Comprehensive SWOT Analysis of Honeywell – An American Publicly Traded, Multinational Conglomerate Corporation

Updated on: Feb 6, 2022

  Hey there!

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations from Business Review helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you find this case study helpful, consider leaving a comment below.

Last time we discussed the SWOT analysis of one of the reputed telecommunication companies, Telstra. This time we will be going to know more about the SWOT analysis of Honeywell.

Honeywell’s transition from a  producer of hot water heat generators to one of the biggest conglomerates of America operating in aerospace, building technologies, performance materials and technologies with a worldwide presence.

One of the most effective strategies that Honeywell used to establish its reputation is using efficient marketing. As the world is getting digitised at a rapid speed, traditional marketing methods have changed. If you’re interested in learning about the latest marketing methods then check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

In this blog, we will talk about strengths, weaknesses, opportunities, and threats regarding Honeywell. Before we dive into that, let’s look at brief information about the company.

Digital Marketing Academic Challenge 2024 - DMAC

About Honeywell,

SWOT Analysis of Honeywell - Honeywell

Honeywell is a Fortune 100 company and one of America’s biggest conglomerates working through 1200+ locations spread in 70 countries. 

Honeywell’s heritage dates back to 1885 when it began as a hot water heat generator producer under the name Honeywell Heating Specialty Co. in 1906. Honeywell also played a critical role in 1969, during the Apollo 11 launch by supplying 16,000 parts for Stabilisation and Control Systems (SCS).

In 1999, AlliedSignal, which was a chemical-based company, acquired Honeywell. The headquarters were moved to Morristown, N.J. The firms had large business interests in aerospace, chemical products, automotive parts, and building controls when they joined forces.

In the 21st century, Honeywell started acquiring businesses like Oil and Gas, and Laser technology at a rapid speed. In 2016, they joined hands with Intelligrated which automated distribution centres and warehouses.


Quick Stats on Honeywell
Founder Mark Charles Honeywell
Year Founded 1906
Origin Wabash, Indiana, US
No. of Employees 103,000
Company Type Public
Market Cap $149.83 Billion (2022)
Annual Revenue $34.392 Billion (2021)
Net Income/ Profit $5.601 billion (2021)


SWOT Analysis of Honeywell - honeywell access control machine

Products & Services by Honeywell 

The categories of items available at Honeywell are as follows:

  • Aerospace
  • Building Technology
  • Performance and Technology
  • Safety and Productivity Solutions
  • Healthcare

Competitors of Honeywell

The top 5 competitors of Honeywell are

  • 3M
  • General Electric
  • Albemarle
  • Siemens
  • Schneider Electric

So as we got to know about the business of Honeywell, now we will discuss the SWOT analysis of Honeywell.

SWOT Analysis of Honeywell 

SWOT analysis examines the strengths, weaknesses, opportunities, and threats that a firm faces. SWOT Analysis is a tried-and-true tool that enables a company like BCE (Honeywell Canada Enterprises) to compare its business and performance to that of its competitors.

It will give us a strategic analysis of its internal and external environment, which is crucial for understanding the SWOT Analysis of Honeywell.

To better understand the SWOT analysis of Honeywell, refer to the infographics below:

SWOT Analysis of Honeywell - SWOT Infographics of Honeywell

Below is an explicit guide to the SWOT analysis of Honeywell.

Strengths of Honeywell

Honeywell has numerous strengths that help it to thrive in the marketplace. Some of the strengths of Honeywell are

  • Product Diversity: One of the biggest strengths of Honeywell is having 4 working industries, which helps the company to tap into different customer segments and diversify revenue streams.
  • Brand Recognition: Honeywell’s products are well-known in the aerospace and defence industries. As a result, the corporation has been able to charge a higher price than its competitors in the Aerospace & Defence industry.
  • Strong Global Presence: Honeywell has a huge number of locations in practically every state, backed by a robust distribution network that ensures that its products are easily accessible to a large number of clients promptly.
  • Product Innovation: Honeywell’s creative teams have enabled the company to develop new products and penetrate new markets. In the past, it has been successful in most of the new market efforts it has undertaken.
  • Social Media Engagement: Along with a large number of followers on Honeywell’s Instagram and Twitter accounts, Honeywell’s interactive and user-friendly website drives internet traffic and sales up quickly.
  • Skilled and Diverse Workforce: Honeywell spends a considerable amount of its resources on the training and development of its employees which raises the output of the employees.

