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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families. I’m sure that we all have at least one of Amul’s products in our house. It has elegantly created its family-friendly and patriotic image with its, “Amul – The Taste of India” marketing jingle which also evokes empathy towards the brand. What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of customers ever since its foundation. Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world. In this case study, we will go through Amul’s digital marketing strategies and campaigns implemented by them over the years which have helped them stay on top of the game, ahead of its competitors in the industry. So, Let’s start with what Amul as a company is all about.

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SWOT Analysis of 20th Television: Animation Studio Insights
In our previous article, we had done an in-depth SWOT Analysis of an American film production & distribution company, Universal Pictures. In this article, we will see the SWOT analysis of 20th Television.Did you know about the famous adult cartoon series named The Simpsons? Yeah exactly, the creator and producer behind this cartoon series is 20th Television. 20th Television is an American live-action television production company which serves as a division of Disney Television Studios. A unit of Walt Disney Television both ultimately owned by The Walt Disney Company.20th Television is a market leader all around the world due to its efficient services and strong visibility. In today’s world digital marketing is very important to create a brand image, if you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.In this blog, we will learn about the SWOT analysis of 20th Television, but before that let’s know about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing‌ ‌Mix‌ ‌of‌ ‌Patanjali Ayurved ‌- With All 4Ps Explained
Patanjali is an ayurvedic-centred company that joined hands with FMCG and grew to a market leader instantly by the strategic Marketing‌ ‌Mix‌ ‌of‌ ‌Patanjali, its astonishing marketing strategy and positioning. Having adhered to the traditional dependence of the country on ayurvedic products and medicines, Patanjali marketed itself as pure and herbal thereby successfully capturing the Indian minds. The company founder was listed in Forbe’s billionaire list. In this blog, we will be going in-depth about the Marketing Mix of Patanjali including its 4Ps. Now let us know more about the company:
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Stepwise SWOT Analysis of Canara Bank | IIDE
Canara Bank is one of India’s most well-known and trustworthy financial institutions. It is one of the largest banking organizations owned by the Government of India (GOI) in the country. The bank was founded in 1906, making it one of India’s oldest banks with over a century of operation. To better understand the reasons for its continuous growth, we should understand the SWOT Analysis of Canara Bank, which is requisite for any business to survive and thrive in the market. So without any further ado, let’s get started by learning about Canara Bank.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Royal Stag’s Marketing Strategy: Advertising Campaigns
Seagram’s Royal Stag — A premium whisky brand that delivers a top-notch drinking experience with each and every sip. It is regarded as one of the world’s most popular premium Indian alcohol brands. However, these days there is an ever-increasing number of “drinks” brands to choose from and companies are having to be more inventive in order to stand out. Seagram’s Royal Stag is a perfect example of how this has been done successfully.In this case study, we will deep dive into the marketing and advertising campaign strategy deployed by Royal Stag to promote itself by going through Royal Stag’s targeting strategy, its marketing strategy and related factors such as branding, promotions and its advertising campaigns in the coming sections.So let us start by knowing about Seagram’s Royal Stag as a brand.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Entire Marketing Strategy of Punjab National Bank with SWOT Analysis
Punjab National Bank is a state-owned commercial bank that was India’s first ‘Swadeshi’ bank. It began operations on April 12, 1895, in Lahore, with only 2 lakhs sanctioned capital and 20,000 working capital. Today, PNB is the country’s second-largest public sector bank. In the Punjab National Bank case study, we shall cover the bank’s marketing strategy throughout its extensive journey with the help of its marketing mix, marketing campaigns, SWOT analysis, and social media presence. Let’s get started by learning more about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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MuscleBlaze Marketing: How They Are Winning In The Fitness Community
The Indian fitness community was won over by two striking Muscleblaze Marketing campaigns last year. MuscleBlaze is a sports nutrition brand from India that provides supplements for weight gain and weight loss. Wanting to capture the 1,200 crore protein supplement market in India, it prides itself on making supplements that are FSSAI approved and made from the purest ingredients. To generate brand awareness and loyalty, MuscleBlaze came up with two incredible marketing campaigns over the course of one year. These generated a LOT of buzz within the Indian fitness community (and outside).
