Latest Case Studies

In our last blog, we discussed in-depth the Marketing Strategy of TTK Prestige. In this article, we will go over the Marketing Strategy of Usha Martin. Usha Martin is a leading global manufacturer of wire ropes that is set up in various parts of the world; India, South East Asia, Europe, the Middle East, Australia and the USA. Founded in 1960, it has built itself to become the market leader and has multiple portfolios through the adoption of modern technologies. In this write-up, we are going to discuss the detailed marketing strategy of Usha Martin – a leading manufacturer of wire ropes.Marketing is a component of a company’s DNA that can build or destroy it. As users around the world shift to the digital sphere, marketing has followed them. If you’re interested in cutting-edge digital marketing, you should definitely check out this Free MasterClass on Digital Marketing 101 by IIDE’s CEO & Founder – Karan Shah.In this blog, we’ll look at the marketing strategy of Usha Martin, target market, marketing tactics, campaigns, and methods of gaining new and existing clientele in this case study. So let’s start by understanding more about the company.

Greetings folks, if you are somewhat acquainted with the stock market, I am certain you must be aware of the name of Upstox. It is India’s one of the biggest broking houses. An internet-based site that offers business-free value speculations, retail, institutional broking, and items exchanging. Upstox has the second-largest number of dynamic customers on NSE after Zerodha.In this case study, we will be discussing the Marketing Strategy of Upstox along with its marketing mix, marketing strategies, digital marketing campaigns, etc. If you love reading such analyses and are looking forward to more such case studies, please visit IIDE’s case studies page to learn about the business marketing strategies, swot analyses of some of the famous brands all over the world. So let us begin by taking a deeper look into the company and learning more about Upstox.About UpstoxUpstox is an India-based online stock and trade exchanging business firm enrolled with the NSE stock exchange. It was founded in 2011 by Shrini Viswanath, Ravi Kumar, and Kavitha Subramanian. The organization’s headquarter is in New Delhi, India. The firm offers online stock exchanging services for long-term financial investors, genius traders, and low-maintenance traders through modified portfolio structures and solutions, derivatives, commodities, currencies, mutual funds, and ETFs for both expert dealers and investors.Utilizing an internet-based plan of action helps the organization offer minimal-expense business plans while keeping functional and operational expenses negligible. Upstox has acquired organizations with different financial investors like Tiger Global, Kalaari Capital, and Ratan Tata. For such big organizations to survive the growing competition they need to have a proper marketing plan in place. Here, let us see how Upstox tackles the changing market trends and what is the marketing strategy of Upstox.

United Phosphorus Limited, popularly known as UPL, is one of the top five companies in the world when it comes to the generic agrochemical business sector.  While this is a well-known fact amongst agrochemicals firms, there are still a surprising number of consumers out there that do not know much about this company. So in this case study, we will understand the marketing strategy of UPL by going through its 4Ps of the marketing mix, its marketing strategies and campaign along with its digital presence. Let us begin by first knowing about UPL as a company.

In a previous article, we learned about the detailed Marketing Strategy of AU bank. In this blog, we will elaborate on the marketing strategy of UOB(United Overseas Bank)–a Singaporean multinational banking corporation headquartered in Singapore, with branches primarily found in most Southeast Asian countries.This article’s goal is to provide you with information about the various financial services that UOB offers through its global network of branches, offices, subsidiaries, and associates, including personal financial services, private banking, commercial and corporate banking, investment banking, corporate finance, capital market activities, treasury services, and futures broking. Companies now obtain clients through digital marketing. Marketing has migrated to the digital space alongside users all over the world.Since we’re all known, in today’s digital age, all brands, businesses, and sectors advertise their goods by hiring celebrities to serve as their brand ambassadors. So, you must know them if you want to succeed in all these advertising talents. Don’t worry, IIDE’s Free MasterClass on Digital Marketing 101 taught by none other than our Founder and CEO, Karan Shah, has you covered.In this study, we will examine the Marketing Strategy of UOB as well as their other marketing techniques. So let’s get going!

