SWOT Analysis of andMe: India’s Women’s Health Brand

In the previous blog, we had done explicit research on the SWOT analysis of Red Bull – the world’s leading energy drink. In the article, we are going to break down the SWOT analysis of andMe – India’s First Brand that focuses attention on Women’s Health.

The aim is to assist you to attain a better understanding of andMe startup. As individuals are becoming increasingly conscious of matters related to health, fitness, and diet.

Another feature that made andMe a success is its marketing strategies. As the world goes online marketing is changing and if you are interested in learning about the latest strategies go through our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

In this case study, we will learn about the SWOT Analysis of andMe. But first, let us know about the company and the product better.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]