
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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SWOT Analysis of Eduvanz: Student Loan Provider Insights
Previously we looked at the elaborated marketing strategy of Microsoft, the world’s leading software application provider. Now, let us hop over and look at the elaborated SWOT Analysis of Eduvanz.
Eduvanz is a Non-Banking Financial Institution (NBFC) providing low-interest education loan services. Founded in the year 2016, eduvanz has become a leading student loan provider across India. Eduvanz’s goal is to help learners by providing fast, convenient, and low-cost education loans.
The way to attract clients is to be on top. Digital Marketing has become an important aspect and in such a competitive industry, digital marketing is a must. You can check out the free digital marketing Masterclass on different concepts of digital marketing.
The education loan industry has seen a sharp increase in demand due to the pandemic. As the average income per working population decreases, demand for education loans will see a boom in the coming future. Any person, whether earning in lakhs or crores always dreams of sending his children to top schools and colleges across the globe. When it comes to payment, paying the fee amount at once has been difficult in a new era.
As of 2022, technology has made its way into every industry in some or the other way. In the loan industry, technology such as AI algorithms, software, and data analysis has been introduced by various companies. Eduvanz has also developed its own proprietary AI algorithms and software to assess the risks involved and determine the interest rate and assist their customer.
Eduvanz has also partnered with the best corporates and certificate providers to increase their scope and to make skill-seekers much more skilful as required in today’s time. There are lots of options to choose from and finance becomes a blockade in a country like India whose per capita income is Rs 4,80,000 and for a family of 3 the average cost of living is around Rs 25,000 per person per month. If a low-interest education loan will be taken then the average person can save or invest to earn a high income to repay the loan.
As education institutes fees are paid late it is difficult to offer first-class education starting from day 1. Their money is stuck in the cash flow cycle and the quality of education diminishes.
Continuing with our topic, we will cover the strengths, weaknesses, opportunities, and threats surrounding Eduvanz. Before we begin, let us begin by learning about the company, its history, products, services, and financial success.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of EDF: French Electric Utility Leader
Last time we elaborated on the SWOT analysis of Power Finance Corporation. In this case study, we are going to know about EDF, market capitalization, the SWOT Analysis of EDF and will learn more about the threats and opportunities of EDF – post covid.
Électricité de France (Electricity of France) or commonly known as EDF. The leading French multinational company that works with energy and provides services to consumers all over the world. From electricity generation to distribution, EDF specializes in it all!
Although, there are many other activities that EDF participates in. Some of them are power plant design, energy trading, getting highly involved with power generation technologies such as nuclear power, wind power, hydropower, geothermal energy, etc.
As the world enters the new online era, EDF also shifted its focus to website development and other forms of digital marketing for promotion. Interested in knowing more about the new techniques of marketing? Check out our Free MasterClass on Digital Marketing 101, delivered by Karan Shah, CEO and Founder of IIDE, if you want to learn more about today’s effective marketing.
Want to know more about how EDF managed to go global? We’ve got you covered! In this blog, we will describe in detail the SWOT analysis of EDF, products/services offered, close competitors, and more helpful information.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Edeka: Germany’s Largest Supermarket Corp
In our previous blog, we had studied the dynamic SWOT analysis of Sainsbury’s, a supermarket chain in the United Kingdom. In this article, we will cover the SWOT Analysis of Edeka.Edeka stores differentiate themselves as full-service providers primarily through customer proximity, advice, and a large selection of fresh food available every day. They are available in a variety of sizes and market types. What they all have in common is a strong emphasis on quality and service, which is consistent with the core message of the Edeka identity “We ♥ Food”. The pandemic led to a significant shift towards the online platform, making purchases of daily items extremely easy. Due to the vast advancement in technology and 24×7 availability of online services, customers could now order daily essentials with a few taps. In today’s day and age, having an online presence is extremely important, and having the right marketing strategies will help businesses succeed in this hyper-competitive world.We recommend you to attend the Free Masterclass on Digital Marketing by Karan Shah- CEO and founder of IIDE. Learn the basics of digital marketing from the best and enhance your skills.Before diving into the SWOT Analysis of Edeka, let us first have a look at the overall history and operations of the company.
Aditya Shastri
Aug 9, 2025

eBay SWOT Analysis 2025: Deep Dive into the Strengths, Weaknesses, Opportunities & Threats
Founded in 1995, eBay is a global online marketplace with 134 million active users across 190+ countries. Despite facing fierce competition from Amazon and Etsy, eBay maintains relevance through AI integration, luxury reselling, and a strong trust model. But can it navigate backlash from recent policy changes and rising platform fees? Let’s explore eBay’s 2025 SWOT analysis to understand its future potential, a must-read for entrepreneurs and marketing students.
Aditya Shastri
Aug 9, 2025

