
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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SWOT Analysis of Ashok Leyland: Commercial Vehicle Leader
The last time we guided you on the business model of Tata, in this blog, we will do a detailed SWOT analysis of Ashok Leyland.Ashok Leyland is the 2nd highest manufacturer of commercial vehicles in India. A footprint that extends across 50 countries has 9 manufacturing plants across the globe and launched India’s first electric bus.The company so far is doing great because of its effective and strong marketing tactics. In today’s world marketing and its digital aspect is essential for the growth of a company. If you want to learn more about digital marketing, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.In this blog, we will look at the SWOT analysis of Ashok Leyland but first, let’s know more about the company before starting with the SWOT analysis of Ashok Leyland.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of APAR Industries: Cables & Conductors Maker
Previously we studied the SWOT Analysis of Vedanta Resources which is the largest mining and non-ferrous metals company in India. Let’s study the in-depth SWOT analysis of APAR Industries.APAR Industry has had consistent growth over all the past years. They are the top producers as, “One of the largest aluminium and alloy conductor manufacturers in the world, third-largest transformer oil manufacturer in the world & also they are manufacturers of the widest range of cables in India.”The corporate business goal here is with its main saying which is “Tomorrow’s solutions today”. With research, innovation efforts, timely delivery & global commitments they want to be a boon to the metal & oil industry as they are powering a smarter world since 1958.Don’t we know that the most integral part of an organization is marketing? As the world is growing as per globalization and going online working from home, marketing is a field which can be done from anywhere in the world. Interested in knowing-do check out our Free MasterClass on Digital Marketing 101 conducted by the CEO & Founder of IIDE, Karan Shah.Before we begin further with the SWOT analysis of APAR Industries, let us discuss the company, what products it has to offer, its financials and its competitors.
Aditya Shastri
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Thorough SWOT Analysis of ANZ – One Of The Big Four Australian Banks
In the previous article, we did an in-depth SWOT analysis on the U.S Bank. Today we are here with another detailed SWOT Analysis of the ANZ, one of the most dominant banks in Australia.
ANZ – Australia and New Zealand Banking Group Limited is the second-largest bank by assets and third-largest bank by market capitalization in Australia headquartered in Melbourne. ANZ is dominating the commercial and retail banking market of Australia & New Zealand.
The bank has maintained its position amongst the Australian and New Zealand market with all its efforts in working on its marketing strategies. In this developing digital period, they have been adopting advanced marketing strategies which are essential for reaching out and making a great Digital presence. So if you want to know how to utilize digital marketing for your benefit – take a look at our free masterclass on digital marketing by the CEO and Founder of IIDE, Karan shah.
Thus, this makes us keen to know everything about how ANZ works. Here in this blog, we have a comprehensive SWOT analysis of ANZ. But first, let’s take a look and know more about how ANZ works as a firm.
Aditya Shastri
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SWOT Analysis of Anthem: US Health Insurance Leader
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SWOT Analysis of andMe: India’s Women’s Health Brand
In the previous blog, we had done explicit research on the SWOT analysis of Red Bull – the world’s leading energy drink. In the article, we are going to break down the SWOT analysis of andMe – India’s First Brand that focuses attention on Women’s Health.The aim is to assist you to attain a better understanding of andMe startup. As individuals are becoming increasingly conscious of matters related to health, fitness, and diet.Another feature that made andMe a success is its marketing strategies. As the world goes online marketing is changing and if you are interested in learning about the latest strategies go through our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this case study, we will learn about the SWOT Analysis of andMe. But first, let us know about the company and the product better.
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In-depth SWOT Analysis of Amway
Rich DeVos and Jay Van Andel founded Amway in 1959, and the company revolutionized the direct selling business model. Today, they continue to disrupt the retail industry by empowering Amway Business owners to be social commerce leaders.For the past 60 years, they have provided business owners with an opportunity that can help them succeed in every corner of the globe.Do you want to know how Amway was able to compete in the industry? This is due to the fact that they use the SWOT Analysis approach, which is essential for any company to survive and thrive in the marketplace.So, in this case study, we will learn about Amway as well as its SWOT analysis. Let’s get started.
Aditya Shastri
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Complete SWOT Analysis of Ambuja Cement – with Infographics
Previously we saw the Marketing Strategies and SWOT Analysis of ACC Cement, today let’s look at the SWOT analysis of Ambuja Cement.
Ambuja cement is a major Indian cement company with huge investments in exports and imports. The company was in partnership with one of the largest company Holcim, which is the second-largest cement manufacturer in the world.
The company has increased its visibility through smart marketing strategies. In today’s world marketing has taken a digital shift known as digital marketing which means promoting products on online platforms. If you want to know more about digital marketing, do check out IIDE Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
In this blog, we will look at the SWOT analysis of Ambuja Cement, before that let’s look at the company overview.
Aditya Shastri
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Detailed SWOT Analysis of Allstate – An American Insurance Company
Previously we saw the SWOT analysis of Metlife, today let’s look at the SWOT analysis of Allstate.
Allstate is a multinational company that specializes in insurance and financial services. The company is known due to its effective services and marketing strategies. Digital marketing is the new way of marketing especially now when everything is moving online. If you want to learn more about digital marketing, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
In this blog, we will look at the SWOT analysis of Allstate but before that let’s know some facts about the company.
Aditya Shastri
Aug 9, 2025

Descriptive SWOT Analysis of Allianz – Insurance Hub
Previously we saw the SWOT analysis of Metlife, today let’s look at the SWOT analysis of Allianz.
Allianz is a multinational company that specializes in insurance and financial services. The company is known due to its effective services and marketing strategies. Digital marketing is the new way of marketing especially now when everything is moving online. If you want to learn more about digital marketing, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
In this blog, we will look at the SWOT analysis of Allianz but before that let’s know some facts about the company.
Aditya Shastri
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SWOT Analysis of Alembic Pharmaceuticals: Multinational
In the last blog, we did a comprehensive SWOT Analysis of PharmEasy – One of India’s Largest Healthcare and Medicine Delivery Platforms. This time, we are dealing with the SWOT Analysis of Alembic Pharmaceuticals – a research-driven, a top manufacturer of active pharmaceutical ingredients.Alembic Pharmaceuticals is an Indian Multinational Pharmaceutical that comes under the BSE and NSE 500 index by manufacturing and selling pharmaceuticals and Active Pharmaceuticals Ingredients (APIs) in national and international markets with the commencement of business in 1907.Alembic Pharmaceuticals achieved this height of success in a competitive Indian market through extensive marketing efforts and if you want to learn how to market your products and services online through Digital Marketing techniques. Here is a Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Now before we dive deep into the detailed SWOT analysis of Alembic Pharmaceuticals let us take a tour through their history and financials to know about the company we are about to case study.
Aditya Shastri
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Informative Study on the S.W.O.T Analysis of Aldi
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In this blog, we will be discussing the SWOT Analysis of Aldi, those being its strengths, weaknesses, opportunities, and threats. So, let’s start with a quick introduction to the company.
Aditya Shastri
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SWOT Analysis of Aisle: Top Dating App in India
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Aditya Shastri
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