Elaborative SWOT Analysis of Toshiba

Toshiba is a world leader in the development of electric and electronic products, both in Japan and globally. In 1973, the company began investing in research and development. 

So far, it has been able to maintain leadership in a number of innovations in its various markets. Its current trading name was introduced in 1984 to represent faster decision-making. 

Toshiba maintains its leadership in the market by critically analyzing and reviewing its SWOT analysis. In this case study, we will learn about the SWOT Analysis of Toshiba and its background. Let’s get started.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]