
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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SWOT Analysis of Forever 21: Fashion Industry Leader
Previously we saw the SWOT analysis of Zara, today let’s review the SWOT analysis of one of its biggest competitors- Forever 21.Forever 21 is one of the most known brands in the fashion industry. It sells clothes of the latest trend and style at affordable prices. The company has a variety of products and is a fast-fashion brand.The company has a great brand image and is known for its marketing strategies across the world. Marketing is an essential part of any business. After the company started selling products online it saw a boom in sales. Hence we can learn that digital marketing and online presence are a must. If you also want to learn about digital marketing do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.In this blog, we will look at the SWOT analysis of Forever 21, before that let’s know about the company more.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of FIS: Financial Products & Services Corp
We previously discussed the SWOT Analysis of BNP Paribas, one of the world’s largest banks committed to a sustainable economy. This time, we’ll go through the SWOT analysis of FIS in extensive detail.FIS is one of the largest multinational financial products and services corporations situated in America. The corporation is ranked as the FinTech forward in 2016. The corporation provides solutions in three primary segments: Merchant Solutions, Banking Solutions, and Capital Market Solutions.Another factor that has helped FIS become the juggernaut it is today is its marketing tactics. Marketing is evolving as the world moves online, and if you want to stay up to date, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.Do you want to know how FIS was able to achieve such success in the banking industry? We shall study the SWOT analysis of FIS and discover the solution in this blog. But first, let’s study more about FIS as a firm, its foundation, products, financial situation, and competitors.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Finzy: Platform for Borrowers & Investors
In our previous blog, we did a comprehensive study on the SWOT Analysis of the largest broadband communication company in the United States, Spectrum. Here we will understand the SWOT Analysis of Finzy.The objective is to help you throw light on Finzy which connects personal loan borrowers with investors and makes borrowing and investing easier through digital mediums.Another aspect that made Finzy the massive it is now, is its marketing efforts. As the world goes online, marketing is changing and if you are curious in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this case study, we will learn about the SWOT analysis of Finzy. But first, let us know about the company and the product better.
Aditya Shastri
Aug 9, 2025

Extensive SWOT Analysis of Financepeer – Trusted Finance Among Students
Previously we looked at the elaborated marketing strategy of Microsoft, the world’s leading software application provider. Now, let us hop over and look at the elaborated SWOT Analysis of Financepeer.Long story short, Financepeer is providing loans via peer-to-peer lending. Financepeer is a Fintech company.Why we don’t know about this company is they don’t work on marketing and their brand awareness. If you don’t want to make this type of mistake and are interested in learning Digital Marketing then kindly check out Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this blog, we will cover the strengths, weaknesses, opportunities, and threats surrounding Financepeer. Before we begin, let us begin by learning about the company, its history, products, services, and financial success.
Aditya Shastri
Aug 9, 2025

Researched SWOT Analysis of Federal Bank
Federal Bank is one of the reputed Indian commercial banks in the Private Sector of India. It is headquartered in Aluva, Kochi. To achieve immense success, the SWOT Analysis of Federal Bank could their major tool. It analyzes the brand’s Strengths, Weaknesses, Opportunities and Threats. Project Report on SWOT Analysis of Federal bank will inform us about the internal and external factors affecting the growth of the bank.So, let’s first start with learning about federal bank:
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Express Scripts: Pharmacy Benefit Management
In one of our previous blogs, we saw a detailed SWOT analysis of one of India’s biggest medicine delivery platforms Pharmeasy. Here we’ll have a detailed SWOT analysis of Express Scripts.
Express Scripts offers integrated pharmacy management services around the world. They’ve been really good and getting better at providing these pharmacy services to make people’s lives a little easier.
Their marketing strategy across years has helped them gain the confidence to get into a lot of new businesses related to pharmacy management. Going digital benefits a lot. If you want to get that benefit – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
In this blog, we are gonna explore the SWOT Analysis of Express Scripts and know how they got one of the USA’s biggest pharmacy management, but before that let us know a little about the company’s history, products, services, and financial success.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of EuroChem: Global Fertilizer Producer
Last time we studied the SWOT analysis of La Poste which is the postal and express courier services industry in France. This time around, let us dive into the detailed study or SWOT analysis on EuroChem. Let’s get started.EuroChem is a Switzerland based manufacturing company of commodity and speciality fertilizers that helps farmers to improve crop yield and quality with the three primary nutrients – nitrogen, phosphates and potash. EuroChem is one of the top 5 ruling producers of nitrogen, phosphate, potash and complex fertilizers.Another aspect that made EuroChem the giant it is now is its marketing efforts. So if you are interested in learning the latest marketing efforts which are digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Before we go into the SWOT Analysis of EuroChem, let us know about EuroChem as a company.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Etsy: Unique Online Marketplace
Last time, we evaluated the SWOT analysis of Amazon. This time, we will examine the SWOT Analysis of Etsy in more detail.
Etsy is a leading online marketplace of unique and creative goods, founded in 2005 in New York. They have seen more than a century of technological progress, and they think the future looks just as exciting. Why? Because their products have always satisfied a need in people’s lives, they will never stop making them.
Etsy has also competed successfully in its marketing efforts in the past few years. With the growing popularity of online shopping, marketing is undergoing constant changes. If you would like to learn more about the most up-to-date marketing techniques, consider joining our Free Masterclass on Digital Marketing Basics by the CEO and Founder of IIDE, Karan Shah.
In this blog, we’ll learn about the detailed SWOT Analysis of Etsy and decode its success but before that let’s know more about the company.
Aditya Shastri
Aug 9, 2025