In a recent article, we discussed the marketing strategy of Financepeer. In this article, we are going to talk about the marketing strategy of Unocoin.Unocoin, a Bangalore-based technology startup, entered the bitcoin market in India for the first time in 2013, and it currently runs the largest BTC-INR trading platform in India (based on the number of customers), allowing Indians to purchase, sell, store, use, and accept bitcoin.Regardless of the industry they operate in or the audience, they are trying to reach, marketing is now a need for all businesses. Also, there are several advantages provided in this new era of marketing, known as digital marketing, that assist you in identifying and delighting each of your ideal customers.If you want to gain a comprehensive understanding of the principles, watch the Free Masterclass offered by the founder of IIDE Karan Shah on this constantly expanding and mastered marketing talent.We will go into more detail about the Marketing strategy of Unocoin in this article. This article’s goals are to educate readers about unicorns and provide them with knowledge regarding Unocoin. By the end of this article, we will have learned about the whole marketing strategy of Unocoin. Okay, let’s start with the company’s history before delving too far.

In our previous blog, we talked about the SWOT analysis of UnitedHealthcare. This time let’s dig into the Marketing Strategy of UnitedHealthcare.UnitedHealthcare is the largest healthcare company in the world by revenue and 80% of its revenue is generated through its premiums. The parent company behind the success of UnitedHealthcare is UnitedHealthcare Group. In 1998 they launched six independent business segments, one of which was the UnitedHealthcare of today. Another aspect that made UnitedHealthcare the giant it is now is its marketing efforts. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.But, before we begin with the Marketing Strategy of UnitedHealthcare, let us learn more about UnitedHealthcare the company, its founding, products, financial status, and competitors.

In a previous article, we learned about the detailed Marketing Strategy of Coolberg. In this blog, we are going to elaborate on the marketing strategy of United Breweries – India’s premium alcoholic beer brand. The objective is to learn and gain insights into United Breweries and how it became India’s oldest alcoholic beer brand and United Breweries aims to become the oldest premium alcoholic and non-alcoholic beverage industry in India. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of United Breweries by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence. 

Uniqlo has been using effective social media engagement, influencer collaborations, online advertising, and email marketing to gain customers and brand visibility. They initiate order-and-pickup options connecting e-commerce with physical stores for an enhanced shopping experience. 

In the previous article, we discussed the marketing strategy of RITES. In this article, we will discuss the marketing strategy of Union Pacific. We all are aware of the increasing craze of digital marketing around the globe. Everyone is becoming digitally addicted. In this situation, to connect with the target audience it becomes important for companies to use digital marketing in their business. To get to know what digital marketing is and its variants in it, do watch IIDE’s Free Masterclass.Now let’s get into the Marketing strategy of Union Pacific. 

The last time we saw the SWOT Analysis of Union Bank of India, this time we will explain the marketing strategy of Union Bank of India elaborately.Union Bank of India is one of the well-known public sector banks in the country. Being one of the oldest banks in India with more than a century of experience, the bank has its branches spread across the nation providing reliable services to millions of customers. It is also popularly known as “Union Bank”.The marketing strategy of the Union Bank of India includes traditional as well as digital marketing. In today’s time, digital marketing is very important for reaching out to customers as everything is shifting towards digital. If you want to learn digital marketing and its scope, do check out Free Digital Marketing Masterclass by Karan Shah, the founder and CEO of IIDE.Here during the blog, we will entirely cover the exclusive marketing strategy of Union Bank of India. But first, before stepping into this content, allow us to know more about the Union Bank of India.

In the previous blog, we learned about the in-depth SWOT analysis of Motilal Oswal Financial Services. In this article, we will discuss the marketing strategy of Ujjivan Financial Services – a mass-market-focused bank in India.The objective is to help you gain insight into the growth of Ujjivan Financial Services from an NBFC to the largest MFI in the country. Marketing is an integral aspect of a company’s growth, it makes or breaks its success. Nowadays people have become more digitalised, so marketing has followed them to e-commerce. If you’re interested in learning digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, led by our CEO and Founder, Karan Shah, is a must-attend.In this study, we will look into the marketing strategy of Ujjivan Financial Services. First let us get to know the company overview, targeted audience and STP analysis.

In our previous article, we learnt in detail about the SWOT analysis of UCO Bank. In this article, we are going to elaborate on the marketing strategy of UCO Bank, one of the nationalised banks in India.The goal is to provide you with insights into UCO Bank’s marketing strategy and demonstrate how UCO Bank provides many of the advantages you’d anticipate from a major national bank, including a broad range of products and an extensive network of ATMs.Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.In this article, we’ll go through every aspect of the marketing strategy of UCO Bank. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.