SWOT Analysis of Anthem: US Health Insurance Leader

We have previously written an article on the SWOT analysis of CVS – A major healthcare solution provider based in the U.S. This time we are back with another blog on the SWOT analysis of Anthem.

Anthem, Inc. is a United States-based health insurance company. It is the Blue Cross Blue Shield Association’s largest for-profit managed health care firm. WellPoint, located in California, and Anthem, based in Indianapolis, both the firms acquired multiple health insurance companies and merged in 2004 to become the corporation. Prior to 2014, the company was known as WellPoint, Inc. and later it became Anthem.

Anthem’s marketing initiatives are another factor that has helped the company grow into the behemoth it is today. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.

But, before we begin with the SWOT Analysis of Anthem, let us learn more about Anthem, the company, founding, products, financial status, and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.