Latest Case Studies

Previously, we had discussed the SWOT Analysis of Xpressbees. Today in this blog we will gain insights about the marketing strategy of Xpressbees.Xpressbees are the fastest-growing logistics service provider in India catering to end-to-end supply chain solutions. There has been a nearly 100% growth in revenue every year.Xpressbees serves more than 1,000 customers – including large Paytm for financial and e-commerce services, Meesho, Lenskart, Xiaomi, Snapdeal, and online pharmacies – to bring their products across the country. It is present in two hundred and two cities and processes more than 2.5 million orders a day – up from 600,000 daily orders last year.Before we look into the marketing strategy of Xpressbees, let us gain more insights about Xpressbees.About Xpressbees Courier ServiceXpressbees began their journey within FirstCry, an e-commerce for children’s products, in 2012. But in 2015, in Pune, it started as a private company. Amitava Saha and Supam Maheshwari, the founder of FirstCry and acting chief executive, are the founders of Xpressbees.In 2017 it expanded to Deliver 50,000 shipments per day. Transformed into a major eCommerce player with asset specification services extending to 500 cities.The restructuring sector experienced a state of infrastructure in 2017 when its market size was estimated at $ 160 billion. According to IBEF, the Indian logistics market reached $ 215 billion by 2020, accounting for 10.5% of the CAGR in 2017. This category has several players, including Locus, Blackbuck, LetsTransport, and others. In 2019 it further progressed and transformed into a provider of fully integrated and robust solutions for Cross-Border, Warehousing & Trave. In 2021 there were Deliveries of around 6,00,000 shipping per day. Asset management 2021 per day is 3+ million.Xpressbees’s competitorsXpressbees’s competitors include Delhivery, Ecom Express, Future Supply Chain, Ekart Logistics, DTDC, DHL, and Blue Dart.As the business expands there is also an increase in the competition. Xpressbees has to continually work hard and stay updated with the latest trends to beat the growing competition. It is very much crucial for Xpressbees to have a strong marketing strategy. Further in the blog, we will now have a detailed study of the marketing strategy of Xpressbees and gain knowledge about the services it provides and its marketing campaigns.

Last time we discussed the SWOT analysis of Xfinity. Now we will take a tour and discuss the Marketing Strategy of Xfinity.Xfinity is the trade name of Comcast. Xfinity is one of America’s fastest-growing cable companies. It has its headquarters in Philadelphia, Pennsylvania. The company is estimated to have 21 million subscribers in the US.As Xfinity is an international brand, it has a unique marketing strategy. It digitally markets its products all over the world. Today every other company is using digital marketing, hence it has become a very important and essential skill to learn. You can check our Free MasterClass on Digital Marketing 101 by Karan Shah, the founder and CEO of IIDE.Now let’s dive in and learn how Xfinity became what it is today, the marketing strategy of Xfinity, and more. But before that let’s learn about the company, what products it has to offer, its financial position, and its competitors.

In the previous blog, we learned about the Marketing Strategy Of Dr Vaidya – as India’s one of the leading brands in Ayurveda. We learned about the marketing mix, its marketing strategy, and marketing campaigns. Today in this blog, we are going to talk about the marketing strategy of Wysa, an Indian-based AI-enabled mental health application. The objective is to learn and gain insights into Wysa and how it became India’s leading AI-enabled mental health application. Wysa keeps the intention of patrons’ welfare at the core and makes their lives better 24×7. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of Wysa by the end of this blog. Before diving deep into the marketing strategy of Wysa, let’s begin with the company’s story, target audience and digital presence.

In the previous article, we learned about the SWOT analysis of Wuliangye. In this article, we will study the detailed marketing strategy of Wuliangye, the magic liquor of China. This popular liquor is solely produced by the Wuliangye Yibin company and is their best-selling product. The main focus of this blog is to understand how Wuliangye Yibin became the ‘King of the Chinese Liquor Industry’.As we all know, this is the digital era. Especially after COVID-19, the digital platforms are at their peak. All businesses, small or big have started establishing their base online. So if you are interested in marketing and want to learn more about it you can check out IIDE’s free MasterClass on Digital Marketing by our CEO and founder Karan Shah.At the end of this blog, you will get to know the successful marketing strategy of Wuliangye Yibin that made the company what it is today. But before that, let’s have a quick look at the company’s history, target audience and digital presence.

Formerly, we did the SWOT analysis of Alembic Pharmaceuticals. In this blog, we will be covering the STP and Marketing Strategy of Wockhardt and their market extension and also their long-term goals which have made them a global pharmaceutical and biotechnology company headquartered in Mumbai, India.Our main objective is to elaborate the alembic pharma’s marketing and understand their strategy which has made its success in the multinational and local market helping them standstill even after 50 years as the market leader and aims to become the global brand and their STP to promote worldwide. First Let’s elaborate on the company’s story and target audience and digital presence in the following section but if you are keen to learn more about marketing strategy then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Before we get everything rolling, get more familiar with Wockhardt as an organisation, the way things were laid out, its items, its financial position, and its rivals.

In our previous article, we learned about the marketing mix of Toyota, the largest automobile manufacturer in the World. In this blog, we will dig into the marketing strategy of Wheels India – which is the most competitive and innovative wheel manufacturing brand which is India’s leading brand. The objective of this blog is to guide you through insights into how Wheels India became India’s best Wheels manufacturing brand. In today’s era companies acquire customers – through digital marketing. As users across the world go digital, marketing has followed them into the digital realm as well.As we all are aware of today’s digital world, where all the brands, companies, and industries are marketing their products by influencing or taking up any celebrity as their brand ambassador. So, to excel in all these marketing skills you must know about them. Don’t worry we got you covered with IIDE’s Free MasterClass on Digital Marketing 101 by none other than our Founder and CEO, Karan Shah.In this study, we will look at the marketing strategy of Wheels India, their influencing strategies, and whatnot. So, let’s get started!