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive SWOT Analysis of Metro Bank
Metro Bank PLC (Metro Bank) is a commercial banking solutions provider headquartered in London, United Kingdom. It provides a diverse range of savings, current, deposit accounts, cards, commercial and personal loans. It also provides foreign currency and mortgages, as well as financing. Metro Bank maintains its market leadership by critically analyzing and reviewing the SWOT analysis. SWOT analysis is a highly interactive process that necessitates effective coordination among various organizational departments such as marketing, strategic planning, operations, finance, and management information systems.In this case study, we will learn about Metro Bank SWOT analysis. Let’s dive right in.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Maruti Suzuki’s Marketing Strategy: Full Case Study
INTRODUCTION Maruti Suzuki Limited is a leading automobile manufacturer in India with branches across the country. It is collectively owned by Suzuki Motor Corporation and Maruti and is one of the most trusted brands in India. Models of Maruti Suzuki are widely popular due to their fuel efficiency, maintenance, and economic cost. It has the largest chain of dealers and after-sales service centers in the country which caters to the consumers’ needs and queries regularly which empowers them to stay at the peak of the game amidst its competitors. With other operators like Tata and Hyundai steadily striving to reach the prime slot, what is the success mantra of Maruti Suzuki to outsmart its competition?Let’s dig deeper and know more about Maruti Suzuki.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Zurich Insurance
Last time we studied the Marketing strategy of La Poste which is the postal and express courier services industry in France. This time around, let us dive into the detailed study of the Marketing strategy of Zurich Insurance. Let’s get started.The goal of this blog is to learn about Zurich Insurance Group and how it became one of the world’s largest insurance companies while also fulfilling its corporate social responsibility and remaining viable through various marketing strategies.As you can see, the world is now completely online, and marketing is the backbone of every industry. If you want to learn more about digital marketing, attend  Free Masterclass on Digital Marketing led by IIDE’s CEO and founder, Karan Shah.By the end of this blog, we will have learned about the marketing strategy of Zurich Insurance. Let’s start with the company’s story, target audience, and digital presence before delving deeper.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of ZestMoney: STP Analysis & Campaigns
In the previous article, we discussed the marketing strategy of Creditmate. In this article, We’ll elaborate on the marketing strategy of ZestMoney, India’s only loan provider without a credit card.The blog’s goal is to share knowledge and ideas about ZestMoney and how it emerged to be India’s top lender. The goal of the ZestMoney marketing strategy is to raise awareness among those who want to purchase expensive goods but are unable to make the full upfront payment.The entire globe is now online, and marketing is the foundation of every company, as is evident. Check out Karan Shah, the CEO, and founder of IIDE’s free masterclass on digital marketing if you’re interested in learning more about marketing.By the end of this blog, we will learn about the marketing strategy of ZestMoney, but first, let’s explore the company’s history, target market, and various marketing tactics in use.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth Marketing Strategy of Zee Entertainment Limited
Zee Entertainment Enterprise Limited is one of India’s leading media and entertainment enterprises companies. It is amongst the largest producers of entertainment content in the world. The company has interests in print, television, film, etc.  So today in this case study we are going to understand the marketing strategy of zee entertainment Limited, its marketing mix along with its SWOT analysis. So without any further ado, let’s start by understanding the Zee company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Zee Entertainment: Key Insights
In a previous article, we looked at the SWOT analysis of Zee Entertainment Enterprises, an Indian Media Conglomerate. In this blog, we’ll look through the marketing strategy of Zee Entertainment Enterprises.The major goal is to help you understand Zee’s transformation from a dairy entertainment company to one of India’s most well-known and respected media companies. Marketing is an integral aspect of a company’s DNA that may make or break its success. Marketing has followed users globally into the digital sphere. If you’re interested in modern digital marketing, IIDE’s Free Masterclass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend. By the end of this blog, we will have a complete understanding of the marketing strategy of Zee Entertainment Enterprises. Let’s start with the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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