SWOT Analysis of EPL: World’s Largest Specialty Packaging Firm

Last time we did an in-depth case study on the largest Ayurvedic and natural health care company in the world, Dabur. Today we are going to do an elaborative SWOT analysis of EPL – Essel Propack Limited. 

EPL is the world’s largest speciality packaging manufacturer of laminated plastic tubes for FMCG and Pharma space who have offices across the world. They partner with the world’s topmost FMCG companies. They always try to impress their customers with their innovative and attractive packaging for their products. 

One of the reasons why most FMCG companies work with them is due to the cost-effectiveness of the company. They provide their services at a very affordable and relatively cheaper price than their competitors. 

EPL is a very big company because of its marketing tips and tricks and as the world is shifting online the marketing techniques are changing which is digital marketing. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Before we begin with the SWOT analysis of EPL, here’s a deep dive into the company’s history, founding, products, financial status, competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 18, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]