Extensive SWOT Analysis of E.Leclerc – A French Hypermarket Chain
In our previous blog, we talked about the SWOT Analysis of Enel, the 73rd largest revenue-making company in the world. This time let’s dig into the SWOT Analysis of E.Leclerc.The main purpose here is to highlight the main activities and strategies of the E-Leclerc store that has made life easier for the people of France. It is probably one of the most reliable retailers for them. One reason behind the massive success of E.Leclerc is its marketing efforts. It is proven time and time again that marketing efforts, especially digital marketing play an important factor in a company’s growth. If you are interested in learning about digital marketing – check out our Free MasterClass on Digital Marketing 101 by IIDE’s CEO and Founder, Karan Shah.Do you want to learn about the stunning success of E.Leclerc? Well, that is exactly what today we are gonna do! In this blog, we are going to dive deep into the SWOT analysis of E.Leclerc. But before we start, let us learn a little more about the company, its overview, products, competitors, etc.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Dr. Reddy’s Laboratories: Pharma Insights
In the last blog, we did a comprehensive SWOT Analysis of PharmEasy – One of India’s Largest Healthcare and Medicine Delivery platforms. This time, we are dealing with the SWOT Analysis of Dr. Reddy’s Laboratories – a research-driven, top manufacturer of active pharmaceutical ingredients.Dr. Reddy’s is one of the leading brands in the pharma and healthcare sector. Dr. Reddy’s Laboratories started in 1984 (38 years ago). It is the pharmaceuticals industry founded by Kallam Anji Reddy. For any company to become a household name, it requires a stronghold over marketing techniques. If you want to equip yourself with the most in-demand skill right now – take a look at our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.What can you expect from this blog? We have covered the strengths, weaknesses, opportunities, and threats that affect Dr. Reddy’s Laboratories Ltd. Before we get to that, let us get to know the company, its history, products, services, and financial success.
Aditya Shastri
Aug 9, 2025

Complete SWOT Analysis of Doubtnut – An Indian Educational App
The last time we pondered on the SWOT analysis of India’s most popular online tutoring platform, Vedantu. This time we will do a complete SWOT Analysis of Doubtnut – one of the fastest emerging e-learning platforms of India.Doubtnut is one of the fastest-growing e-learning platforms with more than 50,000 paid subscribers, Doubtnut is a go-to platform for Indian students. Doubtnut uses image recognition technology to provide solutions to various mathematical and scientific questions and is a go-to platform for students to clear their doubts. It is regarded as a “Boon for students’ ‘ preparing for JEE-NEET. It is fast, easy to use, and has a decent UI for its application. As Doubtnut is all online, its success is derived efficiently using digital marketing techniques. And keeping yourself upgraded with the latest digital marketing trends by attending the Free MasterClass on Digital Marketing 101, hosted by Karan Shah, CEO and Founder of IIDE is very important. Book your seat now.Now, right before we delve into the SWOT Analysis of Doubtnut, let’s look at the background of the company, its founders, financial status, competitors and products.
Aditya Shastri
Aug 9, 2025

Comprehensive SWOT Analysis of Dominos
Domino’s Pizza, Inc., also known as Domino’s, is an international pizza restaurant chain based in the United States that was formed in 1960. It is one of the best-selling pizza and fast food companies in the world and also in India.SWOT analysis is an integral part of a company’s evaluation to identify its strong points and overcoming its hurdles. But before we dive into the SWOT analysis of Dominos, let’s get to know the company a little better.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Dollar General: Top U.S. Discount Retailer
In our previous blog, we did a detailed SWOT analysis of one of the world’s leading retailers, Walgreens. Here we will be looking into the in-depth SWOT analysis of Dollar General.Dоllаr Generаl is аmоng the lаrgest disсоunt retаilers in the United Stаtes by the number оf stоres. The соmраny runs оn а simрle business mоdel аiming tо рrоvide а wide bаse оf сustоmers with their essentiаls, everydаy аnd hоusehоld needs, enhаnсed with а vаriety оf generаl соmmоdities, аt lоw рriсes, in eаsily ассessible lосаtiоns.Dollar General is having such a large presence in the market worldwide is due to the implementation of the latest marketing strategies which is essential for any business because most of the people nowadays are on online platforms and it is easy to target them. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Let’s get a quick overview of Dollar General’s, finance, products and competitors before jumping into the SWOT Analysis of Dollar General.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Dish TV: Strengths, Weaknesses & Opportunities
Last time we discussed the SWOT analysis of Spectrum, the largest broadband communication company in the United States. Now we will take a tour and discuss the SWOT Analysis of Dish TV.Dish TV was able to pioneer the DTH market and become Asia’s largest DTH provider. One of the main reasons for Dish TV to stay a leading satellite service provider in the market is the constant development in their DTH providing services to give the best television experience to their customers.All these are backed by their clever marketing strategies which is also constantly developing as the world is drifting towards digitisation and if you want to develop your marketing expertise then look out for our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah.Now let’s dive in and learn how Dish TV became what it is today, Dish TV’s SWOT analysis, and more. But before that let’s learn about the company, what products it has to offer, its financial position, and competitors.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Discover: U.S. Credit Card Brand
Last time we discussed the SWOT analysis of an American multinational financial services corporation, Visa. This time, we will discuss the SWOT Analysis of Discover. Discover Financial Services is an American financial services company that owns and operates Discover Bank. It is also the fifth-largest credit card brand in the United States. It was introduced by Sears in 1985 with the mission to help people spend smarter, manage debt better and save more so people can achieve a brighter financial future. Another aspect that made Discover more demanding is its marketing efforts and online services. Marketing is changing to digital marketing and if you are also interested in digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. If you want to learn more about how Discover becomes a successful brand. In this blog, we will learn the SWOT analysis of Discover and try to find what you are looking for. Before that let us learn more about the Discover brand, founding, products, financial status and competitors.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Digi: Leader in Malaysian Cellular Networks
Previously we saw the Business Model of Jio, today let’s look at the SWOT Analysis of Digi.
Digi Internаtiоnаl Inс. is a mobile service provider in Malaysia, it is the largest provider of fully digital cellular data. The company offers different mobile services like enhanced calling services, international roaming and broadband.
The company is a market leader in Malaysia due to its efficient services and strong visibility. In today’s world digital marketing is very important to create a brand image, if you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
In this blog, we will learn about the SWOT analysis of Digi, but before that let’s know about the company.
Aditya Shastri
Aug 9, 2025
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