Extensive SWOT Analysis of Estée Lauder – An American Cosmetics Brand
Previously, we had conducted a detailed SWOT analysis of one of the top beauty companies in the world which is Revlon. Now we move on to the SWOT analysis of Estée Lauder which is another extremely successful company in this sector. Estée Lauder is one of the global leaders in the beauty market, delighting customers with transformative beauty products and experiences about their individual beauty. Estée Lauder has been a well-known brand since 1946. Its 25+ products are sold in approximately 150 countries and territories. Estée Lauder’s digital marketing has always been strong and it has played an important role in getting their brand the recognition and success it has achieved over the years. It is extremely important to have digital skills and be up to date about them so that they can be applied at the right time to provide you success. To get such skills and knowledge on digital marketing take IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Through this blog, we will provide you with the elaborate SWOT Analysis of Estée Lauder but before we do that let’s first take a look at the company and understand its history, products and competitors better.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of ESPN: Successful Sports Network
In our previous blog, we understood the SWOT analysis of the largest broadband communication company in the United States, Spectrum. Here we will understand the detailed SWOT analysis of ESPN.ESPN – Entertainment and Sports Programming Network has been flourishing in cable sports channels since 1979. ESPN is one of the most successful sports networks in the United States. ESPN network operating offices are located in Miami, New York City, Seattle, Charlotte, and Los Angeles.It has been successful to hold its position in the industry. It can still try to improve its standings in the global market with the use of the latest digital marketing techniques. Most people have entered the digital world and thus it is easy for any company to find its target audience in the market. Thus every business needs to implement digital marketing. If you are anxious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this case study, we will learn about the SWOT Analysis of ESPN. But first, let us know about the company and the product better.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Escorts: Large Multinational Conglomerate
The last time we did the detailed SWOT analysis of Ashok Leyland – The 2nd Highest Manufacturer of Commercial Vehicles in India, in this blog, we will do a detailed SWOT analysis of Escorts.Founded by Har Prasad Nanda, Escorts Limited is one of the largest Indian multinational cartels which operates in the sector of railway equipment, construction machinery, and agricultural machinery. They’ve been operating since 1944. In the year 1951, Escorts Ltd. entered India and established India’s first Agri machinery farm in Delhi. Another facet that made Escorts a globally recognized firm is its digital marketing strategies. Many multinational companies and firms are shifting towards digital means of marketing as the world is shifting to online. If you’re also interested to know how it works, then check out our Free MasterClass on Digital Marketing 101 by our one and only Founder and CEO of IIDE, Mr Karan Shah.If you want to know how Escorts Ltd. became a globally recognized brand and made its market presence in this vast field of giant machinery production, then you’re at the right place. In this blog, we’re going to get all our answers by decoding their SWOT analysis and competitor analysis.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Equitas Holdings: Banking & Financial View
In our previous blog, we did a comprehensive study on the SWOT Analysis of the largest broadband communication company in the United States, Spectrum. Here we will understand the SWOT Analysis of Equitas Holdings.The objective is to help you throw light on Equitas Holding’s transition from Microfinance Business in 2007 to the launch of Equitas Small Finance Bank in 2016. Empowering through financial inclusion to serve 5% of Indian households by 2025 with fair and transparent values is the mission, vision and values of the company.Another aspect that made Equitas Holdings the massive it is now, is its marketing efforts. As the world goes online, marketing is changing and if you are curious in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this case study, we will learn about the SWOT analysis of Equitas Holdings. But first, let us know about the company and the product better.
Aditya Shastri
Aug 9, 2025
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