In the previous blog, we learned about the SWOT analysis of Welspun Corp – the World’s Second Largest Manufacturer Of Large Diameter Pipes. We learned about the marketing mix, its marketing strategy, and marketing campaigns. Today in this blog, we are going to talk about the marketing strategy of Welspun India, a home textile company. The objective is to learn and gain insights into Welspun India and how it became India’s fastest-growing textile company. Welspun India keeps the intention of patrons’ welfare at the core and makes their lives better 24×7. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of Welspun India by the end of this blog. Before diving deep into it the marketing strategy of Welspun India, let’s begin with the company’s story, target audience and digital presence. 

In the recent article, we learned about the marketing strategy of Mercadona. In this article, we are going to discuss the complete marketing strategy of Walmart India – India’s chief retail tech company.The main goal is to gain an understanding of Walmart India and have an in-depth study of how Walmart is marketed in the country.Whether you are a business proprietor or a working professional, several questions arise that you need to ask yourself. For example, are you conscious of the needs that your customers desire? Do you think your customers love your products?A single word that answers all these queries is none other than “marketing”. Marketing is crucial for the workflow of every industry as it makes customers aware of your products or services, keeps them updated on your business and helps them make a buying decision.Nowadays, every individual relies upon digital life for everything, so it is a mandate for every industry to grow online also and increase their sales much higher. If you are interested in having a better grip on marketing concepts then you should definitely check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.In this case study, we will be learning about the whole marketing strategy of Walmart India by the end of this blog. Before going much deeper into this concept, we will have a look at the company’s story, target audience and digital presence.

Previously we looked at the elaborated marketing strategy of Microsoft, the world’s leading software application provider. Now, let us hop over and look at the elaborated marketing strategy of Vmware.America’s biggest cloud computing company – VMware is headquartered in California with an ultimate goal to build strong computer software and cloud computing systems that can easily run on Microsoft Windows, Linux, and macOS so that enterprises can get a software hypervisor for servers.Another aspect that has made VMware a giant today is marketing. Marketing changes as the world goes online,  and when you want to stay up to date – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Want to see how VMware has succeeded in the software industry? In this blog, you will learn about the marketing strategy of Vmware. Before we get started, learn more about VMware‘s company, how it was established, its products, and its financial position.

In our previous article, we learned in depth about the marketing strategy of a really interesting company, Voltas. In this article, we are going to elaborate on its marketing strategy of Vinci.The intention is to help you gain knowledge about Vinci, which is one of the best companies in Concession, construction and Energy. Vinci has done some interesting marketing campaigns, due to which it’s one of the best companies. So, this means that marketing is important for every company. Nowadays, as everyone is online, a company needs to adapt its digital marketing strategies as well. If you are keen on learning about the future of marketing, that is, digital marketing, you must check out IIDE’s Free Masterclass on Digital Marketing by one and only Karan Shah, the CEO and Founder of IIDE.In this blog, we are going to discuss everything about the marketing strategy of Vincis. We are going to cover the company’s story, marketing campaigns, target audience, digital presence, etc.

In our previous article, we learnt in detail about the marketing strategy of a fascinating brand, NTT. In this article, we are going to elaborate on the marketing strategy of Viettel – the largest telecommunications group in Vietnam.The objective is for Vietnam’s top telecom firm Viettel wants to pioneer a digital society in the country through technology and industry development.Marketing is an essential part of the company that can change its lifespan. If you are interested in digital marketing training, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy for Viettel in this blog. Before we begin, let us start by learning the company’s story, target audience and digital presence.

EdTech companies connect learners with technology to redefine the old classroom education system. It has proven revolutionary for acquiring skills and for imparting knowledge by virtual means.Vedantu is one such Indian-based Edutech learning platform that conducts its online lecture using a real-time virtual learning environment. For better understanding, the model has specializations by which the students can browse and discover tutors according to their choice.In this blog, we will be having an In-Depth analysis of the marketing strategy of Vedantu and learn many more details about Vedantu.The pandemic has driven Edtech companies to attain maximum memberships as these companies have created an alternative educational platform with the best features. Vedantu claims to have a virtual live medium designed for one on one interaction with doubt-solving.Edtech companies are emerging day by day due to which new rivals are entering this field. Vedantu’s top competitors are Byju’s, Toppr, Unacademy, Meritnation, and Simplilearn.Firstly, Let us get some more insight into Vedantu and learn about its business model, Target audience, Competitors, SWOT Analysis, etc.Business Model of VedantuThe business model concentrates on their personalized website and application for providing services. Vedantu works on a B2C business model.Vedantu provides online teaching services and offers free lectures and notes cut shorting it at a single place.They also provide the best LIVE interactive virtual learning environment called WAVE (Whiteboard Audio Video Environment).The company claims to be the 1st Edtech company to begin interactive learning sessions for their respective audience.Target Audience of VedantuVedantu’s target audience includes school and college-going students. They also prepare students for competitive exams like JEE, NEET, Olympiads and more.Some major highlights include:Phonics based reading course for grades LKG to 1stSpoken English programs for grades 2nd to 8thVarious crash courses associated with the State boards, CBSE, ICSE and morePersonalized notesThey have also stepped up in the field of coding by their initiative named “coding for kids”, this initiative has capabilities to attract more attention.The brand has reached over 500+ cities worldwide with more than 39,787,257+ active students.