Weaknesses of Honeywell

Some of the weaknesses of Honeywell which they can work upon are

  • Environmental Violation: Honeywell has a bad reputation when it comes to the environment. Honeywell has been fined a whopping amount of $140,997,715 for improper methods of handling hazardous toxic wastes.
  • Tax Evasion: Honeywell has avoided paying tax for a few years. This led to fines and criticism of the company.
  • Improper Cash Management: Honeywell lacks proper cash flow financial planning, resulting in situations where there is insufficient cash flow, which leads to unnecessary unplanned borrowing.
  • Quality Control: Honeywell’s quality control department has a lower budget than its competitors. This leads to inconsistency and the risk of quality degradation throughout the company’s many channels.
  • High Employee Turnover: Competent and skilled personnel have been departing the company in recent years, indicating that the company may face a talent shortage in the future.

Opportunities for Honeywell

Opportunities are potential areas of focus for a company to improve results, increase sales, and, ultimately, profit. Some of the opportunities for Honeywell are

  • US Economy: Rapid expansion of the economy as the US economy is improving faster than any other developed economy will provide Honeywell with an opportunity to expand into the US market. Honeywell already has the know-how to operate in the competitive US market.
  • Technological Developments: In a multitude of industries, technology has considerable advantages. Operations can be automated to save money. Technology facilitates the collection of better client data and enhances marketing activities.
  • Skilled Labour: The number of skilled workers accessible in the country has expanded as a result of increasing education and training given by different institutes. This means Honeywell will have to spend less on training and development if it can hire skilled labour, resulting in cost savings.
  • Health Sector: Consumers are becoming more health-conscious in the workplace, and this is a growing market. Honeywell can benefit from providing items that are beneficial to the health of its customers.
  • Positive Outlook: The worldwide aerospace and defence industry has a promising future.
  • Low Inflation Rates: The inflation rates have been low and are predicted to stay low for a couple of years, this could be advantageous as Honeywell can cut back more on its cost of production.

Threats to Honeywell

Threats are environmental factors that can be harmful to a company’s growth. The following are some of Honeywell’s threats: 

  • Low Current Ratio: The company does not have enough current assets to pay off its debts. This could cause liquidity problems and it scares away potential new investors. 
  • Company Culture: Some employees define Honeywell’s working environment as negative and political, which leads to lesser productivity and a high employee turnover rate, which means a good number of employees are leaving their jobs.
  • Online Competitors: Customers are assaulted with many messages on most platforms by competitors, and there is more clutter than ever. Honeywell’s advertising messaging is less successful as a result of this.
  • Infrastructure: The present physical infrastructure driven supply chain paradigm may be threatened by changing customer buying behaviour through internet channels.
  • Fierce competition: Over the past two years, stable profitability has increased the number of players in the business, putting pressure on both profitability and overall trading.
  • Suppliers: With the reduction in the number of suppliers, suppliers’ bargaining strength has increased over time. This could lead to a rise in Honeywell’s input expenses.

This ends our comprehensive SWOT analysis of Honeywell. Let us conclude our learning below.

Digital Marketing Academic Challenge 2024 - DMAC

To Conclude

Honeywell has come a long from an anonymous small company to one of the biggest conglomerates of America. Based on its performance to date, there’s no doubt it will only continue to grow further. 

Even though Honeywell has been constantly criticised because of its poor waste management, it has taken vast remedial measures. Honeywell still has a lot of opportunities and markets to grow in and we can be sure that it is going to tap into those markets sooner or later.

The biggest strategy that made Honeywell leave its competitors behind was its effective digital marketing strategy. If you are curious about Digital Marketing then check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

We hope this blog on the SWOT Analysis of Honeywell has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.

If you enjoy in-depth company research just like the SWOT analysis of Honeywell, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of Honeywell in the comments section below.

Share post via

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts