it will surely be advantageous for the brand.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Decreasing the cost of Transportation</b><span style="font-weight: 400;">– If Panasonic decreases the transportation cost, lowering the prices can bring down Panasonic’s products, which can provide an opportunity for the company- to gain market share by increasing its profitability or to pass on the benefits.</span></li><li style="font-weight: 400;" aria-level="1"><b>Building better customer service</b><span style="font-weight: 400;">– For any brand, its main center of attraction is its consumers, if the consumers are not satisfied then the brand would not develop and do well in the market so for that every brand has to try building its customer services. Panasonic is known to have customer service issues and thus focusing on customer service problems will be able to attract more customers for the brand.</span></li></ul><h2><span style="font-weight: 400;">4. Threats of Panasonic</span></h2><ul><li style="font-weight: 400;" aria-level="1"><b>Intense Competition</b><span style="font-weight: 400;">– Panasonic’s business can be harmed by fierce competition. Panasonic faces competition from Samsung, Sony, LG, Philips, and Toshiba which are directly competing with different products of Panasonic. It is because each one of them has its different strengths-better quality, lower price, and even better customer support.&nbsp;&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Changing Technological Market</b><span style="font-weight: 400;">– The technology market changes every week, or even every day. Who knows whether after 10 years the majority of Panasonic products will be relevant? The segment is dominated by technology, and if one technology gets outdated then the other needs to be caught fast.</span></li><li style="font-weight: 400;" aria-level="1"><b>Economic Recession</b><span style="font-weight: 400;">– Due to the pandemic of Covid-19 has brought the global economic recession because of worldwide lockdown and shutting down of businesses. It has impacted the growth, sales, and profitability of Panasonic. Panasonics annual revenue and net income have dropped by 4.32% and 18.8%.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Black Market</b><span style="font-weight: 400;">– Panasonic also competes with illegally smuggled electrical devices on the black market, where many believe they may get a better deal on the streets. They think that buying from the legal channel could cost them money which is not good for the company. Buying from the black market can give the consumer a low price, but it can’t give them the best quality and performance consistency compared to the legal channel.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Regulatory Pressure-</b><span style="font-weight: 400;"> Over the period, they have grown more aggressive about the enforcement of relevant laws and oversights of businesses. Panasonic has maintained a strong brand image and also a good financial position which helps them to overcome the pressure to a large extent and still if the government continues to remain aggressive in their attitudes towards businesses then fast expansion can become challenging.&nbsp;&nbsp;</span></li></ul></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h1><span style="font-weight: 400;">Conclusion-&nbsp;</span></h1><p><span style="font-weight: 400;">In conclusion, By reading the SWOT Analysis of Panasonic, we can conclude that Panasonic is an overall star brand that has a huge scope and potential in the market, also it has created a reputation for its innovative skills, premium quality by competing in the world’s toughest market. Panasonic has surely gained consumers’ attention but has also gained their trust by providing them with different products.&nbsp;</span></p><p><span style="font-weight: 400;">Was it useful to you? Are you interested in finding out more? If you’re interested in Digital Marketing, Karan Shah, the Founder, and CEO of </span><a href="https://iide.co/"><span style="font-weight: 400;">IIDE</span></a><span style="font-weight: 400;"> offer a </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">Free Masterclass</span></a><span style="font-weight: 400;"> to attend and upskill yourself digitally.</span></p><p><span style="font-weight: 400;">If you found our blog relevant, please do share and let us know your feedback in the comment section.&nbsp;</span></p><p><span style="font-weight: 400;">Thank you!!</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<h2>Learning Methodology</h2>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Preparatory Lecture Starts: 8th Feb 2025 | Only 4 Seats Left for ₹1,25,000 Early Bird Scholarship.</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Looking for SWOT Analysis of Panasonic? Here, in this blog, we have mentioned strengths, weaknesses, opportunities, and threats.

Complete SWOT Analysis Of Panasonic - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Panasonic is a Japan-based brand dealing in all types of electronic and home appliances etc. It was founded almost a century ago. It ranks 7 as the largest consumer electronic company in the world by sales. Panasonic has become a well-trusted brand in the industry. Panasonic’s main products are consumer electronics, construction, rechargeable automobile batteries, industrial systems, home renovations, avionic systems, real estate, software, and home appliances.</span></p><p><span style="font-weight: 400;">In this blog, we will discuss the SWOT Analysis of Panasonic. Also, check out our other </span><a href="https://iide.co/blog/"><span style="font-weight: 400;">blogs</span></a><span style="font-weight: 400;"> to get more information about different companies.</span></p><p><span style="font-weight: 400;">Let’s start with some background information on Panasonic.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Complete SWOT Analysis of Panasonic – Explained

Aditya Shastri

Courses Recommended for you

Aditya Shastri